Would you like to know how to increase your YouTube watch time? I currently
produce 13 YouTube channels and I figured out several things that I do
that definitely increase my watch time. Right now, I'm averaging between 6 and 7
minutes on every single video which is really good. I'm going to show you all
the things that we're doing to achieve that.
Here's what you can expect in this video. We're going to first dive into analytics.
And I'm going to show you what average view duration is and how you can find
that out in analytics. Then I'm going to talk to you about how you start your
video and how that relates to the watch time. And I'm going to talk about some ways
that you can begin your content that will really help people watch all the
way to the end. I'll actually talk about editing and how you can tighten up a
video. You can make a 12-minute video and shorten it down to 10 minutes. But
actually doing that increase the amount of time people spend on your video. I've
got a couple ninja tactics that I'm going to share that really work to
increase the energy of the video. And then I'm going to talk to you about what
not to do to wrap this discussion up. Okay,
let's look at some analytics. We're on the Paul Jenkins channel that called
Live On Purpose TV. And this video has done really well. In the last 28 days, you
see that it's got over 33,000 views, 200,000 minutes of watch time. It's
brought in another 773 subscribers which is pretty cool. To know that one video is
doing that much work for your channel. We posted this video a year ago or
something like that longer. In fact, let's go check it out. The last 28 days, let's
go back cents upload lifetime. Okay, so it's actually added 26,000
subscribers to our channel. Right now, we're at about 85,000 on this channel. So,
this video has really helped us out. Aand I'm going to come here to the reach tab.
I love this tab especially because of this funnel right here. You see that
cents upload. We've had 6.6 million impressions. So, the thumbnail and the
title of this video has been shown and suggested to people 6.6 million times.
And this is averaged a 3.9% click-through rate. Let's talk a little
bit about click-through rate, okay? That's kind of a lower click-through rate. The
more that YouTube promotes it to new audiences, the lower your click-through
rate will be. So, if at first, your videos are shown mostly to subscribers or just
to people that are the most relevant to this topic, you'll have a higher
click-through rate. You know, it could be 7%, it could be 10 or 11
percent. We see that often. But then when a video
really gets heavily promoted by YouTube. We do see click-through rates drop. In
fact, one of my best performing videos that's got over 5 million views that
click-through rate is between 1 and 2 percent. And we're seeing what we can
do to tweak that. Because just getting that up to 5%. We'd get way
more views than we already have. But just know that the more audiences your
videos shown to, the less relevant it is to them and that's why your
click-through rate will go down. So from that 3.9%,
click-through rate on those 6 million impressions, you'll see that it leads to
258,000 impressions. Now, there is a discrepancy
here that I'm not quite sure about. Because this video does have more than
that number of views. But if you look up here, these impressions it says
87% from YouTube recommending your content. But it may not
count people searching for your content or what not. I don't really understand
that. But in this funnel, it's saying that we have an average view duration of 6
minutes and 42 seconds. You know, how this stat is calculated
exactly? I guess I'm not clear. The one thing that I do know is I can compare
one video to another video and I can compare them to each other and know
which ones are performing better. At the bottom of the funnel, you'll see that
that has resulted in 1.7 million minutes of watch time. Which is pretty cool. So,
that's what average view duration is. And if we're wanting to know what can we do
to increase average view duration, because there's plenty of videos that
we've made that only had an average of one minute view duration. This is the 10
minute video and people only watching one minute. There's a lot of things that
we've done to be able to increase that and get that up to this level here. How
you start your video and how you start your content really make a big impact. So,
when you do your intro, you want to say 2 things. You want to tell them what
the video is about and why they should watch. So, if your video was on the topic
of how to get rid of strep throat without antibiotics, here's how it might
start that video. I might say, "Welcome back. In this video, I'm going to teach you
how to get rid of strep throat without antibiotics." I've been using this remedy
for many many years it's worked every single time. And it's with household
ingredients. You probably already have these ingredients in your kitchen."
Okay. See what I did there? I told you what the video is about
I mean how to get rid of strep throat without antibiotics.Tthen I gave you some
background or some credibility that I've been using this for many years and you
have these ingredients in your kitchen. Right? So, that gave you some why. Like, "Ooh!
Not only is he going to give me a remedy but he's used it. It works. It's credible.
It's in my kitchen." So, after you do your intro then you'll have a little branding
piece. I call it a video logo. A lot of other people will call it an opener.
Maybe 5 or 10 seconds long at most, right? Just something that's got music
and a lot of shots of you being cool, alright?
That's your video logo. Then it jumps into your content. You're not done
setting the stage, okay? So, you set the stage, you planted a hook in the intro.
But when you drive into your content, you still need a set more content hooks.
Okay? These content hooks are like a summary of what's coming but delivered
in a way that that helps them feel curious or creates curiosity. So, if you
notice in this video, I did that. I told you what was coming and what to expect
by watching all the way to the end of the video. And I suggest that you do that.
