- As a marketer, as a business owner, as a entrepreneur,
you probably don't have too much time to write content.
So, how do you continue to keep getting more traffic
from Google without writing content?
Hi, everyone, I'm Neil Patel,
and today, I'm going to teach you
how to rank high on Google without writing content.
(upbeat music)
Before we get started,
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The first tip I have for you is create a podcast.
If you haven't already checked it out,
check out my podcast Marketing School.
It's a daily five-minute episode that just breaks down
our latest, greatest marketing technique
that helps you get more traffic.
But here's what people don't really know.
Google now indexes podcast content.
You can actually get your podcast, the audio,
indexed in Google, and that can continually
drive you more traffic.
And they do this automatically.
They transcribe your podcast.
They make it searchable in the Google Podcasts apps
and, that way, when people are searching for stuff
that you cover in your podcast, you can get traffic for.
Now, here's the thing, you may be thinking,
oh, podcasting takes a long time.
Not really, you can just riff beside your phone
and talk into your iPhone.
To give you an idea for our podcast Marketing School,
my co-host and I were to able to record
a whole month's of content and we do it on a daily basis.
So, that means our podcast is every single day
where we're able to record a whole month's of content
in roughly four to five hours, that's it.
And we can do that in one or two sit-downs.
In other words, we'll sit down one day,
we'll record two hours' worth.
We may come back a few weeks later,
sit down for another two hours,
and record another two weeks' worth.
Now that you've created a podcast,
even though Google's going to transcribe
and is going to rank your podcast,
you may find that it won't rank you as high as you want.
So, Google has a set of guidelines
and, as long as you follow the URL
that's on the screen here,
you can see it right down there, go to that page,
it'll break down Google's guidelines for making sure
that your podcast is indexable
and you're getting the most searched traffic
from Google indexing and ranking your podcast.
The next thing I want you to do is double down on videos.
If you're already creating videos, great, good for you.
If you're not, then start busting out your phone
and just creating video-based content.
You can even do this with your laptop.
Video is so powerful.
Videos appear in 16% of all SERPs in the United States.
That's according to Rank Ranger.
That shows you that, hey,
creating text-based content isn't everything.
If you want to rank on Google, videos is another way.
You got podcasting now, you got videos.
Those are great ways and, according to Moz,
that number's actually 21%.
So, whether you want to follow Rank Ranger or Moz,
either way, the number is substantial.
A lot of the results that are ranking
on Google now are video-based.
For that reason, you should consider
creating video-based content.
What we've found is, when we look at video-based content,
the ones that do the best tend to be videos
that are at least five minutes in length.
Videos that are one or two minutes, that are super short,
we don't really see them ranking Google,
so you should consider avoid creating too short content.
Now, that doesn't mean you need to create
an hour worth of video content, you know,
quick five, six, seven-minute videos is long enough.
The next tip I have for you is get guest bloggers.
One of my last startups, Kissmetrics,
we grew it to over a million visitors a month.
Now, eventually, I ended up buying back the Kissmetrics site
and I merged it into neilpatel.com, which is another story.
But we got to a million visitors a month
and we did that without writing our own content.
You're probably wondering, how is this possible, Neil?
Well, we reached out to all
the other bloggers in our space and said,
"Hey, would you like to publish content on our site?"
Sometimes, you have to pay them money to do so.
Sometimes, they'll do it for free.
But, once you build up enough of an audience
and enough people are posting,
you'll get everyone to start posting for free.
In other words, you'll get a ton of guest writers,
you won't have to pay a dime.
And, during our peak,
we were getting seven to 10 new articles per week,
consistently, that was over a year stretch.
So, if you don't want to write content,
doesn't mean other people can't write content for you.
Remember, when those articles rank,
they're ranking because they're on your site,
and that means you get the traffic, not anyone else.
The next tip I have for you is optimize your old content.
Use Search Console, look at your articles
that rank on page two or three, and improve their CTR.
In other words, if you can put the keywords
that people are searching for within the title tag,
within the meta description, you're going to get higher clicks
which is going to get you more traffic
and eventually boost your rankings.
You can also use tools like Ubersuggest
for the keywords that you rank on page one for.
Take those keywords, put into Ubersuggest.
It'll give you all the long-tail variations
of those keywords.
Integrate those keywords within your copy.
You don't have to rewrite it,
you can just integrate those keywords,
at least the ones that are super relevant
and won't take much work.
You probably won't be able to integrate all of them
because you're not rewriting or writing a ton more content.
In other words, you're just adding a few keywords,
the ones that are super relevant that you haven't included,
and what you'll find is, if you rank for the head term,
you'll naturally and easily rank
for the long-tail term as well.
Next tip, create tools.
You're probably wondering,
"Hey, Neil, you have this tool called Ubersuggest,
"it gets you a lot of traffic,
"but we can't afford to do that."
Well, there's a site called CodeCanyon,
and CodeCanyon makes it where you can buy scripts
and other easy-to-use tools.
Pop them on your site.
It doesn't take more than a few minutes.
Whether it's calculators.
My first SEO analyzer that I popped up on my site,
I ended up getting it from CodeCanyon back in the day.
And when you do that,
you'll find that those pages will naturally be popular.
If I look at my site on neilpatel.com,
what do you think the most popular pages are?
They're all tool-related,
whether it's the SEO analyzer,
whether it's the backlinks tool,
whether it's the A/B testing tool, or even Ubersuggest.
Tools are super powerful.
So that's it, if you follow all of those tips,
you should be able to get higher rankings
without creating more content.
And of all the strategies that I mentioned,
my favorite one is the tools
because the tools continually produce backlinks
which helps all the other pages
on your site boost their rankings.
If you need help boosting your rankings
without creating content,
check out my ad agency Neil Patel Digital.
If you enjoyed this video, like it,
share it, tell other people about it.
Make sure you subscribe to the channel
and leave a comment if you have a question
and I'll do my best to answer and help you out.