- In this video, we're gonna share with you
the three ways to scale your business the smart way,
so you can keep growing it,
without having to spend more time in it.
- Plus, we'll be covering the three biggest pitfalls
that you need to avoid,
if you want to successfully scale your business.
- Let's do this. (explosion)
The old ways of growing your business,
you had to grow by either having more employees,
or having huge offices, or seek an investment,
or doing lots of really expensive disruptive advertising.
Like, advertising on Coronation Street...
Expensive.
♪ Daw, da, da, da, da, daw (laughs) ♪
- Well, I don't know what that was.
- Something new, every day.
- I don't know what that was. (laughs)
- [Unison] ♪ Wee, daw, da, da, da, daw ♪
- In this day and age with technology being so accessible,
and with the trust for bigger brands
being at an all-time low,
it's time for a new era, a new age.
The time has come for the small and mighty business.
The atomic business, oh, yes. (explosion booming)
- So impassioned.
Thought we needed some sound effects on that one.
- I feel like I'm blushing from overexerting myself.
(laughs)
- The small and mighty, or atomic business,
can just be as profitable as the bigger businesses,
and the bigger brands.
Make as much money as they want,
whilst keeping all the flexibility and benefits
of not running this huge corporation
that's just super stressful.
- Now, there's three ways to scale an atomic business.
Let's go through them.
- The first way to scale,
is by simply charging more for what you do.
Small businesses undercharge themselves,
and undermine their expertise all the time.
Where, atomic businesses charge
for how awesome they actually are.
And, we actually did a pricing quiz in our video over there,
by Pete's head.
To find out if you are actually charging enough
for how awesome you are,
go check it out if you're not too sure about that.
- It's simple, if you want to do less,
(chiming) charge more.
- Now, saying that, it's not always easy
just to charge more.
People will tell you to charge more all the time,
but how do you actually do that?
Well, we've got three things to get you started
with this.
What we want you to think about firstly,
Number one: are you offering a service or a product
that people will actually pay good money for?
Number two: have you positioned yourself well enough
to actually generate that demand?
And number three: are you actually confident enough
to raise your prices?
And sell yourself?
Now if you answered 'no' to any of those,
do not worry.
Just make sure you are subscribed to this channel
at the bottom because we help out
with all of that every single week.
- The second way to scale your business
is to build your virtual team.
More business doesn't have to equal
more work for you.
You can be outsourcing to your virtual team!
Woohoo!
- There literally are millionaires
who run their atomic businesses on virtual teams.
But you don't have to wait until you are a millionaire
to start growing your virtual team
because outsourcing and growing that virtual team
will actually get you there faster.
But, to make this whole virtual teams outsourcing thing
work for you, you need to make sure that you are
outsourcing the right things from the get-go,
not the wrong things.
A lot of people outsource the wrong things.
And, Pete, we did another video on that, didn't we?
- We did and in the video...
- Check that out by Pete's head
- Ah!
The third way to scale your business
is potentially the best way,
but it also has the biggest pitfalls that people
fall into, which we'll explain in a moment.
So the third way to scale your business is basically
just to grow your audience and monetize it
with scalable, digital product.
- That's right.
Some atomic businesses are making five, six or even seven
figures a month from things like memberships,
online courses, digital products, ad revenue,
ambassador deals... things like that.
- This third way of scaling is definitely
the most alluring, right?
Imagine getting to that point in your business
where you could consistently make six or seven figures
each month without having to do all that much work.
Sounds pretty awesome, right?
And yes it's definitely possible.
However, people are mis-sold this dream
all the time
and we want to tell you about the biggest pitfall
that people make trying to get to that dream
which is, basically: to successfully monetize
an audience,
wait for it,
you need an audience.
- What?!
Yeah, I mean that's profound, right?
If you wanna monetize an audience,
you need an audience.
- But because douchebag insta marketers
tell people how easy it is,
people will launch when they've got
a thousand followers on Twitter
and expect to sell ten thousand courses.
And it's just unrealistic.
We see it all the time: people spend months
if not years creating these online scalable products,
don't sell any of them, and then just give up.
- Instead, oh, you're not ready.
- I was tempted to spit that in your face.
- (Laughs) Ready?
- That would have made it a great video, wouldn't it?
- Like camera, please don't spit in my face.
(beeps)
So instead, you need to scale the smart way
and do things in the right order.
- Potentially looking at things like
raising your prices, or outsourcing more
to give yourself time to actually build that audience.
- This is something that we cover in depth
in our atomic programme
We'll put the link to that in the description below
for you to check it out.
The aim of it is basically to help you
double your business in the next six months
by scaling the smart way.
- If you don't wanna check that out, then
fair deuce, we're not gonna be that upset
just a little bit
- That much.
- Instead, why not keep watching?
Another video is coming up right after this one
and please subscribe to our channel
(bright, upbeat pop music)
as we do videos like this every single Tuesday.
- See ya next time!
He's been Andrew, I've been Pete
Woo!
- Bye-bye!
(soft, upbeat pop music)