Are you ready for this?
I hope so, because I am going to demystify marketing
in less than 10 minutes.
The marketing plan I'm about to show you is so simple
that anyone can replicate it even
if you're a total beginner.
But don't let that fool you because it works
and it will get you results if you follow it carefully.
So keep watching.
Hey Posse what's up?
It's Alex, and this week I'm going to
demystify the entire marketing process for you.
Yep now it goes without saying that there is a lot that goes
into creating a marketing plan and as your business grows
your marketing will grow and evolve with it.
But when you are just getting started, marketing
does not have to be overly complicated or overwhelming.
The truth is, your entire marketing plan can be broken
down into 6 very simple steps that anyone
can follow to get results.
Yes. Even if you are just getting started.
And that is exactly what I'm gonna share
with you in this video.
I am revealing the exact 6-step marketing plan
that I followed to launch the Copy Posse
with my very first video right here
on YouTube on February 13th, 2019 and then turn it
into a multiple 7-figure brand just 3 years later
and be crowned Marketer
of the Year in 2022 by DigitalMarketer.
Yes, I won Marketer
of the Year with literally the simplest funnel ever.
There are no quick hacks or weird tricks in this video.
You know, I like to keep it real with you.
So what you'll find here are timeless marketing
truths that work.
So if you're into that kind of thing, you know what to do.
Make sure to subscribe to my channel
below for even more juicy marketing videos
like this, and don't forget to ring that bell to
be notified when my next video goes live.
All right, now let's dive
into the first two most often forgotten
but most important steps of a solid marketing plan.
Step one, get clear on who you are.
I have said it once, I have said it a million times.
If you wanna be successful, no matter what product, service
niche or business you have, then you have to get clear
on who you are and how to communicate that.
Yeah, you need to crystallize your brand messaging first
because here's the thing
if you do not have a solid foundation to build the rest
of your marketing around
then everything will come crumbling down.
Your brand messaging guides every single thing you do
in your business, it guides your communication.
It informs literally all
of your marketing efforts and campaigns.
So this really does need to be one
of the very first things that you can consider when
you're starting to look at your marketing plan.
Ask yourself, what do I want to be known for?
What are my non-negotiables?
What are the things that I value?
What is the change I wanna see in my industry?
How do I wanna serve my audience?
What is my brand promise?
So in total, there are actually 11 messaging
elements that you need to take into consideration
in order to build a very solid brand messaging strategy.
And yes, you know, I got you.
I have broken them all down
for you inside my free brand voice checklist.
So make sure to check that out at the end of this video
if you need a little TLC in the branding department.
Alright, so that leads us
to the second step of any solid marketing plan.
Step two, get to know your customers
like really get to know them.
Now, I know you've heard me say this before
but if you try to sell to everyone
you'll end up selling to no one.
And this is true, no matter what type of awesome,
universal, helps-everybody and-their-dog type
of product or service you have.
If you wanna sell anything to anyone
you need to form an emotional connection with them first.
And in order to do that, you need to speak their language.
And in order to do that
you need to talk about their core values
the things that drive them to take action, their deepest
darkest desires and fears
that either motivate them or hold them back.
You get the picture.
So let me give you a really good example
from a brand that I love.
So let's say I am selling T-shirts to men.
T-shirts, right?
They are widely available, a basic commodity
and they're basically for everyone, right?
The market is incredibly saturated.
I mean, there is nothing more common than a plain white T.
So in order to stand out
and get customers in a market like that
you really need to know your customer, like really
really know them, and then be able to directly
address their biggest values, desires
and challenges in your marketing.
You need to speak their language.
And a brand that does this really
really well is a brand called True Classic Tees.
They sell T-shirts for men, but they have a very
specific USP and target a very specific audience.
Their shirts transform dads into daddies.
They know their audience better than anyone else.
They're speaking to men who wanna look hot
in T-shirts they wear, even
if they have a little bit of a dadbod.
And Hey, I love a good dadbod
and a dadbod in a nice shirt.
Hell yeah.
So the bottom line is this
get to know who you're selling to
and so much of the hard work is already done
and now you are ready to move on to step number three
identify your positioning strategy.
Alright, so the first thing you need to do when
you're building out your positioning strategy is research.
I know, I know research everyone's favorite thing to do
right? Well, it can be really fun
even if it is a little bit time-consuming
but I promise it is well worth it no matter what.
You do not want to skip this step.
You wanna know what your market is searching for
and how you can serve them in a way that no one else does.
This is your USP
your unique selling proposition and how you stand out.
And one of the best places to start this process is
by doing simple keyword research.
