Hi I'm Gary from organicweb.com.au
you and I'm a Mailchimp partner.
Yesterday Mailchimp introduced its new
surveys functionality and it is awesome.
We can now create a survey, a full survey
with questions that people can respond
to in Mailchimp itself. In the past we
could create what was called a poll or a
survey but it wasn't really that
powerful or intuitive. Typically people
were using Typeform, JotForm, SurveyMonkey
or others but now we can create
those surveys in Mailchimp itself and
I'll show you how. As you can see I'm in
Mailchimp and I'm viewing my audience. To
get to surveys I view my audience or I
click audience in the menu bar and then
click "view contacts". You'll notice
there's a new surveys link or button in
the menu bar so I'll click that and I'm
now able to either create a new survey
or if I already have created surveys
I'll see them here. So we can have
multiple surveys. So to create my survey
I'm merely going to click "create a
survey". I can now see various information
about the survey itself but I click "edit
survey". There are now two main tabs; one
is the questions, in other words the
questions we want to ask people to get
their response to the, to the, survey
questions and the other is the design,
the colors etc. So let's start with the
questions themselves and quite simply, we
follow the instructions. So we click "add
a question" to add a question and what we
can do at this stage is change the name
of the survey so I'll call it, here let
me just call it organicweb.com.au
demo. Okay so what would we like to ask?
There various different types of
questions we can ask; radio buttons,
checkboxes, Open Text, zero to ten range
and email. So radio buttons is the good
old, as we know, the radio buttons.
Checkboxes where people can select
multiple. Open text where they, where a
person can add free text. Zero to ten
range as you can see here so they can
select, you know, I rate your service as a
ten or a one or whatever and we can ask
people even for the email. So let's start
with the email for example. So we can
type our actual question and you'll
notice off the right-hand side we have
various options such as is this a
required field and if it's an email type
of question we can ask them if they want
to subscribe: Let me explain what happens
in this case. If the person does say they
want to subscribe, so it's just type here
"subscribe me", so when a person enters the
email address they, they'll be able to, to
check this box so if a person checks
this they'll be added to your audience
with an email status of "subscribed"; in
other words you'll be able to send them
email marketing. If however the person
enters their email address into this
question but does not click this option
they'll be added to your audience but
there will be an empty value in the
email, in the email status field; in other
words you'll be able to advertise to
them, even send them a postcard and so on
in Mailchimp but you won't be able to
send email marketing. Okay so that's
the email address for example and we can
scroll down a little bit, sorry excuse me,
and we can click "add a question". What
would we like to ask? So let's just ask
one more question. For example let's do
radio buttons and it's to what is your
fav color
and we'll do that in Australian spelling,
colour in Australian spelling, and it's
put here read it add a, sorry, we'll click
insert to add another option; blue, green
and we'll add another option so they can
select their own colour and again we can
make this required. There are, for every
question there are options on the right
hand side we can check. We could add more
questions but let's just pretend this is
our entire survey. We now go into the
design tab and you'll notice that
Mailchimp continues to save your
changes as you move forwards. We could
add our branding. We could include our
logo if we wanted to. We could even add a
description "let us know your favorite
color", sorry to Americans but this is
Australian spelling. At this stage we
could add custom messages such as the
default text on the button is "submit" but
we could change this to send for example.
We could add a custom confirmation
message, when the survey is closed we
could we could add add some text in but
let's just click back here and we'll
change some of the colors. So let's say
we want to change the color and, just for
this example, let's just use a strange
really sort of color just so that we can
see it, it's obvious and maybe we want to
change the button color; you could change
that as you see fit but now let's
pretend we're happy with the survey. So
we'll click Save and close
and at any time of course we could go
back to all surveys. We could even click
audience, view contacts and surveys and
you can see my survey there. So I'm going
to click "view".
So we've created our survey, we styled
our survey but what we haven't done is
actually made it live. So the way we make
our survey live is by clicking "turn on".
so this makes it live on the web. So what
our survey is, it's, it's a bunch of
questions I guess on a unique URL so we
can't send the questions themselves in
an email but we can host them on a
unique URL online. Email broadly does not
allow for having questions and allowing
the submitting of those, the answers to
those questions so we have to host the
survey on a unique page. We've got
various default options here; we could
share on Twitter share on Facebook, we
could view the page which I'll show you
in a second, we could even copy the URL.
Now if we click "share by email" which
I'll do, Mailchimp gives us two types of
links we can create to send from an
automation or from a regular Mailchimp
email campaign. So link with, sorry,
automatic response attribution, so in
other words this would, if we sending to
a person that's already in our audience
and that person replies we'd be able to
link their responses to the email
address. If you want to make this private
you would share this this link, sorry
okay. But the other ways we could copy
the survey URL to see our survey. I'm
going to click "view page" and our survey
will come up. So here's our very basic
survey so let me let enter, you know,
some answers and, just bear with me,
I'll just change this email a little bit,
I've done a bit of testing, I could
subscribe or maybe the person will
subscribe themselves. What is my favorite
color? Blue for example and send. So this
is what to the end-user or the person
who's sending the the survey to, we'll
see. So back in Mailchimp I'm just going
to refresh and just reiterate where I am
by clicking audience, contacts,
surveys because now we want to see the
responses to our survey. So I'm going to
click, I could click "view" or just click
on the name of my survey itself. Of
course I could create a new survey but
I'll click on the name and we can see
that one person has has responded to
this and a very brief summary of the
results but we can dig deeper and click
"view all responses" and we can dig down
so it makes it nice and pretty you know.
We could click on one of the answers and
we can see that demo plus five answered
that question. What we can also do at
this time is even tag people, it to the
answers they responded. So let's say this
was for an event we could say "are you
interested in attending" and the people
that respond yes we could then tag them,
in other words to add a tag in our
audience saying yes these people are
interested or no they're not interested
so then we can follow up further and
market further with them. Now that is a
very quick overview of Mailchimp surveys.
It's very new; it came out yesterday
Australia time so it might change a
little bit over time but it is very very
awesome and, and I'm very excited about
it but I'm Gary from organicweb.com.au and
thank you for joining me.