>>> IT IS TIME FOR MONEY, POWER, POLITICS.
POLITICS. IN A FEW HOURS FACEBOOK CEO MARK
ZUCKERBERG WILL SHARE HIS
THOUGHTS ON FREE SPEECH AGAINST
THE BACKDROP OF RENEWED CALLS
FOR STRICTER REGULATIONS FOR THE
SOCIAL MEDIA COMPANY.
SECTION 230, REMEMBER THIS, IT
IS KNOWN AS THE MOST IMPORTANT
LAW IN TECH.
IT PROTECTS COMPANIES LIKE
FACEBOOK AND TWITTER FROM BEING
HELD RESPONSIBLE FOR THE CONTENT
USERS PUBLISH ON THEIR SITE.
CRITICS ARE CALLING FOR A CHANGE
TO THAT FEDERAL LAW.
I SAT DOWN WITH SALESFORCE CEO
MARK BEN KNEEOFF TO TALK ABOUT
HIS NEW BOOK AROUND CAPITALISM
AND HOW IT NEEDS TO CHANGE AND
HE TALKED EXTENSIVELY ABOUT
FACEBOOK WHO HE SEES AS THE NEW
CIGARETTES AND CALLED OUT THEIR
CEO MARK ZUCKERBERG SAYING IT IS
TIME FOR HIM TO DO THE RIGHT
THING AND TIME FOR LAWMAKERS TO
FINALLY REALIZE THESE AREN’T
SOCIAL MEDIA PLATFORMS THEY’RE
PUBLISHERS, GET WITH THE
PROGRAM.
PROGRAM. >> I AM THE OWNER ALSO OF "TIME"
MAGAZINE AND WE’RE A PUBLISHER
AND RESPONSIBLE FOR THE CONTENT
ON OUR PLATFORM.
THAT’S HOW WE’VE BECOME A
TRUSTED PLATFORM OF NEWS.
FACEBOOK IS ALSO A PUBLISHER AND
NEED TO BE HELD RESPONSIBLE FOR
WHAT’S ON THEIR PLATFORM AND
RIGHT NOW, SECTION 230 OF THE
LAW BASICALLY INDEMNIFIES THEM.
THAT NEEDS TO BE ABOLISHED.
>> WHAT DOES THAT MEAN?
>> THEY NEED TO BE HELD
ACCOUNTABLE FOR WHAT’S ON THEIR
PLATFORM, JUST AS "TIME"
MAGAZINE OR MSNBC OR ABC, CBS,
NBC, ARE HELD RESPONSIBLE FOR
WHAT IS ON THEIR PLATFORM.
>> SO DO YOU THINK MARK
ZUCKERBERG IS LYING WHEN HE SAYS
WE’RE NOT A PUBLISHER, WE’RE
JUST A PLATFORM?
IT’S NOT JUST FACEBOOK.
IT’S GOOGLE, IT’S AMAZON, IT’S
TWITTER.
TWITTER. >> WELL, THIS IS OUR NEW REALITY
WHERE MEDIA HAS CHANGED.
MEDIA HAS BECOME DIGITAL.
MEDIA HAS BECOME SOCIAL.
MEDIA IS IN OUR POCKET AND ON
OUR PHONES.
OUR PHONES. WE NEED THE LAWS AND STANDARDS
AND PRACTICES PROTECTED BY THOSE
LAWS TO SUPPORT WHAT HAS
HAPPENED WITH THE TECHNOLOGY
INDUSTRY.
INDUSTRY. TODAY THOSE LAWS ACTUALLY ABIDE
FOR YOU HERE AT MSNBC, BUT NOT
FOR THOSE SOCIAL MEDIA
COMPANIES.
COMPANIES. THAT NEEDS TO CHANGE.
WE HAVE TO TAKE RESPONSIBILITY
FOR ALL OF OUR BUSINESSES.
COMPANIES CANNOT WASH THEIR
HANDS OF WHAT CUSTOMERS DO WITH
THEIR PRODUCTS.
THEIR PRODUCTS. THERE HAS TO BE AN ETHICAL
COMPONENT AND YOU HAVE TO TAKE
SOME LEVEL OF RESPONSIBILITY FOR
WHAT IS HAPPENING WITH YOUR
PRODUCT.
PRODUCT. THAT SAID, PART OF MY BUSINESS
AND THAT IS A PART OF THEIR
BUSINESS AS WELL.
THE PROBLEM IS SECTION 230 WHICH
INDEMNIFIES THE SOCIAL MEDIA
PLATFORMS WHAT NEEDS TO GET
ABOLISHED.