Understanding the best keywords to use will not
only give you insight
into what your audience is actually looking for
but will help you figure out what other people are doing
and how you can do it better.
Now remember, just
because someone is selling something similar
to you doesn't make it a bad thing.
In fact, it's proof of concept
that there is a market for what you have to offer
and that is a really, really good thing.
Now, I am not an SEO expert
but I do know that using the right keywords
in your marketing can also help you ranked on Google
which hey is just an added benefit.
And yes, right here on YouTube too
if you plan on creating video content.
So the first thing that I suggest you do is to make a list
of all the things your business does or is
here are some examples from my brand
the Copy Posse: copywriting, digital marketing
content marketing, social media marketing
email marketing, storytelling, freelancing, copywriting
courses and programs, branding courses and programs,
sales page courses and programs, email marketing courses
and programs and marketing courses and programs.
Okay, this is kind of a generic list.
Now these keywords are fine to use
but I definitely wouldn't focus only
on these because let's be honest
these keywords are extremely popular
which means other people are gonna be using them
and targeting them in their marketing.
And the more competition your keywords have
the harder it will be
for you to actually rank with them and stand out.
So this is where the research phase really
really comes into play.
You wanna accumulate a list of other relevant keywords
and questions that your audience is actually asking.
The things they search for. The things they care about.
And there are a lot of tools you can use
for research like this, like Tube Buddy, vidIQ,
Answer the public, Google AdWords Keyword Planner,
Moz Keyword Analysis, Ubersuggest, and yes
even chatGPT.
And then there's the good old classic Google search.
Just type into the search engine, a keyword or a phrase
and look at all the related search results that populate
at the bottom of the screen.
These are all suggestions for a reason.
They are highly searched terms by your target audience.
So the name of the game here is really just to
understand your audience and what they're searching for.
And of course, another great way to use Google
in your research phase is to check
out the websites that are actually ranking
in the top few spots of Google.
Those are your competitors.
What are they doing?
What kind of content do they share?
What offers do they have?
And what can you do better or different?
This is gonna give you a lot of great intel
to the best place to start for your next step
which is step number four, create your content strategy.
So the next thing you wanna do is map out the main topics
and the related subtopics that you'll post content
about. Now, of course, you wanna take
into consideration your keywords but ultimately the purpose
of your content isn't just to be searchable
but to also be highly valuable
and interesting to your audience.
Trust me on this one
I learned the hard way and I got really bored really fast.
The other thing to remember is
that people don't only wanna know what you do
they wanna know who you are.
Educational, how to type of content is only one type
of content that people care about.
So come up with a list of topics
and subtopics that you'd be interested in talking
about and throw in plenty of stories and anecdotes
from your experience and personal life as well.
Be fresh and interesting.
First, that is what people want today.
And if you follow my 5x5x5 strategy
then you'll end up with 125 content ideas that you can pull
from over the course of the next several months to show
up consistently across multiple social channels
without reaching that dreaded moment.
Every content creator comes to:
what am I going to post today?
Omnichannel marketing is very important to
build your brand awareness, and I know
that that can sound a little bit overwhelming
but I promise you there are simple systems
and processes that you can implement to make all
of this like a million times easier.
So I actually go
into my entire omnichannel marketing strategy
and how to create fresh
and fun content inside my brand-new marketing program Storm.
For the first time ever, like ever
I am revealing everything I did to build the Copy Posse
from the ground up.
It's kind of like getting to look
over my shoulder as I plan launches
design my content marketing, write promotional campaigns
and craft evergreen offers except even better
because instead of learning just what I did
you are going to learn exactly how I did it
and get absolutely everything you need to do it too.
This is by far the juiciest program
the Copy Posse has ever released.
So if you wanna get my insider strategies proven
and repeatable processes
and customizable marketing blueprints that you
can apply immediately in your own business to
ignite your authority, productivity, and sales fast
click the link in the description box below to check
out Storm my brand new program.
I am so excited about it.
Alright, so now
that you have your content strategy in motion
it's time to consider the next step of your marketing plan
which is step number five, build a marketing funnel.
So up until this point, we've been talking a lot
about your front-end marketing efforts, right?
And while this may not generate leads or sales directly
it is gonna make your funnel so much more effective.
So when it comes to creating your funnel
you have a lot of different options that you could try.
You could do a webinar funnel, a quiz funnel
a free trial funnel, a coaching call funnel
with literally a million combinations
of upsells and downsells and everything in between.
But let me ease your mind just a little.
All you need is one simple funnel to get started.
That is all I used.
That is all you need right now.
And then of course
you can always test and expand from there.
So the basic funnel that I recommend looks something
like this.
