-How do you scale your business and scale your sales? Like really
ramp them up. I've had some experience with that but I've also worked with
Noelle Randall who's really had some great experience with that. So, for this episode,
we've partnered together and we're going to show you how we've done it.
So, this is a conversation that I've been really excited to have because as I've worked with you
for these last two and a half years I've seen you really scale your business really ramp up
the sales. So, I wanted to kind of talk to you and and for our viewers here just to kind of explain
how you were able to do this. -Yes. -Because prior to us working together you had built
a seven-figure business and we've talked about this before but in summary you used Facebook ads
and you generated leads that way. That led to you know nurturing them a little bit through email
and ultimately getting on a phone call strategy session with them and you were selling like a five
thousand dollar package or ten thousand dollar package. -Yes. -To really help them accomplish their
goals and so you had built this business it was it was successful then we started talking about
YouTube and the potential there. For a couple of reasons one is because you realize okay, yeah, I've
got all this expertise in real estate but now I'm going to start teaching other people how to
do it. So, YouTube was a great way of teaching and getting that information out there right and
then the second aspect of it is that's now a lead generator that can that can do way better
than what you were doing on Facebook. So, now the questions that I have are the scaling
side of it because it was within you know 7 months in. I mean, things that completely
transformed in your business. You had a two and a half-month waiting list. -Yes. -So, let's talk about
those seven or so months like what did that look like to kind of scale and be able to handle
or what were you navigating mentally? -Okay, so let's kind of go back. So, I come to you and
I have a YouTube channel. I'm by myself. I'm recording the videos kind of on my own. Don't
have very many subscribers. I think like I said when I came to you I had 5,000 subscribers. I'm
getting no leads from YouTube. That's not really what I thought YouTube was for. I thought it was
really just kind of to promote yourself and to teach some things. So, now I come to you and I'm
saying alright I'm gonna get leads from this and you teach me about these call to actions and
then getting leads in and I think where I was most surprised with how many leads I would get
even with a small channel, even with a low amount of views. So, I'm putting out videos and again
they're not getting very many views. I would get a video with 50 or 100 views and still end up with
five leads. You know what I mean? So, it was really incredible how many leads I could get from every
single video and so that in itself caused me to scale. So, I'm making 20 videos at a time and we're
releasing one video a day five days a week. So, I record 20 videos that's five days a week
every four weeks we make new videos, okay, simple. I get it, every single video has a call to action.
Hey, call me up, get my free download, whatever. I'm getting your email now. So, now I'm getting all of
these emails from all of these views from all of these videos and everyday leads are coming in and
every day we have new videos coming out and so all of a sudden, it really started to snowball. Because
I was in the beginning, I was the one making the strategy session. So, now, you know they do this
call to action they get my freebie, I get their email. Now, they're going to get offered a call with
me. They're taking me up on the calls and they're filling up my calendar, filling up my calendar. I'm
growing like crazy. So, I didn't, I had to literally turn off what I was doing before I met you. So if
I'm doing Facebook ads before I met you I no longer need Facebook ads because I've replaced
all of those leads with just this YouTube channel and so that in itself caused the business to scale
and grow if you. If you start getting more leads into your business, your business is going to grow
and so it was more so about at one point I had to catch up. It grew faster than I even expected
because I did not realize the magnitude that every single video would get me leads. -Now, when we
recently filmed a course where we did a deep dive into this strategy. -Yeah. -I was really impressed by
the fact that you said that I actually had more time for the strategy sessions because I didn't
have to focus on the marketing. We kind of had that taken care of with the YouTube channel
and I thought that's pretty profound because it's the strategy sessions are where the
sales happen. -Correct. -You know that's where we make the revenue or that's where the rubber
meets the road. -Correct. -So, if we can if we can take care of a lot of these other things that
are occupying your time and your mental space and now you're spending all of your time
in the strategy sessions, it makes sense. -It does. -But that's where you started getting more
and more customers. -Correct. Because before I was spending most of my time on the ads, tweaking the
ads, thinking of new ads, making video for ads, where marketing is a big part of the business. So,
now once I have the YouTube channel and have all these videos the marketing is taken care of. So, now
I'm here and I have all this time I can take more strategy sessions. I can make different products.
I can make more courses. I can now write books. I literally was even able to take the YouTube
channel and create books just by transcribing some of my videos. So, it just really grows and
grows with how you can scale the business from this one YouTube channel. -So have a fond memory
of conversation, we had about seven months in two-and-a-half-month waiting list. -Yeah. -Strategy
sessions calendar is just booked and then just a few days later the channel exploded
with our first real spike. -Correct. -Like we had we had great growth but then a spike. -A literal Spike.
-And so, what went through your mind at that point in terms of like how am I going to keep up with
this? -Holy cow. You know what I mean? It's funny because it's the best problem of entrepreneur
could possibly have like oh my gosh, I have all this business but at the same time of course,
I was overwhelmed. I had literally just told you we have a two-and-a-half-month waiting list. Like
people are going in and booking a strategy session. If we're in July they're not getting a call till
September and they're okay with that and you know what I mean and so then, I get all of these leads
and now they're I had to my calendar couldn't even take. It couldn't even take it. We literally
had to start opening up more dates, hiring people. I couldn't even hire fast enough for how many leads
we were getting from the YouTube channel. -Something else that I've learned from you is regarding
your coaches. -Yes. -And how are you like talk to me about this because this is amazing.
