[Search On '21]
Prabhakar: Since day one,
Google's mission has been to organize the world's information
and make it universally accessible and useful.
Today, you can learn helpful new skills without formal education.
Anyone can start a home business
and instantly connect with billions of potential customers.
And students, parents, and entrepreneurs
all have the world's insights at their fingertips.
We make all of this possible by helping you tap
into the endless knowledge of creators, publishers, and businesses
from across the web and around the world.
And over the past year,
we've sent more traffic to the open web than any year prior.
This is a trend that has continued every year
since Google was first created.
That means making Google radically more natural and intuitive,
helping you unlock more insights than ever before.
I'm excited to share how AI is fundamentally
transforming the next generation of such experiences.
Today, we're announcing a new wildfire layer
overlaid directly on Google Maps,
so you can better visualize the location and size
of major wildfires around the world,
along with quick links and local resources.
We're also using AI to help you find answers to your everyday questions,
and even decide what to search for next.
[Multitask Unified Model] [MUM]
Pandu: And that's what makes MUM revolutionary.
It's one of our first AI models that is truly multi-modal,
which means it can simultaneously understand information
across a wide range of formats, like text, images and video.
Say I really like the pattern on this shirt
that my colleague Matias is wearing in this photo.
I think for me, a bold pattern like this will be much better on socks.
Let's fire up Lens.
You can see I have a saved screenshot of Matias.
When I open it up,
Lens naturally finds other shirts just like the one he wears.
But now I can add what I actually want.
And ta-da, I'll get recommendations for stores from local shops
to large chains that carry similar-looking socks,
along with other related content from across the web.
Elizabeth: All of these improvements are just a glimpse
into how we're redesigning Search for the future,
to help you explore the questions
behind all your queries in more intuitive and visual ways.
So if you're a beginner searching for acrylic painting,
you'll see the step-by-step instructions
and what materials you need, or if you're a more experienced artist,
you can get inspired with new techniques to try.
You'll be able to zoom in with Refine This Search
and dive into specific techniques like puddle pouring,
which sounds messy, but really, really cool.
You can also zoom out with Broaden This Search
to help you see more related topics,
like other ways to paint or famous painters.
Let's say you're looking for the perfect puddle pouring design.
With this new Improvement,
we're transforming the Search page into an endless stream of visual ideas.
When it comes to exploring a new topic,
another way to visually understand information
is by watching videos. With this new feature,
you'll see a list of topics in the video.
And since we're applying MUM,
we can identify what's referenced in the video,
even if it's not explicitly mentioned by name.
Matt: Today, I'm excited to share new ways
to shop with Google in moments of inspiration, exploration,
or when you're ready to make a purchase.
To make it easier to shop at the moment of inspiration,
we're making the products you see online
instantly shoppable with Google Lens.
Soon, you'll see a new button in the Google app on your iPhone
to make all images on the page instantly searchable.
We're making it easier to window shop
from all of your favorite brands and retailers
right from your search results.
When I search for men's sweatshirts, I can now explore a visual feed
of shoppable options from well-known labels,
local shops, fresh new brands, and everything in between.
When you’ve explored your options and are ready to make a purchase,
sometimes, you'll want to see your choice in person
or simply can't wait for it to be delivered.
Now you can select the in-stock filter
to quickly find local stores with kids' helmets available.
Danielle: Having access to information
that is both relevant and credible is crucial to our daily lives.
Google Search is already a powerful tool
to help people check the facts and dig deeper.
And to make it easier for you
to evaluate the credibility of information,
we're continuing to invest in more information literacy features.
Earlier this year, we launched a feature called “about this result”.
By simply tapping the three dots on any search result,
you can find helpful context before you even visit a webpage.
And now, we're adding even more context
to “about this result” with insights that can help you better evaluate
and understand the sources of information you find.
We are also working to keep you safe
and secure as you search.
We have a responsibility to protect and respect your data.
Prabhakar: Today, we've talked
about the future of information.
It's a future where you'll be able to search
in entirely new, far more natural ways.
This goes beyond the web to the real world.
On our quest to map the world,
we've learned that open access to information is not universal.
No guarantee.
For example, having a physical address
is a key enabler of social and economic inclusion.
That's why we created Plus Codes,
a free and open-source digital addressing system
to bring international usable addresses to more places around the world.
Today, we proud to introduce Address Maker,
a free smartphone app that helps governments
and nonprofits quickly create addresses for entire towns or villages.
I hope you've seen today how information has the power
to transform our lives in ways big and small.
That approach to innovation will always, always be in service
of making information more useful to you.
We’re only scratching the surface of what's possible.
Never before has access to information played such a pivotal role in society,
and I hope you are inspired by the many new ways technology
will unlock opportunities for people,
no matter who they are, what they search,
or where the next question takes them.
Thanks for tuning in and Search On.
[Every answer leads to a new question]
[Search On '21]