ABOLISHED. >> IS MARK ZUCKERBERG THE ISSUE
OR THE LAW THE ISSUE?
THE LAW IS THE ISSUE.
BUSINESSES NEED TO TAKE
RESPONSIBILITY FOR THEIR
ACTIONS.
ACTIONS. JUST LIKE WE DO AS INDIVIDUALSP.
WE ALL HAVE TO BE LAW ABIDING
CITIZENS AND OUR COMPANIES NEED
TO BE THAT WAY AS WELL.
SO TODAY WE HAVE TO CHANGE THESE
LAWS.
LAWS. THEY’VE CREATED AN ENVIRONMENT
THAT’S BECOME UNTENABLE.
LOOK, FACEBOOK IS THE NEW
CIGARETTES.
CIGARETTES. I SAID THAT BEFORE.
IT’S ADDICTIVE.
IT’S ADDICTIVE. IT’S NOT GOOD FOR YOU.
THEY’RE AFTER YOUR KIDS.
THAT’S REALLY WHY YOU WANT TO
ABOLISH SECTION 230 BECAUSE IT’S
GOING TO PROTECT OUR CHILDREN.
>> THESE COMPANIES HAVE SAID WE
CAN’T POSSIBLY HANDLE ALL OF
THAT CONTENT, WE CAN’T REGULATE
ALL OF OUR CONTENT IN THE WAY
THAT A MEDIA COMPANY LIKE NBC OR
"TIME" MAGAZINE CAN.
DO YOU BUY THAT?
>> THAT’S NOT TRUE.
AND THE REASON WHY IS, LOOK AT
THE POWER OF ARTIFICIAL
INTELLIGENCE.
INTELLIGENCE. LOOK AT THE POWER OF TECHNOLOGY
TO DO SO MANY AMAZING THINGS.
WE KNOW WHAT A. "I" CAN DO AND
WE KNOW THAT A.I., FOR EXAMPLE,
CAN RAPIDLY IN REAL-TIME PROVIDE
THIS PROTECTION ON THESE
PLATFORMS.
PLATFORMS. THERE’S MANY COMPANIES THAT ARE
DOING THE RIGHT THING.
I’M SURE THERE’S ALSO COMPANIES
WHO AREN’T.
WHO AREN’T. YOU CAN’T -- I’M TO THE DG TOKNO
SAY ALL COMPANIES HAVE MADE THE
TRANSFORMATION.
TRANSFORMATION. THE REASON I WROTE THIS BOOK
"TRAIL BLAZER" I’M TRYING TO
SHOW THE BLUEPRINT OF HOW TO DO
IT.
IT. WE’VE BEEN DOING IT.
WE BUILT THIS INTO OUR BUSINESS
MODEL AT SALESFORCE.
I’M TRYING TO SHOW HOW BUSINESS
IS THE GREATEST PLATFORM FOR
CHANGE, HOW WE CAN CREATE
BUSINESSES THAT HAVE A POSITIVE
SOCIAL IMPACT.
SOCIAL IMPACT. LOOK, IT’S NEVER GOING TO BE
PERFECT.
PERFECT. NOTHING IS PERFECT.
BUT YOU CAN DECIDE WHAT YOU’RE
DOING WITH YOUR PLATFORM.
LOOK, YOU HAVE A PLATFORM RIGHT
HERE AT MSNBC.
YOU HAVE YOUR CAPABILITIES, I
HAVE A PLATFORM AS WELL.
BOTH INDIVIDUALLY AND FROM A
ORGANIZATIONAL STANDPOINT.
ORGANIZATIONAL STANDPOINT. MANY PEOPLE HAVE THIS AND THAT’S
WHY I WROTE THE BOOK.
WHETHER YOU’RE AN INTERN OR A
REPORTER OR A CEO, YOU CAN
UNDERSTAND HOW YOU CAN USE
BUSINESS AS THE GREATEST
PLATFORM FOR CHANGE.
>> SECTION 230, SOMETHING MARK
ZUCKERBERG DOES NOT WANT TO GO
AWAY.
AWAY. ALL OF THOSE COMPANIES,
FACEBOOK, AMAZON, TWITTER, SPEND
A WHOLE LOT OF TIME, MONEY AND
EFFORT LOBBYING TO PROTECT THEIR
STATUS.
STATUS. BUT AS MARK BENIOFF POINTS OUT
THEY’RE NOT JUST PLATFORMS BUT
PUBLISHERS.
PUBLISHERS. FACEBOOK MAKES $110 MILLION A