You had students that took your program went through and learned and implemented and then
they became coaches and they started doing these strategy sessions. -Yes. -How did that, that's on me.
So, it's so funny of course I tried what you said with a salesperson or a rock star salesperson. I think
every entrepreneur has thought that like I need a really good sales guy and they'll get me you
know these great conversions. But the problem was I give so much information on my YouTube that they
are expecting to be able to talk to someone that really knows something and so it became really
clear that it had to be someone that was similar to me you know obviously, I'm not going to make a
clone of me, I can't clone me. But my students I could easily start turning them into to
coaches and then those were the people that were recruiting and saying okay, you can be a student.
Because they knew what it took to go through the program. They knew what mentorship was like they
knew what it was like to work for me and work with me. So, it really became this perfect pipeline for
how we got coaches. These people are credible. They actually did it. They're you know they're talking
to someone that can answer their question. They're just talking to a sales guy that's trying to get
them hey, give me 10,000 dollars for Noelle Randall coach and they're actually talking to
someone that has real estate, that has business credit, that has a business, and again we played
with this. But this is how we got to the place where we are today. Where we're like okay, this
is the 10-20 million dollar coaching program and how you really do it and bring value. So. the
picture that I'm seeing is for the first year year and a half yeah of this campaign you really it's
like you really put in the time. -Yes. -You put in this effort and I I like the word focus that we've
we've talked about it in the course that we filmed. So, you're able to focus and as we keep scaling
yeah, in the beginning, your schedule got more and more full. But now you're at a point how many
strategy sessions do you do today? -Oh my gosh, we probably do 500-600 a month, you know what I mean?
Oh me, none. I do zero. Of course, I do zero. Zero because zero strategy sessions. I don't do any
strategy sessions and that is how you scale and grow the business. -Yeah that's kind of that's
exactly where I was going. It's like how do you scale your business. Well, if you get more leads
you'll get more strategy sessions but there's there's a limit. -There's a limit to your time
right. -But if you can then replicate that like you've described with turning your students
into coaches that there's no limit to how much you can scale. -Correct. -That's really cool.
-Yeah. -So, we are continuing to build more and more videos for a channel and you mentioned your goal
January, February, a million subscribers. That's what we're aiming for on the Noelle
Randall. -So subscribe to this channel. -Absolutely. So, that's gonna keep that's going to
keep this growing and it's not going to like take away from your life, your lifestyle, your
time. -Yeah and what I love about it too of course I have more time I'm also able to now create a
platform for others, you know. Now we get to bring successful students onto my YouTube channel and it
just grows and grows, it's amazing. -Yeah, I just on that note, I never looked at it this way but I
and I've been hiring people in the Philippines for 12 and a half years and I've got a lot of great
videographers that I work with and I didn't like nine years after hiring people in the Philippines
was the first time I went over there and I met my team. At the time, it was a team of ten wow and we
met at this fancy buffet restaurant. I remember we had this private room reserved and they started
one by one coming in and I met them and I remember if I was on this side five on this side and they
were looking at me with all this admiration and appreciation just like and it like hit me like,
I provide the livelihoods for these 10 families. -Yes. -And so the impact and influence it's
like on one hand I look at growing and scaling my business as like it's a fun goal. -Yeah, I'm going
to make more money and more income. But like the impact, the influence, I love it. That's like
that's the real fulfillment. -Yeah. -that's where like I the emotion and what really drives me. Once
I felt that I like you know I'm approaching 30 people I have in the Philippines right now and I'm
like I would love to have a hundred. -Yes. -100 people in the Philippines and in there I'm
not even thinking about revenue numbers or stuff like that I'm thinking about these are people that
show so much appreciation to me for the employment and the you know the experience
they get to have a working from home and having a better lifestyle. -Yeah. -So. -Anyway, just it really
is win-win it's bringing value to so many people. You're given great information so your audience is
getting a great value of a great company. So, your employees, your contractors, have a great getting
value from you. So it really does fill you up and it really is more of a passion project than
people realize. Growing your business really does benefit so many people not just you. -So, I love
entrepreneurship. I think that it's noble and scaling it and growing it. We learn a lot along
the way we grow and we get to serve. So, this is the best way to do it. -Yes, it is. -If you found
value in this episode, I've got a surprise for you because Noelle and I just filmed an entire course.
So, we talk about where she started with Facebook ads and how we transition that to YouTube leads
and we explain how YouTube was so much more valuable. How she was able to get those onto
her email list and nurture those that led to her strategy session. What those strategy sessions look
like and how she converted those leads into customers. We even talk about the price points
of our services and how she's able to scale her business. So, this course is called YouTube Sales
Mastery and if you go to youtubesalesmastery.com and you use the code YouTube that'll actually give
you half price on this course, yutubesalesmastery.com. We'll see you there.