>> CARLOS: That's a good price.
>> CLIENT: I love you guys.
>> CHARLIE: Hey, quick question.
Do you have a 36 millimeter Oyster Perpetual?
>> BETTY: Good morning!
>> DAN: Good morning!
[Speaking Spanish] >> CHARLIE: Can you give me a batch of Cuban coffee please?
>> DAN: Instagram is a it's an interesting animal.
These pictures were getting us more followers.
This picture of Carlos that got us 79 followers.
Three weeks ago.
>> CARLOS: The best one?
>> DAN: Three weeks ago.
But then we go two weeks ago Charlie with 62 and then last week, it's an actual video
of a Presi that Pedro loaded with another picture.
It's actually a carousel post and it only got 19.
So something is definitely going on with Instagram.
The forums don't seem to mention anything about that, so it's not like that I can tell
it's across the board in all the pages, so maybe it's just some temporary thing our page
is going through and you know that happens.
YouTube is a different animal.
In one year we have doubled our growth and that has been because we have gone in the
direction of creating viral content, basically how it's made, chains and
watches, watchmaking, diamonds, you know, the jewelry industry is very broad.
It's not just watches.
The original follower base came because of watches and there was an interesting comment
somebody made in one of these videos last week and I'm paraphrasing.
I don't remember exactly, but basically the guy said this.
He said, "I came for the watches and I stayed for the jewelry," so to me that's a perfect
summary of that what we're doing is is right.
We want to give you guys more than just watches and it's working.
So, I'm a stats guy.
I have an engineering background and I believe in numbers, so numbers don't lie and like
that saying goes, "In god we trust, everyone else must bring data."
If the numbers don't show that what you're doing is working, change.
Change it!
Normally, we don't even show stuff like this but this is actually a picture of Willie who's
back there.
If you run a business and you take pictures, which most businesses have pictures of something,
you need to put those pictures up on Google Images.
You got to put a lot of pictures on Google My Business.
You can't stop.
So that particular picture was loaded two weeks ago and I'm like, 80 000 views?
That's crazy!
The other thing we're doing is e-commerce.
The reality is that people go to our website and they're
like, "man that sucks," and they're right.
The website sucks because even though we have watches
there, we don't even have time to update our our inventory .That's a reality.
We sell so much through social media, through Instagram, through YouTube, that we don't
even have time to update our website.
Well, this year that's changing!
So there's going to be certain watches that you're going to be able to buy online through
our website and this is the first mock-up.
This is going to take like probably two months to be ready.
You know, we've been expecting a stock market crash for a long time and eventually it will
blow up and that's why you want to be in other assets
like watches, crypto.
You guys are gonna know that we're very crypto friendly and you're gonna see a lot more of
that throughout these little daily adventures.
Part of what this website development company is doing in addition to e-commerce they're
going to be updating our apps.
Those apps are old.
I mean, we're really the only ones out there that have a
Cuban link app, but I want to make that more like Snapchat, more interactive, so people
can have fun with the app.
Remember when 2020 everybody thought that the watch industry was going to go to nothing
and 2020 turned out to be a record year for us, only to be exceeded by 2021 if we continue
on this path.
So actually, after the pandemic, we're doing better than ever.
And after all the difficulties that we had, we're doing better than ever, so we're doing
something right guys.
[music]
>> CARLOS: Hey, what's up my brother?
>> ERIK: Everything good?
>> CARLOS: Everything good.
>> ERIK: Here's your food.
>> CARLOS: Thank you my friend.
>> ERIK: Anytime.
Thank you guys so much.
>> CHARLIE: Have a good one bro.
>> ERIK: You too guys.
>> CHARLIE: You like the Subs?
>> CLIENT: I like what they're doing.
>> CHARLIE: Got you.
>> CLIENT: Of course all the favorites.
>> CHARLIE: Thing is that right now all the really hot pieces are super up there in price,
you know what I mean?
Because for example everything that was in the 50 range, they already shot up to the
70s.
Same thing for the AP Royal Oaks, like the black dial, the white dial, and the blue and
the brown has always been a little bit more, but...
