Welcome back. In this episode, I'm going to show you how to find Youtubers to
collaborate with. I mean,collaborations can do a lot to really grow your channel.
But how do you find them? I mean other than people that you just don't know
locally, how do you find specific YouTubers in another state or in another
country even for a specific niche. I'm going to show you exactly how to do that.
-So, Nate. I have grown a business lovewoolies through collaborations basically
on Instagram. And I'm... So, I feel like I have a good understanding of what works
for me as far as collaborating on Instagram. But if I'm going to move to the
media of YouTube, I didn't know people collaborate with. So, how. Tell me
more about... -And to make sure that we're talking about the same thing, explain
what a collaboration is for you. -So a couple different things. You know, you can
get giveaways with a couple different people. You can promote other people when
I reach out to someone that has beautiful photography. I'll ask them if
they wanted to try out our products. I'll send them some mittens. And they'll post
some pictures about it. And I would call that a collaboration. -Yeah. -Something
where I'm getting to know someone and we're working together. -Okay, awesome. So,
it's very similar on YouTube. If you had a certain number of subscribers, let's
just say you had 10,000 subscribers at a certain point. And you
reached out to another channel that had 10,000. You could probably come up
with a good way to you promote their channel, they promote your channel. A lot
of times what we'd like to do is, okay let's say, I've got 50 subscribers and
there's a channel with a million subscribers, "Ooh, that would be a good
collaboration for me. But why would it be good for them?" That's kind of a harder...
-Somewhere in the same range. -So, I'm going to show you a tool that will allow you to
search for different YouTubers. People have YouTube channels for
different topics and according to size. So, you can you can kind of narrow
it down. Okay, so this is the tool right here. It's channelcrawler.com.
That's a free website. And you can search by name. But I like to put in here
keywords. You can see I've used this before for interior design. So, what would
be a another type of person that you... Or a channel or topic that you'd want to...
-So for being me on purpose, I would do overcoming fear. -I'm just going to type in...
Well, not fear. Maybe I'll try overcoming fear. Let's see what we find. And hit
search here. So out of 798,000, it takes a minute.
It's waiting down here. But over... Out of almost 800,000
channels that this YouTube tool knows about, there we go. Okay, so it found 10
channels just under that that search. Some of them are going to relate, some
might not. There's a tennis world, people and blogs. This is an entertainment
channel. Somehow they use... They have that phrase overcoming fear somehow. And I
don't know. I really don't know. You know, I just know as it gets results that
sometimes are good sometimes aren't so good. So, I would have liked to have found
a little bit more than 10. -Right. -I'm kind of sad that we only found 10 there
because if then you can't narrow it down according to search volume. We see that
this one's got... I mean some of them. You know, 535 or
5,600. Might be easier to approach and somebody that's got
64,000 subscribers. Who knows? Let's do another search. So, let's go.
Let's type in happiness. And I'm going to limit it to no more than a thousand. Just
so can search a little bit faster. Okay, so this is a much bigger list. We've got
almost 1300 channels that it found.
So right away, I mean we could search through this list but that's a lot, right?
So, if we go back, we want the total number of views to be a maximum. Let's
see. We want the total number of subscribers to be a maximum of say
10,000. Because you're just getting your channel started. Then we can hit
search. -Filter through and give me a collaborate with these people. I mean it
would... -Still have 800. -Oh, my goodness. -800 channels that have
something to do with happiness. Most of them I would say are not a fit.
But here's a way that you can at least find some that are a fit. And maybe
Ally Sheehan make some cool videos. So, it's just it's just a matter of... This is
a simple tool. It doesn't give you any any more information than what you see
here. But if you click on it, hopefully this is an appropriate Channel.
This could be Interesting. So, there's Ally. So, that's a travel story, okay? So but now, you could
find out more about Ally. You can see what her videos and like, you probably
never heard of Ali before, right? -Right. -But now here's a way... It's like okay, I
wonder if her videos really do have to do something with happiness. And
maybe I could reach out to her and... Some of the best collaborations that I've
seen is where the the 2 YouTubers will each make a video for their own channel
that features the other person. And that you know, say, "Hey, if you if you want to
see part 2 of this, go to this channel and see part 2 here." Or something like
that. I saw one that was brilliant. It was to science channels and they did a video
about "Does your toilet flush the opposite direction on the other
hemisphere?" I've heard that rumor and so they wanted to prove it scientifically.
