Are you a nonprofit struggling on how
to have success on Instagram?
I'm Sue B Zimmerman and today I am
going to give you my top tips on how your organization can
have success.
[MUSIC PLAYING]
Nonprofits are businesses just like any other company.
I'm going to show you several examples.
But before I dive in I need to cover a few things first.
You have a mission and you need money to make that happen.
You still have to convince people
to choose to spend their money with you and your cause.
Instagram allows you to visually persuade people
to believe in your cause.
Before walking through five different examples,
I want to first outline these three things
that I think every nonprofit should consider when
starting an Instagram strategy.
Number one, who are your donators?
What are their likes, dislikes, preferences?
Where do they travel, dine, go to for entertainment?
Like the museum, or a Broadway show,
or may be a wine tasting event.
Ultimately this is who you're trying
to please with your account.
Number two, what is the visual proof
that your concept is working?
Show case studies.
Show people whose lives you are changing.
And number three, who on your team
is going to own your Instagram activity?
Someone on your team needs to be the go to when
collecting images or videos and that same person
should be the one engaging with your audience.
Remember, engagement is key and someone needs
to be actively engaging with all the comments and questions.
With those points in mind, let's take a look
at some stellar examples of nonprofits
making an impact on Instagram.
The first one is Charity Water.
Charity Water does influencer marketing extremely well.
They partner with people who align with their brand
or businesses like Spotify.
They know exactly who they are trying
to attract to get to donate to their cause.
They have spectacular photos, everywhere you click in,
and they celebrate their donors.
It looks like a really great company to work with.
But the stellar photos are amazing.
You definitely want to spend some time
in here connecting with all of these smiling faces.
The second nonprofit I want to bring your attention to
is RED, the AIDS free revolution.
RED has strong branding to stay memorable.
They use custom hashtags for each campaign.
So when you click into one of their hashtag hubs
you can see the activity from that campaign.
They also have a lot of great seasonal content, New Year's,
football season, Martin Luther King,
they are right on top of what's going on for each season.
The San Diego Zoo is another great example of a nonprofit
who is doing really well on Instagram.
They do great Instagram driven campaigns
like this one, Share, Howl and Roar Instagram Video Contest.
Their single subject photos capture so much character
and gives so much value by educating and entertaining
every single post.
If you've never visited the San Diego Zoo
you should definitely check out their Instagram account
and get very intimate with what animals are there.
I now want to take you to the Brooklyn Museum.
They do a great job at celebrating
the curators of their exhibits.
They also geotag their post.
And when you geotag on Instagram,
your posts get 79% more engagement.
In addition, they do a great job at highlighting
the culture of Brooklyn and announcing any new exhibits
that are coming their way.
Be sure to go check them out.
I really love this account.
The last account I want to bring to your attention
is Whiskey Wisemen.
They do modern branding extremely well.
All their photos are very high quality
and they have a vision to grow an inspiring
community of change makers aspiring to do good and be
better every single day.
I really love this account.
What I want to bring to your attention are a few things.
The text overlay is done in a way that is not obtrusive
at all.
It goes with the feeling of their branding
and the vibe of their feed.
They also do detailed descriptions about the whisky,
so you have a sense of the history
of what you are drinking.
It's very, very clever.
So spend some time going through these accounts
I know that you're going to get a lot of inspiration and ideas,
especially if you are a nonprofit.
Let me know in the comments below what
your favorite nonprofit Instagram accounts are so
that we can all see them.
And be sure to download my free step-by-step Instagram strategy
guide.
The link is right here.
Click in.