Hi guys, Neil Waterhouse.
This week's video is
about how to increase eBay views to make more sales.
Anybody near this channel?
My name's Neil Waterhouse
and I've been selling online full-time
for 25 years on the $3 million eBay business
from home and creator of Dropship Formula.
So let's launch straight into work.
The way to get more views and sales
on eBay than your competitors is to optimize listings
so that they appear higher
in the search results than your competitors' listings.
And the good news is, over 95%
of all listings on eBay are not fully optimized.
You only need to know one more optimization technique
than your competitor to beat them.
This week's video demonstrates how to increase
eBay views to make more sales using the 16 times
rule to increase the sales
of a non-optimized listing by a factor of 16.
Now, don't get me wrong, I'm not saying that every one
of your eBay listings will increase by a factor of 16.
That's not the point.
The 16 times rule is all
about how to take a non-optimized eBay listing
and increase its sales by a factor
of 16 to sell more on eBay.
The two biggest needle movers are one
obviously list more proven items, and two
optimize all existing listings that you have.
If you're not optimizing your eBay listings
you're leaving money on the table.
The 16 times rule is all about optimizing existing listings.
I'm not going to go into how to find proven items
on eBay in this video, as I've done that before
in a previous week's video, but if you miss that video
I'll put a link at the end of this video to it.
So getting back to the 16 times rule
the 16 times rule is all
about getting your existing eBay listings
to the top of the eBay search results.
For anybody new to eBay listing optimization
eBay's search results are powered by eBay search engine
which these days is called Casini.
If you're not familiar with how eBay's casini search
engine works, again, I'll put a link at the end
of this video to that previous week's video showing how
e eBay's casini search engine works.
Okay, so the 16 times rule is all about optimizing four
different parts of an eBay listing.
The first part of the 16 times rule is
about optimizing the 80 character title of your listing.
Every extra relevant keyword that you add to your title
increases the amount of views to your listing.
If you add more relevant keywords, you get more views
to that listing.
You can very often over double the amount of views
of a non-optimized listing by adding more relevant keywords.
For example, in this listing, many relevant keywords
have been added, like dispenser, dry food, grains
containers, nuts, storage container, et cetera.
These relevant keywords bring in more views.
I'm not going to go into how to choose more relevant
eBay keywords for your listings in this videos.
I've done that before, but again, if you miss that video
I'll put a link at the end of this video.
So the first part of the 16 times rule is to
optimize the keywords
and the title of the listing to double the views to
That listing.
The second part
of the 16 times rule is to optimize the gallery image.
The gallery image is the first photo that you upload
to eBay when you're listing an item.
It's also known as image number one.
The gallery image or image.
One is the image that appears when somebody does a search
on eBay for any item.
As an example, if I do a search on eBay for, say
dog kennel in the search results
up comes the gallery image for every listing that appears
in the search results for this keyword phrase dog kennel.
By optimizing the gallery image
you can radically improve the click-through rate.
I've seen click through rates go from less
than half a percent to over 4%, which is an 800% increase.
But for the sake of the 16 times rule
let's just say you double the click through rate.
Now you have twice as many clicks.
That means you have twice as many people clicking
into your listing.
So two times for the title times
two times more clicks for the gallery image equals four.
You now have four times
as many views to your eBay listing description.
Again, I'm not going to go into how to optimize gallery images
in this video as I've done that before.
But again, if you miss it
I'll put a link at the end of the video go.
So now that you have four times
as many views to your eBay listing
this leads to the third part of the 16 times rule.
That is your eBay listing template.
An eBay listing template is simply a listing
template that makes your listings look professional
and gives your buyers a feeling of trust and confidence.
These days.
You can get professional eBay listing templates created
from $25, and you can use that same eBay listing template
for all your listings.
Whether you have 10 listings or you have 10,000 listings
you can just use the same eBay listing template.
Note, though, an eBay listing template is not the same
as an eBay store template.
If you want more information about how
and where to get an eBay listing template, again
I'll put a link at the end of this video.
An eBay listing template could dramatically
improve sales conversions.
And again, if we just use a factor of two
we now have twice the views or traffic
from the title twice as many clicks from the gallery image.
So that's two times two wiggles four
and now twice the sales conversions
from the listing description and eBay listing template.
So now we have two times two equals four
four times two equals eight, and now the magic happens.
eBay now recognizes your listing
as getting a higher view rate and a high sell
through rate compared to your Unoptimized competitors.
And eBay bumps your listing higher at the surgery results.
We call this the jet stream.
eBay always favors or gives more weight
to the listings that have a higher sales conversion rate
than other competitors in the industry.
This is called the impression to sale ratio.
An impression is every time a listing appears
in the search results, a sale of course
is every time the listing gets a sale.
eBay listings that get the lowest amount
of impressions that get the highest amount
of sales go to the top of the year based search results.
This impression to sell ratio is just
like how supermarkets work.
Supermarkets put the items next
to the checkout that have the best impression to
sell ratio i e a can of Coca-Cola or bottle
of water or chewing gum or a Kit Kat in a supermarket.
Every time somebody walks
past a product like a can of Coca-Cola
this is an impression the supermarkets know
and they've got the data showing which products
have the highest chance
of selling every time somebody walks past them.
I e an impression, eBay is exactly the same.
Casini eBay's search engine gives more weight to
the listings that have the highest impression to sell ratio.
So this is where the magic happens because your listing is
out selling other competitors eBay bumps
you're listing up higher on the search results.
Now that listing's getting a ton more views
but for the sake of maths, let's just say again
use a factor of two or twice as many views.
So the listing's getting twice as many views from the title
twice the click-through rate from the gallery image
twice the conversion rate from the description
an eBay listing template, and now twice as many views
because eBay bumped the listing higher
up the search results.
So now we have two times two equals four.
Four times two is eight.
Eight times two is 16, and that's the 16 times rule rule.
If you also want to know how to increase eBay sales fast
make sure you watch this video up here.
If you have any questions at all
please leave them the comment section below.
Until next week, stay safe, small, sell more.
This is your Waterhouse.