(MUSIC)
FOOD ALLERGIES, MANY OF US HAVE THEM AND WHILE MANY MAY HAVE
MILDER FOOD ALLERGY REACTIONS AND INTOLERANCES, SOME HAVE MORE
SERIOUS REACTIONS.
NOW WITH US TODAY DEMONSTRATING A BREAK
THROUGH SMART PHONE APP THAT HELPS NOT ONLY CONTROL OUR
EXPOSURE TO ALLERGIC FOODS, BUT PROVIDES VALUABLE REAL TIME
INFORMATION AS WELL AS MOA TURANDER HEAD OF NUTRITION AND
BRAND STRATEGY FOR CONTENT CHECKED INCORPORATED.
IT'S A COMPANY OFFERING PIECE OF MIND
BY PUTTING KNOWLEDGE OF FOOD ALLERGIES LITERALLY IN THE PALM
OF YOUR HAND.
GOOD MORNING.
THANKS FOR BEING HERE.
THANK YOU.
SO GLAD YOU'RE HERE TODAY CAUSE I FIND THIS TO BE SO IMPORTANT
TO TALK ABOUT AN APP THAT CAN HELP SAVE LIVES.
YEA.
BECAUSE THE REALITY IS FOOD ALLERGIES, THEY'RE OUT THERE AND
SO MANY PEOPLE ARE EFFECTED WITH AN ALLERGY.
ABOUT 50 MILLION AMERICANS TODAY SUFFER FROM FOOD ALLERGIES.
AND THEY'RE QUIT SERIOUS BECAUSE
THEY CAN BE LIFE THREATENING.
THEY CAN.
AND NOT ONLY THE 50 MILLION THAT ARE SUFFERING FROM THE FOOD
ALLERGY BUT THINK ABOUT THE FAMILIES AROUND HAVE TO TURN
THEIR WHOLE KITCHEN AROUND AND...
AND THEIR WHOLE LIFE AS WELL.
YEA ABSOLUTELY.
I HAVE A GOOD FRIEND OF MINE WHO'S DAUGHTER WAS DIAGNOSED
JUST RECENTLY AND SHE'S EXPRESSED TO ME PRACTICALLY IN
TEARS HOW THIS HAS EFFECTED THE ENTIRE FAMILY.
AND ESPECIALLY WHEN SHE GOES TO THE
SUPERMARKET.
SO HAS DOES AN APP LIKE THIS HELP HER WHEN SHE
LET'S SAY GRABBING THIS CHOCOLATE AND WONDERING IF HERE
DAUGHTER'S ALLERGIC TO IT?
YES, SO FOR ANYONE WITH FOOD ALLERGIES IT COMES DOWN TO THE
INGREDIENTS.
SO FOR EVERY PRODUCT THAT YOU LOOK AT YOU
HAVE TO GO AND READ THIS ITTY BITTY TEXT THAT IS ON THERE.
AND SOMETIMES YOU DON'T EVEN UNDERSTAND IT.
YEA THERE ARE SOME WEIRD, VERY WEIRD INGREDIENTS OUT THERE SO
WE HAVE DEVELOPED THIS APP CALLED CONTENT CHECKED, IT'S AN
APP THAT CHECKS FOR YOUR ALLERGIES AS WELL AS
INTOLERANCES.
SO IT HAS ALL THE ALLERGIES IN THERE?
IT HAS QUIT A FEW, YES.
SO IT HAS THE MAJOR 8 ONES BUT IT HAS
A COUPLE MORE THAN THOSE.
READ THEM OUT FOR ME.
YOU HAVE CELERY, YOU HAVE EGGS, FISH, GLUTEN, LACTOSE, LUPIN,
MILK, YOU KNOW SHELLFISH, SESAME, PEANUTS OF COURSE NUTS
THAT'S A BIG ONE.
WHEAT OF COURSE.
SO ONCE YOU HAVE CHOSEN YOUR ALLERGY
PROFILE, LET'S SAY YOU HAVE TWO KIDS WITH DIFFERENT ALLERGIES
AND YOU CHOOSE BOTH OF THEIR ALLERGIES, RIGHT.
SO LET'S SAY YOUR CHOOSING UMM WHATEVER PEANUTS, MILK AND
SOY IS FOR EXAMPLE.
UHMM.
YOU CLICK SAVE, YOU HIT SCAN AND THIS IS
AN AUTOMATIC SCANNER SO YOU JUST HOLD IT OVER THE BARCODE LIKE
THIS AND SO IT VERY EASILY RECOGNIZES THE BARCODE AND SHOWS
YOU THE PRODUCTS THAT YOU JUST SCANNED.
SO HERE WE HAVE THIS CHOCOLATE EVENING DREAMS.
SEEMS WONDERFUL, BUT IT HAS PEANUTS
AND SOY AND ALL THE OTHER STUFF THAT YOU DIDN'T WANT IN THERE.
AND IT'S ACTUALLY PUTTING IT IN RED FOR YOU TELLING YOU, BE
CAREFUL.
YEP, IT WARNS YOU.
IT SAYS UH UH THIS A NO NO.
DON'T GO THERE.
SO YOU STAND THERE AND SAY OK...
THIS IS NOT GOOD FOR ME.
THIS IS NOT GOOD FOR ME OR MY KIDS WHOEVER HAVING IT AND YOU
STILL WANT DARK CHOCOLATE, RIGHT?
