Hi welcome back to the Barrett channel welcome to another video
we are going to take you, well basically there's a lot of people in Chinese cities with a lot of money
and when I say a lot of money I mean a lot of money
the amount of top end cars, Porsches, Ferraris these kind of things you see
but this mall is for all your sort of designer clothing, in the middle of Shanghai
The centre of Shanghai, Iv'e dropped my glasses, I'll pick them up
In the middle of Shanghai we are right now yeah it's right in Liujazwei, and this is a sort of mall
it's predominantly women who come here because his handbags and clothes
literally it's got all the designer brands you could ever wish
to want to own
Yeah, here we are, just in front of it now
there's a reason why Chinese tourists get a bit of a a name when they go abroad
because they are highly spenders yeah and actually a lot of the designer stuff here
there's a government luxury goods tax on them
generally sort of twenty or thirty percent more here
so this is why you see a lot of Chinese tourists when they go abroad they do stock up on all their designer brands
O h my god...... Why? Okay, we just go around the other way and go in that way
okay, so that's the first time we've come across that here
we get a lot of that in Shenzhen
we haven't seen it or experienced it so much here
I don't really know what the problem is walking around a shopping centre with a camera
we've got a cunning plan anyway to go round the other entrance, yeah, we'll try that one
right, so we've managed to sneak past security, sneak past the traffic warden
so this is ITC mall
and its famous in a lot of the cities to attract all the big designer brands here
A lot of the big European designer brands and some of the American designer brands
As you can see it got Jimmy Choo, Hold on let's just have a quick look around here,
so we're gonna shoot into a couple of the stores to hopefully show you in there,
if they don't get too sad about the camera.
we've got Louis Vuitton here, we've got Cartier here, Fendi Dior, Tom Ford, Versace
Balmain , another Dior store over there Chloe over here.
if you come in and here to buy stuff you're not messing about
You need a big wallet to come in here, yeah, You need the big bank balance, Alexander McQueen over here.
it's like women love it here, they really do.
because a lot of Chinese women love their designer handbags.
they really like their designer handbags
and they tend to like showing them off it's almost a sort of statement that they have money
and because money relatively speaking to people is quite a new thing in China
so if you look at Europe and America there's families that have had money for many generations
but in China that's not the case
It't maybe only the last you know 25 to 30 years that there's been quite a lot of rich people
especially in the last five or ten with all the tech companies that have floated on the stock market
so, it's pretty new here in the sense that you know money's not like old money like we have
so they're still in that phase, where if they have money they like to show it off.
yeah, they like to have a big car that they drive around.
A lot the women like to like you to know that they have a designer handbag, yeah
Not all, there are some they're a little bit more sort of discreet about it,
In my experience you know they like to sort of show off.
Dolce & Gabanna shop just for kids there,oh it's just for kids, oh my god
oh they're all for kids, oh man, they got a Gucci shop just for kids, how amazing is that.
Imagine spending, Imagine you're buying, Gucci stuff for your kids
There's a Muji stuck in the middle there which is out of place in the middle of Gucci and Dior
IFC, This is the shopping mall, so yeah basically we were trying to say
there's a lot to do with face here because of the society has only recently got very rich.
In terms of generations
only in the last generation has China gained a lot of wealth
so it's it's in the culture to flaunt your wealth and if you've got it
so,where you see people trying to sort of show their wealth to you
I went to a friend's house a number of years ago and we're in the house
and again, it's not all Chinese, but this particular house we were in, it was obviously a very big and expensive
It was an apartment and the guy I was with, insisted on telling me
how much this cost and how much that cost
for me coming from a Western society I was kind of a little bit embarrassed
I didn't really know how to react yeah you know you just have to accept that's their way
they've obviously made themselves, made something of themselves
and they're very proud of that yeah yeah
and they just want to show you how well they've done really yeah it's a totally different culture here
because it comes down to all sorts of other things as well.
like you know there's a lot of things that are not considered rude to discuss
in Chinese culture that would be considered rude to discuss in the western culture
which is you know we're only observing it we only see it as a difference
it's not a problem but sometimes it can make you feel a bit awkward
if someone approaches you and says look how much money do you earn
and things like that because I've been asked that several time
and I don't really know how to respond. yeah, generally in the West it's quite
taboo nobody talks to each other than generally about how much they earn.
it's something here that that people still do
we will go down to another floor.I think this one's just a food floor .