>> CLIENT: I'm saying I don't have to eat at that.
I'm okay with freaking chilling with a two-tone right now and...
>> CHARLIE: I get what you're saying.
I got what you're saying.
>> CLIENT: You know what I'm saying then?
>> CHARLIE: Didn't you like the Hulk?
>> CLIENT: Yeah I do, but like it was like at 22-23?
>> CHARLIE: At 21.
>> CLIENT: 21.
>> CHARLIE: You like Batmans?
>> CLIENT: Yeah, not the one that they called a Batman, but is a Batgirl.
>> CHARLIE: You like the Batgirl?
>> CLIENT: No, I don't.
>> CHARLIE: You like the Batman? The original, the Oyster bracelet, the discontinued.
>> CLIENT: The Oyster bracelet, discontinued, yeah.
I never thought...
>> CHARLIE: I'm gonna give you a good deal...16.
>> CLIENT: I'm OK with, you know, being in this range.
Yeah you can tell the difference between 16,000 and...
>> CHARLIE: Of course!
>> CLIENT: Damn, you can tell but it's still cool.
People go crazy for this [bleep].
>> CHARLIE: It's crazy, the Daytona, the stainless steel Daytonas, these have been going up.
This watch used to be 13,000, now it's twenty.
This one used to be like 14, 15, now it's 21.
>> CLIENT: Like you know about your numbers.
>> CHARLIE: Oh okay, yeah.
Dad, the green dials are costing back down again to 48.
I thought those things were like a 55, 56, 58.
>> CARLOS: Yeah...
>> CHARLIE: The olives.
>> CARLOS: You saw them where, in Chrono?
>> CHARLIE: No.
They offered him one brand new.
>> CARLOS: It's a good price man.
>> CHARLIE: At 49.5, 2021.
>> CARLOS: That's a good price.
>> CLIENT: I love you guys.
>> CARLOS: It's a good price man.
What can I say, man?
If it's a good price, it's a good price man.
I'm not going to knock that down.
That's a good price.
I can't even...that's probably how much I'm going to get it for.
>> CHARLIE: Maybe even more for a stickered one.
>> CARLOS: It's a good price, real, real, real unworn, then buy it man.
It's a good price.
You got to say the truth, man.
The truth will set you free!
[Music]
>> CHARLIE: You can see here where it's marked.
A little dent there and a little chip right there.
Let's go.
So right now we're in the Seybold Building.
If you guys are not from Miami, the Seybold Building
is building about 10 floors of just different jewelers, watchmakers, stuff like that.
Hello, how are you?
Drop this off to get laser welded.
Right there and there, from CRM Jewelers.
Do I need a receipt or anything, or...?
>> WOMAN: No, no, no.
>> CHARLIE: Okay.
Mask, I hate this thing.
This is a watch coming back from detailing.
Freshly cleaned.
Hey, quick question do you have a 36 millimeter Oyster Perpetual, yellow dial?
>> MAN ON OTHER LINE: No sir.
>> CHARLIE: Oh,what about...do you have any other colors?
>> MAN ON PHONE: No, no. I don't have any of those colors.
>> CHARLIE: No?
Alright, thank you.
>> MAN ON PHONE: Alright.
>> CHARLIE: Bye.
What's up?
Hey, do you have any 36 millimeter OPs with any of the funky
colored dials?
Zero?
Okay.
Thank you. Bye.
[music]
>> DANNY: Perfect, got it.
Next.
Here you go.
[traffic noises]
>> BETTY: You see the difference?
>> MALE CLIENT: Yeah.
>> BETTY: More comfortable.
It drops a little, but it's not going to go anywhere.
>> MALE CLIENT: No, it's fine.
>> BETTY: This is the size you need.
>> CHARLIE: 14 karat.
You want 14 karat, right?
>> MALE CLIENT: What do you think, babe?
>> FEMALE CLIENT: Is 18 better?
>> CHARLIE: It's all preference.
>> FEMALE CLIENT: Is there a difference between 14 and 18?
>> CHARLIE: It's preference.