SO FORTUNATELY, WE HAVE MANY WONDERFUL ALTERNATIVES OUT
THERE AND THIS IS MY FAVORITE.
THIS IS PACCIA, IT'S 100% ORGANIC AND IT'S 100% GMO FREE
AND BEST OF ALL, IT'S FREE FROM THE MAJOR 8 ALLERGENS.
SO LET ME UNDERSTAND THIS.
WHEN YOU SCAN THIS CHOCOLATE...
YEP.
THE APP WILL THEN GIVE YOU AN ALTERNATIVE THAT YOU CAN SEARCH
FOR.
YEP SO WHAT HAPPENS IS YOU GET WARNED FOR IN THIS CASE NUTS AND
MILK.
YOU CLICK "ALTERNATIVE"...
GASP.
AND DADA DADA.
RECOGNIZE THE PRODUCT?
YES!
YES.
AND THEN YOU KNOW YOUR SAFE TO GET THAT.
YES.
THAT'S WONDERFUL!
DOES IT WORK WITH ALL SMART PHONES?
YES SO YOU CAN GET IT ON AN IPHONE OR ANDROID.
YEA.
THIS IS GREAT.
WHAT ABOUT RECIPES??
UMM WE DO HAVE RECIPES AND THEY ARE ADAPTED TO YOUR ALLERGIES AS
WELL.
SO AND THESE ARE RECIPES THAT PEOPLE WITH ALLERGIES WHO
HAVE KIDS WITH ALLERGIES ACTUALLY PUT IN THEIR
THEMSELVES.
SO ARE YOU GETTING GOOD FEEDBACK FROM PEOPLE WHO ARE USING IT?
YES, ABSOLUTELY, TOTALLY.
WHAT ARE THEY SAYING?
THEY SAY THANK YOU FOR NOT HAVING ME YOU KNOW GO IN THE
STORE READING SMALL LABELS WHILE MY TWO KIDS ARE PULLING MY PANTS
AT THE SAME TIME.
PEOPLE ARE SEEING THIS AS A GREAT SOLUTION WHEN IT
COMES TO READING LABELS.
SO IT'S AS EASY AS JUST GRABBING A PRODUCT AT THE MARKET,
SCANNING THE BARCODE AND IT GIVING YOU THE ALERT OF WHAT YOU
NEED TO WATCH OUT FOR.
ABSOLUTELY.
SO YOU CAN SCAN THIS PRODUCT.
OK IT WASN'T GOOD.
MAYBE YOU SEE ANOTHER ONE YOU SCAN THAT ONE.
NOT GOOD.
AND YOU KEEP ON IT TO FIND ONE.
YEA OR YOU GET THE ALTERNATIVES.
SO YOU CAN ACTUALLY PURCHASE THEM DIRECTLY INTO THE APP.
WHAT IF YOU FIND A PRODUCT, MOA, AND IT'S NOT IN THERE, IN THE
DATABASE?
SO...IF THAT HAPPENS THEN IT GIVES YOU AN ALTERNATIVE TO ADD
THE PRODUCT YOURSELF.
SO YOU ADD A PHOTO OF IT, ADD SOME
INFORMATION THAT IS ENOUGH FOR US, THE TEAM BACK AT THE
HEADQUARTERS.
AND YOU DO THE WORK?
YEA, WE VALIDATE THE INGREDIENTS CAUSE WE HAVE TO MAKE SURE IT'S
CORRECT.
AND HOW DO YOU, I GUESS, KEEP THIS INFORMATION VALID EVERY
SINGLE DAY.
YEA.
I MEAN DO YOU UPDATE?
YES SO WHAT IS SO INCREDIBLE WITH THE DATABASE THAT IS BEHIND
THIS APP IS THAT IT IS MANUALLY UPDATED AND MANUALLY CONTROLLED.
SO WE HAVE A TEAM OF 6 EXPERTS THAT SITS BACK AT THE
HEADQUARTERS AND LOOKS THROUGH THE DATABASE AND MAKE SURE THAT
THE INFORMATION IS UPDATED AND THAT WE GET ALL THE ALERTS FROM
THE FDA WHATEVER INGREDIENT CHANGES THERE ARE IN PRODUCTS WE
GET THEM.
AND WE MAKE SURE THAT THE DATABASE IS UP TO DATE.
FABULOUS.
ONE FINAL QUESTION FOR OUR VIEWERS.
WHERE CAN THEY GET INFORMATION ON THE APP.
SO WE HAVE CONTENTCHECKED.COM THE WEBSITE YOU CAN ALSO FIND US
ON FACEBOOK, TWITTER AND INSTAGRAM.
SO IT'S CONSTANT CHECKED OVER THERE AS WELL.
AND THAT'S CHECKED WITH AN "ED", PAST TENSE?
YES, PAST TENSE.
ALRIGHT WE ARE GOING TO SEE YOU AGAIN.
THANK YOU SO MUCH.
VERY NICE TO MEET YOU.
GREAT INFORMATION AND I LOVE WHAT YOU GUYS ARE DOING.
THIS HAS BEEN, BY THE WAY, THE FIRST
IN OUR SERIES ON FOOD ALLERGIES.
MORE GREAT INFORMATION COMING UP IN FUTURE SHOWS INCLUDING HOW TO
HAVE A SAFE ALLERGY FREE HOLIDAY SEASON SO IMPORTANT.
IN THE MEAN TIME, CHECK US OUT AT
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