Hello, and this is the last in the current series of our free online mini course.
I hope you've enjoyed some of the lessons so far.
I really do hope you can get something out of this because it's my goal to try and deliver to you and to hopefully you can join our community and you can learn from some of the other items that we're going to offer.
We are going to go deep into a real mastermind course, which I really do hope that you can join us because you really will get some information out of that.
But I want to share with you today in this final lesson, one of the one of the most important things in the current environment of new business generation and marketing in general for our industry, that has monstrously changed.
And if you're not on board so far, you certainly do need to be.
So I'm going back to the old fashioned whiteboard here.
The design team wanted to give me all sorts of fancy graphics, but I like teaching in this sort of fashion and I think you'll absorb it much better.
So again, there is a free download.
Have a look at the form and it should make some more sense to you.
So hopefully you can see the board here.
I can see it in my camera.
So what I'm trying to demonstrate to you here today is the difference between two things.
One is the traditional Web site.
The second one is where things are moving to, which is the landing page, which then moves towards a funnel.
Now, again, I will be going into this subject because there is a lot more to it than these basics.
But let me just try and get this over to you if I can.
So traditionally here we had the traditional Web site.
I'm sure we've all got one.
I will leave a link onto mine so you can take a look at it.
Company Interiors DOT, Kodak, UK.
But again, I've spent probably fifteen thousand pounds.
That's about eighteen nineteen thousand dollars on a website which we keep on putting our case studies in.
We've got our contact page use, we've got how we do things examples.
This is a brochure.
This is a of May.
I'm not saying it's not needed, but if you haven't started with this, I strongly, strongly recommend you don't put your budget towards one of these anymore.
This is what is now changing.
This is called a landing page.
Now, a landing page is something that we promote.
So this is a digital page.
It's a digital link and it's an interactive piece that you would make as an advert for Facebook or Instagram or Pinterest or any of the social platforms.
This is what you're promoting, which is your landing page.
You will have your logos, you will have a description.
But this is to be kept simple.
This is effectively what we call a funnel, a sales funnel.
This is the item that you're promoting with a clear action taking place and only one action that you want matched to achieve this.
Your client arrives on and goes all over the place direction.
They're not really sure what they're supposed to do.
And we are humans, as we've described in this course.
And we're not telling humans what to do here.
So they leave quite innocently, not knowing this is a clear direction of where you are asking or steering your potential inquiry, your potential new clients.
I've told you, I've explained to you how we're trying to get in front of the right people when that right client finds this, they will land on this.
You've described what it is you want them to do.
They will click on.
They will click on a direct link of one page, the landing page.
Straight on to what we would call a sales page.
This then is giving them a little bit more description.
You do it through the same exercise.
If you're watching this course with with mine.
So your sales page is this is a clear call to action.
You want them to do this because you want them to get this or you want them to get the inquiry.
So you so you can then go and see the more you can contact them.
So all of your marketing will go towards promoting this landing page.
So we go into this in depth in the master mind.
But the it's core, it's effectively called a wagon wheel.
The wagon wheel then has Facebook, it then has Instagram.
It then has referrals, friends and family.
It has all various other methods, advertising, all the various different methods.
The wagon wheel sends you towards there's the spokes.
It sends you towards one thing, so that one thing is that that one thing is not sending that Klein onto this because this is where they get lost and you'd lose them.
This sends them to this with a clear call to action to do this.
Want more?
Want to find out.
But really, what this boils down to in this short course is you doing that.
You are getting that email address.
So the e mail addressed is the all important list of your clients that you need to put into a database.
It doesn't matter whether it's on Excel.
It doesn't matter whether it is on Google Docs.
It doesn't matter where.
Then there's more sophisticated is on mailchimp or any other email collection service, because then you start to get into the the real reason that we're here is developing our process.
Our sales funnel.
So the sales funnel.
I'm losing space on here.
But the set the sales funnel is exactly what what it is.
It's a funnel of stages.
That's your your your sending your sending all of the clients into the top of the funnel.
And you're wanting a clear process that they're going to go through it.
It's not complicated.
It's this is just a free introduction to the service.
But what I'm trying to tell you is that we need to work together to get you from a Web site onto a landing page process for you then to get your superpowers, your skill base in front of the right clients and the way that we will do that for you.
Just briefly, I'm trying to share as much as I can for you here, but we will have a clear strategy on how to do this.
So the clients that we're wanting, the clients that we found out who they are and what they are, as we've described in some of the other and some of the other modules, we will be able to target them.
Precisely. I will show you methods where you will find out key areas where they're based, where they live, what the typical ages are, male or female.
I mean, literally, the data that is available through Mark Zuckerberg, companies and Googles and all the rest of it.
This this these analytics, this data is available to us as interior design professionals, as contractors.
And we will be able to manipulate that in terms of advertising straight to those people.
I'm going to we're going to show you where they hang out.
We will put things in front of them.
We will spark interest.
We will either attract them in with a free offering like I've done with you, or we will we will have a give away.
We would totally try and give them something that they need or they want.
And then we will aim them towards the funnel, get them to land on our landing page, and then they start to go through our process.
So this board all looks like a whole load of scribbles.
The mastermind section is going to let us go into a lot of detail with this.
I probably shown you, I think, four of the tools that we use today in our current format, and I have 13 in total for the master mind.
This will then give you contracts.
It will then give you examples, download free templates that I built my design team have built rather so we can really go in to helping you out.
So I really hope we can meet again, but I hope you've enjoyed this course.
Please let me know whether it's any good.
Thanks very much.