HUDSON SHOW AND LOOKS LIKE THEY’RE HAVING A REALLY GOOD, GENUINELY GOOD TIME. YEAH, ALL
RIGHT. WE ALL KNOW ONCE THE
WEATHER TURNS WARMER, IT’S ALL
ABOUT HOME REPAIRS AND PROJECTS
. BUT THE WARM WEATHER ALSO
TAKES A TOLL ON THE MAKEUP
SITUATIONS. AND LOCAL FORCE
STYLE EDITOR JOHN JORDAN’S WANTS
TO MAKE CERTAIN THINGS STAY
INTACT BECAUSE THIS IS KEY. IT’S
GONNA BE 80 DEGREES TODAY, JOHN
AND YOU ARE COMPARING HOME
REPAIRS TO MAKE UP STRATEGY. HOW
IS THAT? HOW DOES THAT WORK?
OKAY WHEN YOU WANT YOUR MAKEUP
TO BE INTACT, RIGHT, SO THERE IS
SOME CONSTRUCTION, YOU KNOW,
ETHICS INVOLVED, I THINK, AND I
THINK THAT BRANDING IS ALSO A
BIG PART OF THIS NOW. UH YOU
KNOW THINGS LIKE PRIMER, WHICH
IS KEY. YOU CAN TAKE A LIKE A
LOOK AT THE WAY. SOME OF THESE
THINGS ARE BRANDED. I THINK IT’S
REALLY INTERESTING, YOU KNOW,
LIKE GRIP AND, YOU KNOW, STAY
PUT. AND THESE ARE THESE ARE
THEIR TERMS THAT LIKE IT USED TO
BE LIKE, YOU KNOW, ORGANIC AND,
YOU KNOW, LIGHTWEIGHT AND
REFRESHING AND WHATEVER, AND NOW
IT’S LIKE, LOCK IT DOWN AND, YOU
KNOW, YOU KNOW, KEEP IT IN PLACE
AND SHELLAC IT ABSOLUTELY. IT’S
A REALLY INTERESTING TURN IN
BRANDING STRATEGY, I THINK, UM,
TO THAT POINT I DON’T KNOW IF
YOU’VE HEARD ABOUT ELF PUTTY
PROJECT HAVE HEARD ABOUT IT. IT
IS A SOCIAL MEDIA URBAN LEGEND.
THIS IS LIKE HOW IT STARTED OUT.
OKAY IT’S A PRODUCT CALLED POUR
LES PUTTY PRIMER AND YOU CAN SEE
IT LOOKS JUST LIKE SILLY PUTTY,
BUT IT’S A LOT MORE LIGHTWEIGHT
AND THE WAY THAT YOU MAKE THIS
BENEFICIAL IS YOU KNOW YOU SMEAR
IT ALL OVER YOUR FACE, BUT IT
WILL MINIMIZE PORES. IT WILL
MINIMIZE THINGS LIKE FINE LINES
. IT WILL KEEP YOUR MAKEUP
INTACT AND IT’S BEEN SO
SUCCESSFUL. THEY’VE COME OUT
WITH PUTTY BLUSH AND PUTTY
BRONZER AND WHAT’S THIS ONE
PARTY? YEAH. ANOTHER PUTTY
BRONZER. I USE A LOT OF BROWN’S
CULT FOLLOWING ON SOCIAL MEDIA,
BUT I HAVE TO ASK BECAUSE WHEN
YOU THINK, PUTTY YOU THINK IT’S
TO BE POSSIBLY DRYING ISN’T
DRYING OR IS IT LIKE IT’S REALLY
LIGHTWEIGHT? WHAT MAYBE I CAN DO
LIKE A QUICK LITTLE DEMO HERE.
YOU KNOW, YOU CAN SEE LIKE THE
LINES IN MY HAND HERE. BUT WHEN
YOU RUB THIS ON THERE SEE HOW
THE LINES WENT AWAY. WOW, THAT
DID WORK. OH, MY GOSH. LET ME
SEE THAT. WOW OKAY. FEELS
EVERYTHING IN. WOW. ALRIGHT NOT
HEAVY. LOOK, IT’S NOT AND IT
DOESN’T FEEL HEAVY AT ALL. BUT
WE ALSO KNOW THAT YOU’RE REALLY
BIG AT LOOKING AT LABELS. SO
WHAT SHOULD WE BE LOOKING FOR?
IN THIS WARMER WEATHER? OKAY SO
THINGS THAT SUGGEST DURABILITY.
OKAY, LIKE HERE’S A TOP COAT FOR
YOUR BROWS AND SPEAKING OF
BROWSE, USED A BROW BREAK. HMM
APRIL MORTON, THE LOVELY APRIL
MORTON’S LOVELY ANYWAY, WE HAVE
A BEFORE AND AFTER, OKAY, SO ON
THE LEFT, YOU CAN SEE APRIL WHO
ALWAYS LOOKS LOVELY ANYWAY, BUT
WE USE THE BROW RAKE AND THE
BROW RAKED LOOKS LIKE A RAKE. UH
INTERESTING ACTUALLY HAS. UM
THIS IS THE WEIGHT. THIS IS THE
WRONG ONE. OKAY, SO HERE IT IS
RIGHT HERE. I’M NOT SURE IF YOU
CAN GET LIKE REALLY CLOSE TO
THAT REAL STEADY BECAUSE YOU CAN
SEE IT. YES CAN YOU LET ME DO
LIKE THEY DO IN SOCIAL MEDIA?
CAN YOU GUYS SEE THIS? IT’S THE
TIP NARRATED. SO WHEN YOU USE IT
, IT REPLICATES SEE THAT IT
REPLICATES. INDIVIDUAL HAIRS,
AND THEN IT KEEPS EVERYTHING IN
PLACE AND THIS AND THIS STUFF
LASTS FOR LIKE, YOU REALLY HAVE
TO MAKE AN EFFORT TO GET IT UP
AND SEE HOW THAT IT GIVES AN
IT’S GOT TEXTURE. IT’S NOT LIKE
JUST A LINE LIKE A PENCIL WOULD
ACTUALLY LOOKS MUCH MORE NATURAL
. OKAY OKAY, AND IT REALLY STAYS
ON. AND SO I WANT PEOPLE TO
EMBRACE THE IDEA THAT JUST
BECAUSE SOMETHING YOU KNOW MAY
HAVE KIND OF A HARSH UH, YOU
KNOW, CONSTRUCTION OR OR YARD
WORK BRANDING QUALITY TO IT.
IT’S REALLY ABOUT KEEPING YOUR
MAKEUP IN PLACE, AND IT CAN BE
AS EASY AND AS YOU KNOW, TAKING
SUNSCREEN AND MIXING IT WITH
YOUR FOUNDATION. I MEAN, THAT’S
A REALLY EASY WAY TO DO IT. BUT
WHAT YOU WANT TO DO IS YOU WANT
TO MAKE SURE THAT YOU’RE USING A
DARKER SHADE THAN YOU NORMALLY
WOULD, BECAUSE THE SUNSCREEN IS
LIGHTER WHITE ASHY CAN’T LOOK
ASHY OUT HERE. IF THIS IS WAY
TOO DARK FOR YOU ONCE YOU BLEND
THE SUNSCREEN, AND IT’S GOING TO
BE A LOT LIGHTER. SEE THAT, OKAY
? HE KNOWS WHAT HE’S DOING, HE
SAYS, YOU KNOW, BUILD ON IT, AND
YOU ALWAYS HAVE AMAZING AMAZING
IDEAS FOR US. I’M GONNA GET MORE
TIPS FOR HIM DURING THE