I mean if you prepare like I do with a bullet point outline, you basically just
say, "Well, first. I'm going to talk about this." And then I'm going to go into this. And
then you're going to learn how to do this. And then you're going to learn how to do
that." That's content hooks. By doing that,
people won't leave prematurely. They'll know, "Ooh, I want that. Ooh, I want that. Ooh!
I want that. Ooh! I want that." All the way to the end. And so that's a great way
to increase your average view duration. Now, let's talk about editing in this
video particularly, I'm actually feeling a little bit flustered. I'm feeling 29
episodes today and that can kind of be draining. So, I've had a lot of stop and
restart. So I'll say something like, "Oh! and then I'll redo it." Also, I say, "um", "ah".
a lot. Or a lot of things, I'll say, "so" a lot. So.. So... I keep saying "so". Well hopefully
you haven't heard too many of them because my team is really good at
editing them. And if you take a 12-minute video and you just tighten it up, you
edit out a lot of the pauses, you'll edit out anything that's repetitive or
redundant, you edit out mistakes of course, you tighten it up,
so that it's it's a shorter video but it's it's more fast-paced; that will
actually get people watching further into the video because they don't get
bored. Your videos moving along and they'll just move right along with you.
Alright, how about I give you a ninja strategy? I've been using one in this
video. You notice how I'm switching back and forth from sitting down to standing
up? I've got two different tripods. I keep my camera and my audio rolling. And I
just move it to the other tripod. Usually have a filming team but they're
actually filming with another client right now. So, I'm doing this myself but
I've got 2 tripods set up one that is on right now. And another one right here
that aims at the chair right there. So, just by moving back and forth every
bullet point in my notes, it keeps the energy high and it helps me really focus
on just one point at a time which makes the content better. Which increases my
average view duration. Okay, here's another ninja tactic. Okay, do Street
interviews. You can go downtown to an area where there's always people and
just ask people questions around your area of expertise. So, I'm actually
preparing a whole list of questions right now that we're going to be going
downtown. And interviewing people on. And so we're going to be doing this for the
Kris Krohn channel we're asking things like is real estate investing risky? I'm
going to ask people for my channel questions like, "Do you think everyone
should be an entrepreneur?" And just by getting quick responses or thoughtful
answers or emotional reactions like, "No, way!" Just by putting little clips like
that at the beginning of your video or throughout your video, can really help
keep the energy high. Mix things up for people and will keep people watching to
the end. So, I want to show you a couple examples of these. -To be honest, I don't
know a whole lot about real estate. -Do you know anyone that's gotten hurt or
struggled in real estate? -Yeah. My family. -And does that encourage you... That's good. -Real
estate can go up and down. The stock market can go up and down. -Do you think
you'll ever invest in real estate? -I hope to one day. -Okay, now let's talk about
what not to do. Alright? What you don't want to do is sound too professional. You
don't want to sound like a news anchor. You don't want to sound like too
corporate. You don't want to put a green screen that looks too businesslike. You
just want to have a conversation with people. Just talk. You know have a
conversation like you're talking to on the phone, answering their questions.
On YouTube, you're just talking to one person at a time. So, I'm looking right
into your eyes right now. I'm talking to you. The mistake would be to talk to a
whole group like, "Hey, everybody! Thanks for joining me on this channel. How y'all
doing?" Right? Because I'm just talking to you. Okay, here's a really big mistake
that a lot of YouTubers make that get people to leave right away. If I've been
covering all this material and then I say, "Okay. Let's review what we talked
about. First, we talked about this and then we talked about this." It's like, "Oh, I
guess this video is done. And it's just a review. If I wanted to review, I could
rewind." People leave. We've seen this in analytics all the time. The view that
retention rates going like this and then when we start to review, it just drops
off. So, that'll kill your retention. Do not review on your video. If they want to
review it, they'll rewind it. In fact, you'll see that a lot. Sometimes your attention
or it will go like this and then it will go back up. It's like, "Oh! How did it go
back up." It's because people rewind it and re listened to that spot. Alright, now
here's another mistake that everybody makes. I used to make this mistake in
every video with all of my clients. We get to the end of the video and we
basically say goodbye. Okay, that's a mistake. You don't want to say, "Hey, thanks
for watching this video I hope you found it helpful. I'll see you tomorrow." Why is
that bad? Well, YouTube has this stat that they
track called session watch time. So, they watch your video then they watch another
video after that and beyond that, right? But if they watch my video and they
leave their session, watch time or their session duration ends with my video. Ooh!
Why would you tube show this video because it knows it's going to end their
session. But if my video leads to another video, YouTube is going to say, "Okay, if we
show this video to them they're still going to be one more after this that
they're going to watch." So, here's what you do instead of saying goodbye to people.
What you do is you tell them what video to watch next. And I'll actually
demonstrate that for it. Because I do have another video linked to it right
here that you have to watch next. I made 42,000 dollars on one video in ad
revenue. It's a how-to video. Yeah, how to videos don't go viral.
So, I made a video showing you how I did this the title of this video is how I
got 5 million views on a video. I definitely recommend you check that one
out. Now, that you know how to get high average view duration, the next step is
to get millions of views on us. So, go check that one out.