hey what's up guys in today's video I'm
excited to do another reaction this time
to Starla Moore and her video 2023 Etsy
trends that are guaranteed to sell and
she says she covers both products and
Trends and hey who doesn't need to know
this information we're all out here
trying to make a sale or two on our Etsy
shop so I can't wait to see what we
learn I will of course link to the
original video and her channel so make
sure you show her some love if you enjoy
the content in the description let's get
to it
foreign
guys I'm excited to see this video by
the way I have not watched it and uh I'm
not really familiar with all the print
on demand YouTubers out there but hey if
they've got good content it definitely
helps them when you hit subscribe just
as like a morale boost to see that
number keep going up so I'm sure she's
probably got great content this video
has a ton of views and it was only
released a couple weeks ago so let's see
what um what's going on here hey we are
going to be skiing the slopes of etsy's
historical Trend data so you can start
stocking your shop with the hottest
items for 2023.
by the way historical Trend data I love
that so it's not just a forward
projection based on what I think it's
like hey we're gonna look at what
actually worked in the past or at least
that's what it sounds like so I already
love that like using data to your
advantage
for those who are new here my name is
Starla Moore founder of the handmade elf
Academy for Etsy Sellers and
managerank.com etsy's most popular SEO
tool and one of my jobs at e-rank is to
analyze current trends as well as
forecast the items that we expect to see
trending over the coming months that's
definitely helps to work for a company
like e-rank by the way so this probably
will be good good information remember
when it comes to generating momentum on
Etsy with new listings it can take Etsy
60 to even 90 days to collect enough
data about your new listing to assign it
a listing quality score which means that
if you want to ski up the slope for say
Valentine's Day Shoppers you're going to
need to start planning these new
products right now before we dive into
it that's a great Point as well guys and
it's not unique just to Etsy um
it's just like imagine like if you're
launching a new website for Google to
trust your website and start sending
organic traffic I always say give it a
year you know what I mean that's a good
time Horizon in my mind as a pretty
experienced web developer before you
start deciding whether or not to keep
continuing or to give up or whatever and
it's like yeah you may not need a year
on Etsy or Amazon but you definitely do
need a little bit of time for their
algorithm to figure out whether or not
you know number one a what what keywords
are associated with this listing Etc so
great point right off the bat to our
list of 2023 Trends I want to take a
moment to give a quick shout out to this
week's featured shop thanks so much for
your love and support if you'd like to
submit for your own Shout Out Tag
handmade Alphas in a photo or kicking
off our list of Trends let's start with
the bunny slopes when you first learn to
ski you start on the little teeny baby
Hills so the following Trends are the
ones that may not have huge sudden
spikes but they will likely be
consistently selling over the next few
months first we have by the way those
are my favorite types of Trends uh ones
that aren't just associated with one
period of time throughout the year uh
but the type that make you sales
throughout the year so more evergreeny I
that's my preference and I'm happy if I
make like two sales a year with some
designs especially that's kind of my
Approach on Amazon merch but I know
we're talking Etsy here I'm gonna stop
interrupting have embroidery which can
be applied to a number of different
products including print-on-demand
Services looking at the e-rank trend
graph we can see that last year
embroidery was especially popular around
the holiday season but it maintained a
nice consistent search pattern in the
months that followed in fact embroidery
was actually one of the top 100 most
Search terms on Etsy last month this is
a good indicator that embroidery will
maintain popularity in 2023 as well one
of my favorite things about embroidery
as somebody who sold a ton of
embroidered products
and if you're subscribed to my channel
you've heard me say this before is that
oftentimes the designs have to be pretty
simple
because embroidery isn't the same as
like t-shirt printers where they can
print detail uh embroidery you know the
lines can't be too thin you know what I
mean otherwise when a person that has to
digitize the design before it can be
sent to the embroidery machine
um they'll send it back to you and be
like hey you need to like make this
alteration or a lot of times they'll say
hey we can do it do you approve click
approve and then you're good to go so
next we have digital planners which had
decent spikes in both January and July
of last year this means that for all of
you Etsy digital sellers out there you
won't want to wait to get your digital
planners listed as we near the New Year
people will begin feeling motivated to
get organized so things like digital
monthly planners digital Fitness and
Wellness planners digital Finance
planners and digital house cleaning
planners may also be of interest as well
when it comes I've never used a digital
planner so
it's just weird to me that even planners
are being moved to the internet to
digital because isn't that like the you
know little notebook that you carry
around and you write in
um I don't know if you guys use digital
planners let me know what kind of
digital planner you use I I guess the
closest thing I have to that is my
Google Calendar where I literally set
