Video content for remote sales and marketing - lessons from 2020.
Why does video content matter now? When we get out of lockdown things won't revert
back completely. Meanwhile according to gov.uk "sales activities should be conducted remotely"
but "any closed premises can open for the purposes of making a film television program audio program
or audio-visual advertisement" Before Covid businesses were already using video and animation
for internal communications to raise investment secure partners attract customers and talent. But
recently transacting and communicating remotely became the norm. Every generation is now streaming
video plus watching and even being a 'talking head'. So how do we stand out when everyone is distanced
bombarded with media and even "Zoom-fatigued" ? According to successful entrepreneur Mike Lawton
a punchy professional mix of video and animation can get over key messages quickly and effectively.
In the last nine months we have all seen events cancelled or go online. Examples
online events range from individual exhibitor web pages with messaging, video calling, embedded
video and document downloads to virtual stands which include all that functionality built-in
and navigable in 3D. Our clients attended these online events; JCK virtual , The Things Virtual
Conference and Digital African Utility Week. They used our content for them in the following ways;
Opsydia commissioned us to produce a live-action film for their product
"to demonstrate the system to potential customers who aren't able to physically visit".
This was foresighted as they were able to use the content and video sales calls after
lockdown and online during JCK Virtual. Lacuna Space hired us to create an animated explainer
video to presented The Things Conference 2020 a conference packed with high quality presentations.
Since lockdown the animations are also used in virtual conferences webinars and on their Youtube
channel because it "explains best what we do". As physical events moved online Lucy Electric
required us to produce an animated explainer video that could be used on their exhibition at Digital
African Utility Week. It also launched internally on social media and on their website. Summary -
key findings and top tips: With these technologies you can reach across borders at low to no cost of
attendance. Visitors browsing a virtual stand may be invisible - so use attractive content to prompt
dialogue. Hosting - videos are often embedded on event pages via Youtube or Vimeo - which enables
wider sharing. ROI - effective video can deliver a great return because it can be used for physical
and virtual events and repurposed for other online channels too. Tips: Welcome visitors to a virtual
exhibition stand with a short bio or intro video to your business or activity. Tech is easier
to show than tell so use animation to explain concepts or live action to demonstrate product.
Quality is key to standing out so make your content attractive and clear.
Brevity - be concise to cater for even shorter online attention spans. Engagement -
"hook" viewers interest early on and maintain it to avoid abandonment (this requires planning).
Security to protect intellectual property leave out sensitive data from public videos and reserve
it for private video calls instead. Affordability - divert any spend saved on travel and or events
to content that can be reused multiple times. Finally, remember that now anyone
with a computer and internet connection can use video to show their product with "screen sharing".
Thank you, for more information on the examples shown please visit soundmotive.tv/work