One has more gold than the other.
>> BETTY: 14 and 18 is pretty close.
>> FEMALE CLIENT: Is 18 more durable?
>> CHARLIE: No.
>> BETTY: 14 is more durable than 18.
>> MALE CLIENT: I like this one.
>> CHARLIE: I like that one too, to be honest.
I like that width too.
>> MALE CLIENT: this is the one I like, not that one.
>> CARLOS: It's that you have a yellow gold.
>> MALE CLIENT: Yeah.
>> CARLOS: A watch.
>> MALE CLIENT: No, no, I just like the thickness of it.
>> CARLOS: That's a good size.
I like it like that.
>> MALE CLIENT: The people who make the ring, the good thing is that I have my BA with them.
When you get your MBA, you just send the ring back, you pay them an extra 100 bucks and
they do the difference, so it's not bad.
>> CARLOS: Yeah, good.
>> MALE CLIENT: So at least you don't lose the ring and you don't have to get another
ring.
>> CARLOS: Yeah, yeah.
>> MALE CLIENT: But that's just with them.
This is the size that I'm I'm interested in, just
like that.
>> CHARLIE: Hey, call me Charlie, Charlie.
>> MALE CLIENT: Oye, tomorrow I'll see you guys here at 1:00.
Thanks a lot for staying over for me.
I really appreciate it.
>> BETTY: Thank you so much.
>> CARLOS: You're not gonna see me.
[laughter]
>> CARLOS: You might see me.
>> MALE CLIENT: OK, have a great day Carlos.
>> CARLOS: You might see me. Have a good weekend.
>> BETTY: Avocado, eat it, eat it.
Hi Danny!
[Speaking Spanish] >> BETTY: You're ready to pay?
[Speaking Spanish] >> PAULET: Yes, let's do it.
[Speaking Spanish] >> BETTY: Go.
You know the total amount?
[Speaking Spanish] >> WILLY: No. Give me the amount.
Write it on a piece of paper.
[Speaking Spanish] >> BETTY: Here I go.
Let me write it on a piece of paper for you.
[Speaking Spanish] >> WILLY: He'll take the watch on his hand.
[music]
>> DAN: So what are you working on?
>> GASTON: On a fish-eye ring.
>> DAN: Fish-eye ring?
>> GASTON: Center is a two-stone carat round diamond.
>> DAN: So why do you have two there?
[laughter]
>> GASTON: Because the client broke her ring, there we go, she broke her ring all the way
around and I'm making it totally by hand.
>> DAN: You're remaking that one?
>> GASTON: I'm making it, I'm remaking that ring totally by hand.
>> DAN: Cool...and the center, what goes in the center, in the middle?
>> GASTON: Center is, let me see...It's a big diamond.
>> DAN: That's what, like a 2, 2 and a half?
>> GASTON: It's a carat and 63 points.
>> DAN: That's cool.
>> GASTON: It's a very good quality diamond.
>> DAN: The two carat ring video that you were telling me about.
>> GASTON: We still haven't gotten the stone yet.
We tried to get the stone from India, the stones weren't that good of quality and we're
trying to bring one from New York and as soon as I get the stone, because it's got to be
a triple X stone, excellent cut.
>> DAN: Okay.
>> GASTON: And non-fluorescent, a two-carat SI1 VS2 and whenever we get the right stone,
we'll make the ring.
>> DAN: I was thinking of also telling Joel, the the guy that makes the statues and the
wax, to make something for us, like a sculpture of a watch or something and then to cast it
out of bronze, like a big thing.
>> GASTON: But he's gifted at what he does.
There are very few like him in the world, very few.
>> DAN: Very few like you.
>> GASTON: No.
[laughter]
>> GASTON: Many like me.
Many like me.
>> DAN: Let me know when you get the ring and stuff and we'll record the next one.
>> GASTON: Alright, I gotta go. As soon as I get the diamond, I'll let you know.
>> DAN: OK, cool.
>> GASTON: Alright.
>> DAN: Bye.
>> GASTON: See ya.
>> DAN: Take care.
[music]