reminders for everything and just like
spam myself with reminders so that I
make sure I get stuff done
giftable products the term keychain is
always
search on Etsy with a consistent
trending search pattern that seems to
maintain High interest throughout the
year personally I believe keychains are
an optimal gift for anniversaries
birthdays and special events that aren't
necessarily seasonally specific so
consider catering keychains to some of
these occasions in order to stay within
the range of high demand just like
birthdays and anniversaries seasonality
doesn't have much effect on the wedding
industry with people getting married in
nearly every season because of this
there are lots of wedding themed
products that can be safe bets
throughout the year but doesn't like
wedding and like wedding Bachelor
Bachelorette aren't those like kind of
the primary things you think about when
you think of like what niches are going
to do well on Etsy I don't know for me
it's like those are the niches that you
if you could pick like one Niche to
dominate it would be wedding and
everything related like Fringe related
to to getting married at least in my
mind
in particular groomsmen gifts and
bridesmaid gifts have remained in etsy's
top searched items for several months
now so think about products that you
already create is there any way that you
could bundle products into gift sets for
these occasions the cool thing about
gifts like these is that they don't
necessarily even need to be wedding
themed as long as they are memorable and
giftable another consistent and by the
way another perfect thing to do if you
have the means to to elaborate on what
she was saying is uh offer
personalization you know what I mean
like if you have the ability to offer
that personalization
maybe even do it as an upsell like if
you have an existing listing that's
already ranked like she was mentioning
uh Starla was mentioning like you can
still frame it or attempt to get it
ranked really on the keywords related to
you know groomsmen gifts bridesmaids
gifts and offering that personalization
is like a little extra nice touch that
I'm sure they're probably thinking when
they do give the gifts and uh whatever
whatever it would take for it to be
worth your time
you can price that on you can create
like a second listing on Etsy and you
can um include a link to that listing in
the description and say hey do you want
personalization click here and add this
to cart and what what you would link
them to could just be like nothing
really it's just like a five dollar
listing that just says like
personalization you know I don't know if
you guys have ever seen Etsy shops that
do something like that but it's
definitely just one way you could enable
it or you could just enable it on the
existing listing and hope that it
doesn't
um confuse customers the search pattern
that caught me by surprise was for car
accessories which has a slight Spike
during the summer but remains relatively
consistent throughout the year and the
cool thing about car accessories is that
they can cover a variety of different
items from car caddies to air fresheners
there are a lot of ways that you can
take advantage of this trend next let's
dive into trends that are a little more
I was just going to say car accessories
on Etsy
um I don't know like I haven't really
gone to I wouldn't think to go to Etsy
for stuff like that but I think that's a
lot to do with like etsy's growth over
recent years is that they really kind of
have opened the door is to all these
different things being sold on Etsy
which brings me back to the first
product I ever sold on Etsy which wasn't
print on demand it was something that
like I had stocked in the basement and I
would like manually fulfill when it sold
and I listed it for sale on my um
website that I built like 10 years ago
in college and they banned my Etsy
account for no reason they just said
like
I don't know I don't know they just made
up a reason basically and like my first
ever Etsy account that's how it ended
basically it was just like no this isn't
handmade I'm like no but it is handmade
it's like nobody then it's like no reply
at Etsy sorry you want to tell us that
it is handmade but you know these are
the trends that see large spikes once or
twice a year especially around the
holidays but that still see high
searches throughout the rest of the year
as well first we have coffee and I don't
just mean coffee beans searches for
coffee tend to remain consistent after
the holidays pass which is a great theme
for those who sell scented items decor
and more coffee scented soaps coffee
facial scrubs and coffee bar Decor are
just a few ways that you can think
outside of the box when writing this
trend wave in the New Year next we have
engagement gifts which remain popular
just like groomsmen gifts and bridesmaid
gifts but you can get really creative
with this term which is why I wanted to
mention it newly engaged couples are
often beginning their lives buying their
first homes and starting families items
like home decor bedroom decor and couple
spa sets are just a few unique ways that
you can really good advice there you
know I mean it's not just the newly
married t-shirt uh it's it's more than
that you know what I mean it's it's hey
like we're engaged we might be moving in
we might be doing other things that
engaged people do uh like what can you
Market to them and by the way this is
where if you're ever like wondering what
other print-on-demand products should I
be listing for sale other than the
obvious ones t-shirts whatever
perhaps you know maybe it's mugs maybe
it's his and her mugs and it's a set
maybe it's the other like home decor
stuff that I'm sure she's going to
continue to talk about in a second after
I unpause but like marketing it the