So, they got this big huge pool. They put one in United States and the other
YouTuber was in Australia. And they put one in Australia and at the bottom of
the pool, they made this little pinhole and they let it sit for a couple days to
make sure that there is, you know... Then they turn the valve to open up this
little thing. And they then they watch to see. They put in food coloring so it
would swirl. I can't even remember the results. But they posted the one for USA
on the USA's channel and the one for Australia, the other channel. And you had to
go to the other one to see what the results or the other... Something like
that. So, it's just a cool way of of collaborating. If I just show you right
here, I just I remember that it was very tasking that I saw it on. I know
both these guys I met both of them. But... So this is the the video that was
on Derek's channel. And he was down in Australia. And smartereveryday, this is
his name is Destin. He filmed it in the United States. And you can see that both
of them got you know over 2 and a half million views. And they really crossed
promoted each other channel. So, the very first collaboration
that I saw on YouTube that really kind of
opened my eyes to what's possible was this video right here. And actually,
do you mind should we watch it? -Yeah. -This is a way where collaborations kind of
come easy because they're 2 vocal performers and so they just did a song
together. -Okay. This guy Peter Hollens, he does acapella. So, I don't have the rights
to really show a whole bunch of his video. But this is Maluca and I'd never
heard of her before. But you know, he starts out all the stuff that they did.
And they've got a little bit of percussion with the thing that she's
shaking. But everything is acappella. And you get further into the
video and she starts to sing. So, it's a real high-quality production. I mean it's
really good music. Really enjoy listening to it. And I just... love doing... -People have
separate YouTube channels? -Yeah so watch what they did at the very end. Okay, so
they... To answer that question even better, they put this video on both of their
channels. So the same music video but they had different endings. So, this is
the ending. The ending that I'm going to show you here is the ending that's on
Peters channel. "Hi, Hollen's family. Thank you guys so much for watching Baba
Yetu. This song was actually composed by Christopher Tin. And he wanted grammy for
this amazing song. Say hi, Chris. -Hey Peter, hey Maluca. Hey Hollen's family. Wasn't
that great? -That guy is so talented. And I work with the amazing Luca who is
currently remotely in Monterey, Mexico. -Hey, guys." -Okay. So, he's the one doing most
of the talking and he recommends her and later. He says, "Okay, you've got to go
check out Maluca's channel. Well now, let's go to Maluca's channel. So, you see
both of these have the same thumbnails name but this is on Mauca's channel. So,
if we go to this one and we skip ahead to the end.
-"Hey guys, thank you for watching. I hope you enjoyed this cover of Baba Yetu,
originally composed by Christopher Tin. Say Hi Chris. -Hey guys. Wasn't that
great? -Chris actuallly..." -So, I loved it. Because they created one video that was
epic that would appeal the both audiences and then they just put a
different ending on it promoting each other. -That's great. In fact, reviewing it,
just inspires me because we're starting more collaborations on my channels. And
that's...It's just such a good example. -I love that. There's several advantages to
collaborations. As one is just exposing new people to your channel. Also, you know...
And then when you've got a product or something that you want to feature on
somebody else's channel. This is a cool way of being able to... -So you can do it in
a similar sense of something against your own. So I find someone that's also
selling a similar product or a similar program and then we just promote each
other's? -hmm. If you find a YouTuber that you think, "Man, they have a big channel. I
would love to do a collaboration with them." Be as creative as you can to think
of what can I really provide a value? Because right now them being featured on
my channel is not a value. So, what would be? And if you can think of, "Well, I could
make this epic video." Let... There's a channel of came to our mind. I can't
think of the name of it but they do a lot of good deeds. They actually give
away money on video to like homeless or to someone. And then they just see what
happens, they get people's reaction on video. So, I'm thinking, "You know what?"
Maybe I film a video or I drive through and I pay for the person behind me in
the car and I started paying it forward chain. Or something like that. And I
create this epic video. And I say "Hey, I film this video I would you like to
put it on your channel?" You know, so you could do something where you do all the
work that's really helping them out. They're like, "Wow, I've got one of my
episodes done. This is going to get millions of views. Yeah, I'll put it on my channel.
And they give you a shout out because you're the one that created it. So,
there's... Those things that you can do but.. There's got to be a real exchange of
value where if you're going to really benefit
from them, you've got to make sure that they're really benefiting from you as
well. -So, do YouTubers do the same thing where you can pay them and you send them
product and... -It's called a sponsorship. -Sponsoring. -Yeah. Okay, so maybe this could
be a good tool to use to find potential people or channels to sponsor your
scrunchies. -Yeah. So, because all the viewers now want to know, what's your
website? For scrunchies immense, lovewoolies.com. And we make... Rverything
we do is made out of old wool sweaters. So, our whole company mission is to find
the joy from the flaws. -So, do the scrunchies look old? -No. -Take old sweaters
but make new... -I got all the garbage.. You know, let's put holes and everything out
of it and all this countries are cashmere and they're very luxury
beautiful. -That's awesome, cashmere. -Yeah. -Well hopefully you found this video
helpful on collaborations and how to find more YouTubers to collaborate with.
Something that I talked about on a lot of my episodes is keyword research and
how important it is to do your keyword research before filming. And I have a
gift that I want to give you. if that's important to you to know how to attract
the people who've never heard of you before to your YouTube channel, then I'll
give you my keyword research guide for free. You can text Hero1 to this number.
415- 528-7403 and then they'll give you
direct access to that keyword research guide. See you tomorrow.