In today's video, we are going to talk about how, to build a, social media plan
for 2018
now i know it already a couple of days into february
But i am guessing that some of you haven't created a plan
For the year yet sometimes i think that we think?
We have a plan but it's always a bit vague and if we have to write it down
And make it measurable and turn it into daily tasks
We might not actually be able to do it so before i start planning anything i want to know
Which channels i am going to be investing, my time and effort into this year specifically 411 lights, media this
Year, we are doubling down on youtube and also instagram it doesn't mean that we're not going to be on facebook or linkedin
Or twitter or any of those other places for my efforts and my original
Content is going to be on youtube and instagram and pretty much every other platform either has an entirely different
Strategy attached to it or it's going to have some sort of
Repurposed content out of these pillar pieces of content i create for you on here so sit down have it think about
where you
want to invest your time and
Effort and look for some of you that might mean that you invest even more heavily into a platform that performed, well for you
Last year and for some of you
Similar to what i'm doing it might mean that you dabble in new
Platforms because you, want to put your stamp on that platform you, want to create content for that platform you
Want to have a footprint there once you know, which platforms you, want to invest in you, want to think about
The, goals that you have for those platforms or for your business in particular so what i mean by that is generally i see?
Three major, goals with
Any kind of social and content production, and those goals are brand awareness so getting
Your name out there so that people know, who you are
Authority, building so establishing yourself as the leader and the go-to in that space and then there's sales off the back of that
Every single business is going to have different goals so once you know
The platforms that you wish to invest in and the goals you, going after
That's going to help, you inform you of the content you're, going to create for those channels you can't just expect
your
social
Media to be social without creating opportunity for discussion and interaction with your potential customers
So, we usually, do that by creating content whether that's entertaining or whether that's educational or whether that's simply inspiring
we create content to create
Conversations so now that you know the content that you want to create you have to think about how
You're, going to measure those efforts for some businesses that's very strict
There's lots of numbers there's lots of funnels there's lots of triggers there's a really, highly, complex back into, whatever they
Do and for some it's more relaxed it's a retrospective
Look, on the 12 weeks the six months the 12 months and where your sales came from how
Your numbers may have grown, and by numbers i simply mean how's your email, is grown has your social following grown
Has the amount of engagement that you've got grown, and for some people they will tell you that their vanity metrics but they're
Not if you started out not being able to create conversation with
Your customers and now every time you post content you're having meaningful discussion with those customers
They are meaningful metrics they are meaningful numbers for you especially if you know
how to convert them into a sale if you are measuring for the sake of
Having a number there that's a bit more when it's vanity, when it doesn't mean anything when you can't attribute
Meaning to the number that's when it's vanity, and that's when those numbers are arbitrary so figure out
What you're going to measure and how. You're going to measure it and stick to that once you know
The platforms that you're, going to put your effort into you need to think about frequency and
Distribution and all of those little things that take planning and once you do them they're, awesome but, they really do require
organisation and
Participation on your part so understanding how, often you're, going to post to that platform
How the content is going to differ each time how
Much you, want to be promotional versus value driven knowing, this will help you know
Where to in your efforts once you've created pillow content for those platforms you, also need to think about how
You're!
Going to redistribute it to your other platforms whether that's your website so you'll blog or your vlog
Other smaller channels, where you might cut
Up that content and put out micro content
something else that i'd like you to think about for your social media plan is how much time you will invest in
Engaging and being social on the platform it is called social media for a reason and
for some of us
We have to manufacture that conversation to begin with as i said before but for some of us
We may, use social media as customer service and if you are an e-commerce
On of customers you might find that they come to social media to complain
unfortunately but they, do
To, ask
Questions that perhaps are answered elsewhere but, oftentimes people can
Use social media in a way that actually drains our time and while you want to service every customer i do
Recommend that if you find that you're getting a lot of complaints if you find that you are
Answering a lot of the same questions
Come up with a
System to be able to respond to those in a way that doesn't eat into your time
Social, media can, can be unforgiving this way and i really
Want to encourage you to have systems in the backend that you can put in place
To, mitigate those problems and to, also win some of your, own time back something else that i highly suggest having your social media
Marketing plan especially for b2b companies is to have a list of prospects or?
Other companies that you, want to engage with that you want to do business with know
Who, they are search them out and allocate time to them within your social media plan
Whether that's one business a month a week a day whatever that is for you?
However much your time allows
you
To invest in that i highly
Suggest putting that in the plan so it actually gets done really outside of this all that's left is the content creation
And the actual execution of the plan it doesn't matter if you're planning for 12 weeks or?
12 months you need things set out in order to be able to make sure that you hit those goals and those
targets that you're after one little
Bonus tip that i would like to say about social media plans is make room and plan in time for
Experimental content and what i mean by that is if you only blog?
try, a video if you only use
stock imagery
try
putting in a photo of the team
Take time to experiment and test and measure what works when
You, make, these small iterations sometimes it can
Make, the world of difference and you never know if something else is going to work for you
Unless you try it but you, also need to factor that time in especially if it's something that's a little bit more time-consuming
Like creating a video you need to factor in the editing factor in whether or not you're going to transcribe it or?
Caption it where you're going to host it whether that's going to be on youtube or vimeo or something like
That so i would like to know in the comments below
If this was helpful for you in shaping your social media plan if it was make sure you hit the subscribe
Button in the corner and i will see you in the next video