- Hey guys, in this video
we are gonna be giving you a tutorial
on how to create a lead magnet in Canva.
- You do not need to over complicate lead magnet design.
Canva is a super easy to use tool and it's free.
- We're gonna show you how to use Canva
to make stunning lead magnets
even using the free version.
And we're gonna show you the best options
to get a tonne of extra predesigned pages
which is a little hack you might not know about.
- Let's do this!
- Hey guys, Andrew and Pete here
and we help small business owners and entrepreneurs
increase their sales, grow their business
and enjoy the ride.
And if that's you,
then please subscribe to this channel.
We create videos like this every week.
All right, lead magnet design and Canva,
ignoring the boring beds.
First, you need to go
to canva.com called and set up an account.
I think you can take care of that
without me showing you how to do it.
You then very, very importantly, need to log in
- Do you think they can manage
that too? - Think you can manage
that too.
- Do we need to show them?
- No, I feel like you know how to login
to a website at this point. - Okay.
- Good. - And once your logged in,
this is the screen you'll see.
The cool thing about Canva
is that it has a bajillion different templates you can use.
And we know there is a bajillion because Pete once
counted them one day instead of doing the books, but Pete.
- [Pete] It's all right.
- [Andrew] So if your make making a lead magnet,
be an ebook, a brochure, a guide.
There's a tonne of different templates here that you can use.
- Now, personally, we prefer making our lead magnets
not portrait, but landscape.
We just think it makes it look a little bit different,
but sexier.
We are all about the sexy.
But if you definitely want portrait, we'd suggest
going to documents and choosing the Report feature here.
However, if you want it in landscape
we'd recommend going to the Presentations templates,
and here's why.
Once you've selected Presentations,
there are a tonne of different pre-built templates here.
But here's the cool thing.
With reports you get about three different pages.
With presentations,
you get loads of different styles of pages,
which makes it super easy to customise
based on your content.
All you have to do is click Apply all pages
and they will all whiz over to your canvas,
so you can start to edit.
- Once you have this main template to make it more
on brand for you, you're gonna wanna to change two things.
The colours and the fonts.
Changing the colours is easy.
You just click on the individual elements
and then you click on up here to change the colour,
and then you can paste the Hex code
of your colour into this box.
If you don't know your Hex code, in Google Chrome,
download this ColorPick Eyedropper extension.
Then go to your website or any website online,
select a browser extension,
and it will tell you any colour of anything online
wherever you want to put your cursor on the page.
And you can then paste that Hex code
which are these six digits made up of letters and numbers,
you can just paste that right into Canva.
Then select which fonts you want to use
for your heading font and your text body font.
If you have a paid for version of Canva,
you can upload your own fonts too,
but if you're on the free version
try to find one as close to your fonts as possible.
Now, if you don't have a design eye
we'd recommend playing it very safe.
Like stick to your colour palettes,
and when it comes to fonts
just use two fonts throughout the whole document
so at least it looks consistent and doesn't look too messy.
Have that title font and have that body font.
Keep that consistent throughout.
- Now it's time to add your copy to the document.
If you don't know what to write about in this lead magnet
or if you're struggling for lead magnet ideas,
remember to watch some of our videos all about this.
We've put links in the description.
Because this is going to be read online and not printed,
you could go for a point per page
You might need to edit a template slightly to allow
for more room on certain parts.
For example, we might want to edit this slide
so it has more room for the copy.
Because it's landscape, half the text
just stretched to halfway across the page,
and if needed, you can add another column to the other side.
If you use the Alt button,
you can click and drag items and duplicate them as you go.
Make sure you use the aligning features,
those little pink lines that show up
to just make sure everything is aligned.
Once you have all the content in there,
add in a final call to action page
with all the info about how they can help
find out more or take the next step to working with you.
- [Andrew] (laughs) - [Pete] (laughs)
Where are you going with this?
- [Andrew] (mumbles) a left over.
(keyboard clicking)
- [Pete] Now once your happy with the full PDF,
you've designed everything, you've put in the right photos,
you've put in the right calls to actions,
like this amazing PASTA call to action here.And...
- [Andrew] I didn't come up with that on the spot.
- [Pete] Oh really. - [Andrew] No.
It was fun.
- [Pete] Thought free of that is.
- [Andrew] Yeah.
- [Pete] And once you're happy with everything.
obviously we've fast forwarded through all that stuff.
And all you want to do is hit the Download button.
Make sure you hit these PDFs Standard option
and this will download a PDF
which you can use as your lead magnet.
- In the description we've put a tonne of links
so you can find out how to use lead magnets
more effectively in your business,
generate more leads and to get more sales.
- Thanks so much for watching
this lead magnet, Canva tutorial.
If you have enjoyed it, please do subscribe.
Please do drop us a comment
and let us know it's best design.
Thank you so much.
We've been Andrew and I've been Pete.
- See you next time guys, bye. - See you soon, bye.
- I'm gonna come backing one of those PASTA calls.
- Me too. - Got so many shoe laces
left over.
- From?
- Shoes, where else do you (laughs)
- (laughs) Why are they left over?
(upbeat music)