its
ok to the
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to create a better everyday life for the many people
that's the Ikea vision but what exactly do we mean by this
how can a home furnishing business help create a better every day
where it all begins right here we are passionate about life at home
it inspires us and everything we do
cell to learn what people really needing to learn about
we go out and visit homes all over the world with talk with people
message things the open closets and look in cabinets
who focus on the many people especially those with the moments because we
believe
good home furnishing is for everybody
all of these conversations give us valuable insights
that we use as the starting point for developing our products and home
furnishing solutions
we put our heads together and work hard
to come up with affordable ideas to make everyday life at home
a little better by creating home furnishings
the combined good quality form function
and sustainability with the lowest possible price
we call this unusual combination
democratic design and it's what we believe makes our products see me
this all sounds good but how is it even possible well
the short answer is whenever satisfied we're constantly looking for new and
better ways to do things
return problems upside down invent new techniques
trying materials and continuously final production and distribution
to us true innovation happens when we can connect knowledge about life at home
with our experience and discoveries throughout the entire value chain
the form long-term partnerships with suppliers
and together design our products often on the factory floor
always striving to do things in a better way using resources carefully
and sustainable with higher quality at a lower cost
this helps us achieve them though prices that make it possible
from many more people to buy our products and because we work with high
volumes
we can lower costs even more and that lets us lower prices
all over again we are also continuously looking for better ideas for Transport &
Logistics
we send as many containers as possible
directly from factory stores package products and flat packs model we can
and redesigned packaging and pallets to make sure that not a single bit as space
is wasted
and that we use as little feel is possible
all in this final needs us back home where we meet our customers every day
to offer ideas and hopefully inspire people to make a change
we love to share our passion for life at home
and the idea that with little means we can all enjoy big improvements
our relationship with our customers is a partnership
together we save money but let's back up for a moment
producing distributing and selling high volumes
requires resources factories and energy and involves many people along the way
doesn't it
how do we make sure that this process is sustainable
and as to better everyday life well
since we drive the entire process from forests and fields
to factories and stores and into people's homes we can influence
every step along the way we are working towards having a overall positive impact
on both people
and the planet and have made a commitment to use resources responsibly
and produce more renewable energy than it consumes
continuously improve working conditions and helped create
a better everyday life for people in communities touched by our business
and because we believe that living sustainably shouldn't be in luxury but
only if you can afford them
we want to inspire the millions of people who visit us
with affordable products and solutions that enable a more sustainable life at
home
sustainable growth this also about making long-term investments
the Ikea group is owned by foundations and is therefore not listed on the stock
market
and doesn't depend on investors do this lets us think
and invest in the long term a principle is to earn money
before we spend it in fact of profits can only be
reinvested used for charitable purposes through the ACI a foundation
for safe for a rainy day never being satisfied
it's about continually making big and small improvements and building an Ikea
together for today
and into the future at Ikea
we r individuals from all over the world united by a shared vision and values
that we believe a more relevant today than ever before
ideas like being careful with money
and resources and doing more with less I'm not only set by
us but by people everywhere and that's why we will keep working hard together
learning and improving every day making mistakes
and trying again we want our business to continue to grow
because we want to reach even more people around the world
and help make everyday life a little better