If you are part of a political organization,
you may have already seen that political text messaging has been growing rapidly.
In November 2020 alone, political candidates and organizations sent 2 billion political
texts about the presidential election.
Text messages are an instant and effective way to reach supporters, encourage donations,
and rally voters to get to the polls.
As the nation's leading SMS marketing platform, we've been helping political organizations
raise donations and spread their message through text message marketing for than 14 years.
But we've seen time and again, that the right SMS marketing platform can mean the difference
between winning an election and a fundraising gold or not.
During our 14 years in the industry, we've seen political SMS marketing platforms come
and go.
You may be wondering, how do you choose the right platform that's right for your organization?
How do you ensure it provides the fastest messaging speeds, can handle millions of subscribers,
prioritizes the security of your campaigns, and delivers the reliability you need?
The right political SMS platform will help you secure short code, set up your keywords,
measure and improve your campaigns, structure your text messages for maximum ROI, and stay
ahead of the competition.
While doing your research, you may have heard about two names in the political SMS space,
Tatango, that's us, and Opn Sesame, another text messaging platform.
The truth is both Tatango and Opn Sesame have their place in a political SMS marketing strategy.
And in this video, we're going to walk you through some of the biggest similarities and
differences between the platforms.
The main difference between Tatango and Opn Sesame is that Tatango is an A2P application
to person platform and Opn Sesame is a P2P person to person platform.
As an A2P platform, Tatango focuses on mass text messaging, sending one text message to
millions of subscribers at a time.
As P2P platform, Opn Sesame focuses on sending one text to one person at a time.
For that reason, you might use Tatango to send text message to your entire list about
donating, registering to vote, or heading to the polls.
Whereas you might use Opn Sesame to then follow up with people about whether they were able
to donate, register to vote, send in the their ballot.
Another main difference is that Tatango operates with short codes, which are five to six-digit
phone numbers.
These can be easier for people to remember when voiced over advertisements or posted
on campaign signage, like billboards, buses, yard signs, and podiums.
When promoted everywhere, short codes can help grow your subscriber list quickly so
you can raise more.
Opn Sesame uses long codes, which are 10-digit phone numbers like the ones you use to text
friends and family.
They aren't as easy to recall, but they're fine for when a campaign volunteer texts people
one-on-one to follow up.
Another benefit of a mass text messaging platform like Tatango is that it integrates with all
major political fundraising tools.
This makes it easy for political organizations to include links to donate in text messages
and to sync their subscribe with previous donors.
It's a more efficient way to grow subscriber list and simplify donations so you can raise
more.
Tatango also specializes in politics.
So when you work with Tatango, you get an experienced political text messaging specialist
to help set up your campaigns and walk you through the nuances of political text messaging
so you can start bringing in donations, votes, and results.
Those are the main differences between Tatango, an A2P political text messaging platform,
and Opn Sesame, a P2P text messaging platform.
Again, both can be useful as part of an overall text messaging strategy when used correctly.
If you enjoyed this video, leave a comment below letting us know what you learned, or
simply drop a flag emoji below in the comments.
And as always, if you'd like more insider tips on how the nation's top political campaigns
are raising record numbers of donations right now, subscribe to our YouTube channel so that
you are always in the loop.