The snowball effect, YouTube Snowball Effect.
Everybody's waiting for it but they're not quite sure when
it happens or if it even exists.
That's what we talk about today, here we go.
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The snowball effect is this weird kind of
Yeti creature that some small youtubers are not quite sure it exists or go out
there hunting it like the great big Moby Dick whale.
But we're not quite sure if
it actually exists.
Now if you know what the youtube snowball effect is
or you have questions in reference to the snowball effect,
or you have examples of the snowball effect affecting your channel please
leave a comment down below.
Be interesting to share and look at.
Now the youtube snowball effect is this myth that at some point when you hit a hundred or a
thousand or ten thousand or a hundred thousand subscribers or views or some
kind of milestone that it just click and YouTube starts pushing you.
And then it snowballs and then you've gone from ten thousand subscribers to a million
overnight and all because you did that base work and now it's just Auto
piloting due to the whole snowball effect.
Now I hate to break it to you
there is two sides of this it is true and it is false all at the same time.
The snowball effect does exist but it's not an automatic thing and you actually have
to kind of build the snowball for yourself and push it up that stupidly
high hill yourself for a long period of time until finally it might build its
own momentum.
Might!
My main youtube channel the Mr Hairy Brit channel took
three and a half years to get to eight thousand subscribers and as of now ten
months later it's now at twenty eight thousand subscribers.
So that sounds like
I hit 8000 and then it snowballed well that's not necessarily true.
What actually happened was in the first three and a half years I published seven
hundred videos.
Three a week for three and a half years consistently building
an audience consistently publishing on the same days and
consistency looking at that the titles the description and the tags and then
building up that that habit that routine are publishing to Facebook to Twitter to
forums.
To engaging with all of the comments with all of the subscribers
making sure they're all liking or as many as we can can share.
The snowball effect does exist but what you have to do is the base work so basically first
of all establish good habits.
Just like when you're having problems sleeping
that the doctor tells you that you need sleep hygiene. Which is you know you go
to bed at a certain time you wake up at a certain time you don't drink coffee
and stuff.
There is kind of a youtube hygiene and now I don't just mean
brushing your teeth and making sure that your mascara isn't on your eyebrows, Alan.
It's anyway,
the youtubes hygiene or good practices are the things like make sure
that your your graphics are correct.
They don't have to be stupidly professional,
you don't have to spend thousands of pounds but you make sure that your
thumbnail is correct, your title, your description, your tags, your channel
banner. All of those set your foundation.
You make sure that you pick your niche,
you stick to your niche, and you are reliable in that niche.
So in this case
I'm doing YouTube tricks and tips. At the moment I am publishing to a week Tuesday
and Saturday,
And I continue to do that and I will continue to do that and then
you know no matter what that I'm always there at a certain time on a certain day.
And then you expect those videos and then people comment on those videos and
I reply to as many of those comments as possible.
You need to build that
groundwork because building that groundwork is effectively scooping up
that first snowball right and then a little bit more and then rolling it
around a bit.
Some people can build that snowball and
build that giant boulder snow really quickly and it's a combination of how
many videos they publish and how often they publish and how how quickly they
can bring people in for other social media platforms or what influence they
may or may not have.
But you can build that snowball whether you are just an
average Joe Blow in an office or whether you happen to be a hobbyist or whether
you're Wayne The Jock Ronson (Dwayne The Rock Johnson) wrestler dude...
I butchered his name there.
The fundamentals are still the same. You still have to gather that snow and then
push it around a bit and then yes if you are lucky enough that the snowball is
big enough that you've pushed it all the way up that big hill.
Sooner or later it
starts to build a little bit of its own momentum.
I've kept track of my own
analytics on the Mr Hairy Brit Channel because I'm a nerd.
But I constantly drilled into the details like ok I've got X amount of
views today let's see if I can beat that next week and next week and next week.
And if you really push it and you really try to expand on that from week to week
YouTube sees that you're doing a little bit better week to week which helps you
promote you a little bit more I hope to rank you a little bit more get you a
little bit more authority.
It's that channel authority built through hard
work and consistency that helps then slowly add a little bit more subs a
little bit more subs. So I kept an eye on I'd really like it if I could get 5 subs
a day. That was me grinding that was me going to forums that was me talking to
people.
5 subs a day is 100 and 150 subs a month and you can see how that grows.
But then yes it does become a little bit easier because if you can attract some
subscribers when you've only got 10 videos, compared to when you've got a
hundred videos there's more for not only YouTube to find you through through
search but they're like oh you know he's regular I'm guaranteed to two videos a
week.
Or three videos a week and that 5 subs a day turns into 10 subs a day and
once again the more you hunt for those views and you hunt for that engagement
you hunt for those comments and shares it builds up.
The snowball effect won't
trigger in day one.
The youtube snowball effect is purely based on how hard you work to
push that snowball around enough that it slowly starts to gather momentum.
I am luckily now at a point on my Mr Hairy Brit channel at this point in
time which is start of September 2017.
Where I'm now almost on autopilot
getting a hundred thousand views a day maybe even a little bit more and from
that I'm getting around about 150 to 160 subscribers a day.
Based on the five per day that I was pushing up the hill three, four years ago.
So the snowball effect does exist there is no magic formula to trigger it other
than hard work.
And hopefully all that hard work you can learn from this
channel, right?
Multiple videos in me trying to teach you these things but
don't give up, keep going!
Make the videos you want to make and make people smile
and then that friend will pass on to their other friend who subscribes to
your channel and slowly the snowball gets formed it slowly gets bigger and
bigger.
Don't give up!
Now I hope this explanation of the snowball effect helps
you.
If you want more tricks and tips to help grow your channel and build more
snowballs there was a free pdf up there and in the link down below.
Click Subscribe, START CREATING!