First, you need traffic
so you can do this organically or paid.
Now, organic traffic will come
from all the hard work you did earlier
with your keywords & strategically planning your content
and that is why that is so important.
But also, you could pay
for traffic as well through say advertising.
So next up are leads.
So again, there are a lot of ways to build your leads
but I find the most effective way is simply
offering something highly valuable for free in exchange
for an email address, usually called a lead magnet
which you will also create an opt-in or landing page for.
And of course, I offered you my free brand voice checklist
which you can get at the end of this video.
And that is an example of a lead magnet in action.
And now once you've got those leads, the next step
of the funnel is to actually nurture those leads
and build relationships and awareness
and loyalty for your brand.
So you typically don't wanna try selling a brand new lead
an expensive product right off the gate.
First you wanna nurture them, maybe offer them
a lower ticket product that's an easier yes.
Then send your leads a series
of emails to welcome and indoctrinate them into your brand.
Let them know what they can expect
from you and what they should be excited about.
And then this is the most important part
stay in their inbox consistently.
So this means showing up with your email marketing
and sending out regular emails on a consistent schedule.
And lastly, of course, the point
of why we're doing all of this is to sell.
Now, of course, you don't wanna lead with that right
out the gate, but that is why we are all in business.
So generally speaking for this, you'll need a sales page
and an email sequence designed to promote your offer
but you can also use a webinar
or any other sort of sales tools.
So I like to run my offers for about one week
at a time and send out an email every day to my list.
But there are a lot
of different frequencies and cadences that you can consider.
You'll also wanna cross promote
on your social media channels
throughout your promotion period
and ultimately continue and continue
and continue to nurture that relationship with your list.
Now, I have an entire video that actually breaks
down this exact funnel step by step.
And if you want that, I'll link
to that at the end of this video for you to watch next.
Now we're moving on
to the next step of your marketing plan
which is step number six, monitor metrics and test.
I cannot tell you how important this step is.
Marketing is just one giant experiment.
At the end of the day, there is no one right way to do it.
Data driven decision making is your ultimate goal.
So really put on that scientist cap that mindset of:
"Hey we're gonna try it all out and see what works."
Now in the beginning, you might not have that
much data to go off of, and that's okay.
Remember, everyone starts somewhere.
But as soon as you can
you should be monitoring your metrics.
You wanna see what's working so that you can
do more of that, of course
but then you also wanna see what's not working
so that you can maybe pivot or change course and direction.
Now, this looks like running ads
and seeing which ones are most successful
or monitoring the open and click-through rates
on your emails or seeing which offers are actually
selling more or converting more.
And where does the majority
of traffic in your business come from?
Where do the majority of the buyers come from?
All of this information is really gonna help you zone
in and create more targeted offers for the right people
which is sort of the name of the game.
But remember, marketing is not linear
and it is always changing.
So what worked last month might not work this month
and might not work next month, and that is okay.
That is why you test and no matter what, stay true
to you and continually revisit everything you mapped
out in step one.
Because remember, as a passionate entrepreneur
you have the creative superpower to literally change lives.
And it is your duty to protect that superpower at all costs
and stay focused on the impact you are here to make.
And this is a reminder that I have to
give myself all the time.
It is so, so hard to stay
in your lane when there are a million people
out there blowing hot smoke up your butt
telling you what's the next best thing to focus on.
And while it's fun to chase the white rabbit down
every hole you find you've got to build your own wonderland
and remember why you are here
or you'll just end up burned or straight up burnt out.
People always ask me, "Alex
how did you build a recognizable brand
and a successful business
and a loyal fan base in just 3 years?"
And honestly, if I had to sum it up in one sentence
my answer would be this.
I trusted my creativity.
I listened to my community
and I paired what's working in the market today
with the timeless marketing principles that have worked
for me consistently over the past decade.
Everything that I shared with you in this video
and now I wanna share all
of my best marketing strategies with you
a proven blueprint that's rooted in marketing truths
and that is exactly what I teach you
in my upcoming brand-new video coaching program Storm.
So if you want my insider strategies
proven and repeatable processes
and a customizable marketing blueprint that you can apply
in your business immediately to take the world by storm
then make sure to hit that link
in the description box below
and I will see you next week with a brand new video.
Until then, I'm Alex ciao for now.
Alright, guys, if you enjoyed that video
make sure to check out the next one from me right here
and you can click right here to get a free gift.
For the past 4 years
I've been using an incredibly simple 6-step
marketing funnel to convert new leads into paying customers.
This funnel is so simple and effective, and yes
it has made me millions of dollars
and I'm about to share the whole thing with you.
So keep watching.