It's also things like talking about when you're gonna get married, and when are you going to have kids.
it feels as though it's a rush to do everything.
you get a girl in her early twenties and the parents will be like oh when you gonna get married,
when you gonna get married and then as soon as they are married it's like what are you gonna have a baby
when you gonna have a baby, that would not be the case not the case
as a parent, my daughter got married like 18 months two years ago
in the UK and I wouldn't dream of asking them when they're gonna have a baby
so embarrassing for both me and them, yeah it's quite normal here
that they will ask that question you know you might go to dinner with a family
and the mother will say, okay so you've been married a month when will you be having a baby
and then when they've had one baby like oh when you're gonna have another baby
I wonder how that become like the way it's done I don't know why its's so different
but it's just a very different culture and a lot of you who have never been here
probably may have never heard of of this type of way of living
it's really quite interesting isn't it to see a different part of the world
some of these models in these stores, I actually think that if you went out dressed like some of those models
people would think you looked a bit odd , wouldn't they
What's the sort of the thing with designer Brands.
If this was not a Fendi logo and it was just an unbranded suit people would think
what on earth is that he's wearing, yeah
I find it amazing these stores and you never see many people in them,
obviously they do have customers but it's one of those sorts of things where they get
one purchase a day and it pays all the wages and overheads
actually,when I lived in Guangzhou there was a mall there
called Taikoo Hui, it's very similar to this ,was full of designer shops,
Hermes, Louis Vuitton, Chanel all that, and often see fairly young girls there
and they couldn't work because it'd be the middle of the afternoon
and they they go and buy their whole life was about shopping buying new handbags
and I was once sitting eating some some food in a restaurant
and I saw these three women and obviously all just bought new handbags
and they spent about an hour and a half just taking selfies within their new handbags
forget the food it's all cold now but we've got all the good selfies with our new handbags
I just find that really strange because I'm not a guy that's big into brands
I used to be, but but I'm really not anymore
it doesn't bother me, I'll buy something if I like it. doesn't matter whether it's got a brand on or not.
would that be a moncler store there?
two floors below still, see this place is huge
I bet when things are back to normal you see a lot of people with a lot of shopping bags in here.
Mont Blanc here, Chpoard, Blancpain watches jaeger lecoultre. I don't even know half of these brands
Moncler Shop, I know that one, all these places you got a t-shirt that might cost you
upwards of you know $700. Hermes, handbags start at about two and a half grand
You see some of this in the UK but you see a lot of it here
where you might get young people like a young couple or whatever it might be
young twenties and they've got they're wearing about 20 grands worth of clothes
yes obviously you can't assume where their money's coming from but you
know it's pretty obvious that mum and dad funds that lifestyle. You know someone who's mum and dad funds his lifestyle, don't you?
You got Tiffany and Co here
you get younger generation here whose parents have have become extremely wealthy
they tend to live these lifestyles where they don't actually work very hard
There's a big Chanel store here let's look in the window of Chanel before we go
they have these huge stores and sometimes I often feel a little bit sorry for the people who work in them
you will get a woman come in and perhaps buy a handbag,
and it'll probably be as much as six months salary as some of those people's working in the stores.
I don't know how they must feel, I know yeah I thought that when I went to Vietnam.
I was looking, just having a look in the Rolex store
obviously I'm not gonna be buying one but it's exactly the thought I had
because they're not gonna be paying the the people that work there the highest of salaries.
what was it you're saying about these brands
I rekon they could put a logo on a piece of dog mess and and someone would buy it
oh it's Chanel dog mess, yeah you know
because some of these ,people they're so into the brands
and I see some of these designers things like the bags and the clothes,
they look so ridiculous to me , It's just a fashion icon because it's got the name on.
you actually see sometimes like maybe Primark come out with the same design
you might see something from Louis Vuitton come out a month later
that looks pretty similar but you know people are paying like it two grand
it's just like everyone thinks it's great because it's got the name on it
it's such as weird psychology behind it. We are still going down
This is one floor down and we got more it's like, oh we got the Canada Goose store over here
I don't really see these anywhere, I've never seen a Canada goose store
neither have I first time I've seen an Off White store as well, what's interesting as well
what you see in China is some of these brands that were big 20-25 years ago in the UK
have become big here , not so much designer but if you look at FILA
it's absolutely massive here, yeah yeah that when I was young was a big brand
like 35 years ago again and then another one I noticed is Champion
About 18 months ago everybody here was into Champion
and that again was another brand that was in the UK some years ago
And its quite funny here because there will be sort of they're not copy brands,
kind of look alike brands so you'll have like instead of Tommy Hilfiger
You'll have Tommy Red or Tommy Crown, all the clothes are pretty much identical
but they just slightly change the logo.
Let's wrap this up, we hope you enjoyed this video
you don't always come to places like this
so we wanted to show you around probably one of the most wealthiest malls in the world
let's be honest
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