right way like including the right
keywords so that it gets ranked when
people type in like home decor for newly
engaged you know what I mean it might be
a throw pillow or something
cater current products for this
in-demand Niche our last hilly slope is
a trend that always tops etsy's most
searched items which is personalized
gifts custom names Monograms birthstones
and photos are all products that could
qualify for this trend in fact I
recommend making the most wait go back
look at the spike in November December
for personalized
take note of that guys I mean if you're
not doing personalization right now uh
you're missing out buy for this trend in
fact I recommend making the most of
General trends like these by stacking
them with other trending items for
example you could double up on Trends by
making personalized engagement gifts
just something to think about now let's
discuss our movers and shakers these are
the trends that remain consistent for
the most part but search patterns change
a bit month by month these products are
always in demand but we'll see sudden
spikes at random points throughout the
year for our 3D printers and resin
artists keycaps have remained in high
demand with notable winter and spring
spikes it's important to note that sales
for tcaps tend to line up with high
volume release periods for AAA games so
be sure to keep your PC gamers in mind
when planning your keycap themes and
colors over the last year much I had to
look up what keycaps are and I'm a I'm a
gamer I mean that's how I got my start
when I was like 13 years old so it's
funny that I didn't think about that you
know what I've used I've used like the
little rings that go underneath the Caps
that soften the blow because otherwise
mechanical keyboards get super loud
shrooms have been on the rise as the
cottage core Prime takes over major
retailers so whether you're making
magical fairy garden mushrooms or
colorful 90s style psychedelic mushroom
designs this is a great Trend that can
be applied to a number of different
accessories Decor products clothing art
and more speaking of cottage core
designs by the way vexels vexels has a
ton of cottage core all right I'm just
saying specifically I know vexels has
just a massive uh library of them so if
you guys haven't used vexels before I
can drop a link in the description so
you can check it out novart one of the
most searched items on Etsy is wall art
with year-long consistent searches and
large spikes in the winter and late
summer so while the term wall art is
quite subjective you can get creative
with this term by incorporating some of
the other trends that we've discussed
today as well such as coffee wall art or
mushroom wall art the last two Trends
are great point a in this case it's not
even about the product as much as it is
just hey they're trending keywords and
sometimes you just take two sets of
trending keywords combine them and see
if magic happens right it's it's not a
bad point at all it's pretty smart the
big enchiladas these are what we call
the black diamonds in ski terms because
the climb is steep in both of these
Trends searches exploded out of nowhere
in the fall of last year and have
remained relatively consistent since
then the first is for the term do it
yourself which is great for sellers who
create gift boxes and kits as people are
spending more time at home the desire to
learn new crafts and skills has
skyrocketed which means that products
like sewing needle felting Perler Beads
crochet and knitting patterns and more
can be combined into kits and gift sets
for both it's almost like Etsy getting
back to its roots I'm just going to
mention creative Fabrica I feel like has
a big DIY like community on it as well
uh you know I think of it as like a
print-on-demand seller but they have a
whole other side that like I don't
really use but you could almost like
data mine that in Creative Fabrica for
potentially ideas that would be popular
uh on Etsy okay back to business the
last term on our list is mid-century
modern which seemed to explode out of
nowhere and my team at e-rank was
totally blindsided by this insane Spike
because up until this point search
volumes for this term were minuscule as
of right now mid-century modern
dominates Etsy search with products like
wall art vases sculptures throw pillows
and even earrings the coolest thing
about this trend is that it can be
applied to nearly any industry including
print on demand vintage Decor jewelry
art the list goes on if you're not
already familiar with the style of
mid-century modern you may have to do a
bit of research before developing
products but with the consistency of
this trend over the last few months it
may be well worth your time alright guys
I thought that was a pretty uh
informative video and shout out to
Starla Moore because man her video is
like very top-notch like her video
editor did a great job and her content
also is really good too not to
overshadow it with shouting out the
editor but as someone who doesn't really
use an editor I gotta say like it
definitely makes videos more
entertaining to have the
uh noise is constantly going in like all
these graphics and stuff like that so
that was great um definitely I feel like
we all learned something let me know
your favorite thing that you learned
from this video and uh if you like these
reaction videos if you have a video that
you think I should see and maybe react
to in a future video let me know just
drop a comment and I will um definitely
take that into account but guys thank
you for watching uh check out her video
by the way her channel it's going to be
linked at the top please like And
subscribe to my channel if you're not
already and I'll see you at the next one
thank you
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