Stephen Houraghan here of BrandMasterAcademy.com and in this video I want to
talk to you about your target market specifically what's the difference
between your target audience and your target groups.
now go ahead and grab yourself any kind of branding or marketing glossary and you're
gonna see a lot of terms that seem that they're the same thing or they're a variation
of each other or they overlap and when it comes to your audience that is one of
the key areas that this happens you've got your target market your target
audience your buyer persona your audience persona and your market
segments to name just a few so it's quite easy to get confused as to what is
what what crosses over where they're used interchangeably and in this video I
want to talk specifically about your target audience and your target groups
your target audience is the largest group of people that are most likely to
want or need the products or services that your brand has to offer now as I
said this is a large group of people and although they are the most likely broad
group to want or need your services chances are that if you put a message
directly to these people that it's not gonna resonate with them as much as a
more targeted message would because there are a lot of diverse groups of
people within this larger group that we're gonna be able to target a lot more
specifically so it's the starting point for the brand in terms of who the brand
is targeting and the wider target audience but this broad target audience
then allows us to go a lot more segmented and a lot more specific in
terms of defining specific groups within that larger group and that's where your
target groups come in you target groups therefore are more specified groups
within your larger target audience it allows you to drill deeper into who your
larger group is in terms of the individual personalities the individual
behaviors and pain points and very specific circumstances of different
segments and different groups within your overarching group so if you were to
place a message into the market trying to target your overarching target
audience then chances are that message won't land and won't resonate with a
large portion of that larger audience if
however you define specific communication to target your individual
target groups and your audience personas then those messages are going to be a
lot more specific to those individual people and they're gonna resonate and
they're gonna feel a lot more understood so that is the benefit of having target
groups within your larger target audience is that you can segment them
down and talk to them and build a communication strategy around speaking
directly to those people whereas communication to the larger group
wouldn't be as specified wouldn't resonate with them as much and wouldn't
connect as much on a human level so that's the difference between your
larger target audience and your target groups your larger target audience is
everybody that your brand might target everybody that would want or need what
your brand has to offer but they're not specified that's where your target
groups come come in in terms of specifying that larger audience into
individual segments individual buyer personas so that you can target them and
speak to those people more specifically through your communication strategy what
about you what's your experience when it comes to defining target audiences
target groups have you used this method before in terms of segmenting and
separating your larger target audience from your more specified target groups
what's your go-to strategy what are your go-to techniques in terms of
separating those groups and is this something that you have a challenge with
let me know in the comments below if you enjoyed this video if you liked it if
you got a new perspective on target audience versus target groups
and it's a lot more clear to you now please let me know in the comments below
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