Everyone wants to take a side.
AI is good.
No, AI is bad.
AI will replace all copywriters.
No, AI is a bunch of useless garbage.
The truth is, when it comes to AI,
it's not black or white, good or bad, all or nothing.
We all have a lot of opinions
but I'm sure there is one thing we can agree on.
AI is here and it's only going to get better and better.
So if you are ready to stop resisting it, start embracing it
and learn exactly how you can leverage this tool
to your advantage,
make yourself indispensable to your dream clients
and get paid more money, then this video is for you.
I'm gonna show you three ways that AI can make
you a better copywriter.
Keep watching.
Hey, Posse, what's up?
It's Alex coming at you this week with a topic that
let's be honest, is a little bit controversial
for a lot of copywriters and marketers these days.
Yes, we are talking about AI or artificial intelligence.
I'm sure you've heard of it.
Now, let me just start off this video
by saying that I think AI is pretty awesome.
I've seen it do some pretty mind blowing things.
but with that said
is it a magic wand for creating high converting copy?
No, AI can be a pretty amazing shortcut
in the copywriting process
but you have to already know what you're doing
in order to produce high quality results.
I've said it before and I will say it again.
A shortcut is only a shortcut
if you know where you are going.
You need to have a solid understanding
of foundational marketing principles. A,
know how to input the right prompts to get useful output.
B, be able to make sense
of that output and discern what's good
what's bad, what's persuasive, relevant, or even accurate.
And C, and most importantly
you need to know what to do with it.
How can it actually be used
in your marketing to garner effective results?
Or is this awesome shortcut just shooting you
in the foot and costing you customers?
So please, please, please, please
if you are a copywriter who has been in this business
for years and you have a solid understanding
of what distinguishes A plus copy from, let's be honest
C minus copy, then by all means, please use AI.
It is an awesome tool.
It is gonna save you so much time
and help you amplify the results you get for your clients.
But if you are not there yet, then please do not treat AI
like the thing that's gonna set you apart
from the rest and catapult your copywriting career.
In fact, it couldn't be farther from the truth.
There is so, so much crappy AI generated content
flooding the internet right now, and
if you don't know how to use it properly,
you're just adding to the noise
and distracting yourself from what you should be learning
which is the foundational skills
of copywriting and marketing.
Then of course, after that
you can learn how to use AI in conjunction
with these high paying skills to help you level the F up.
If you're brand new
to copywriting and wanna learn the basics
then I suggest you pause this video right now
and go watch any of the other tutorials here on my channel.
I have hundreds of them.
Or if you want the fast track
check out my eight week copywriting program where
I literally teach you every single foundational skill
and formula you need to ignite your copywriting business
from scratch.
And if you join the program right now
you'll get exclusive access
to three AI copywriting workshops as a special bonus.
Inside these trainings, I'll share my screen
and show you my personal techniques, prompts
and tips on how to write specific, relatable
and relevant copy using the foundational Launch
Files formulas in combination with AI.
So make sure you click the link
in the description box below to learn more
about the Launch Files program and how to
get everything you need to ignite your copywriting business,
stand out and get paid in just eight weeks.
And in this video, I'm gonna give you a sneak peek
at the kinds of things that AI can be so
so helpful with. Starting
with everyone's least favorite thing to do when it comes
to copywriting, customer research.
Ugh. Yep.
This is probably everyone's least favorite step.
Everyone wants to skip it because let's be honest
it's tedious and time consuming.
Conducting the proper customer research
though is arguably the most critical step
of crafting really, really high quality copy.
I mean, there's a reason that the highest paid copywriters
in the world actually spend the majority,
yes, I said the majority of their time researching, ideating
and brainstorming. And then the writing portion
of their job actually takes them the least amount of time.
And that's because writing amazing copy can happen
unless you first know everything there is to know
about the product you're writing for,
the market, the competition, and most importantly
the person you're speaking to in your messaging.
And this is where AI can really come
in handy and absolutely streamline this process
especially if you're writing in an unfamiliar niche.
You can use AI to create an ideal buyer persona
so incredibly specific and detailed that you'll
have literally everything you need to write rich,
emotionally charged copy that speaks directly
to your ideal customer's fears, frustration, dreams
and aspirations.
I'm talking about the specifics
of not only why they desire your product or service
but the deeper emotions underneath the surface
that are actually driving them to act.
I always say knowing what your customer wants is important.
Knowing what they really want is even more important
like what other people think
of them and how to get over that
or the internal battles that they struggle with
and how to reach the benefits that they so deeply crave.
Normally, you'd have to spend days or maybe even
weeks digging through forums, interviewing prospects
and doing all of this detailed, detailed research.
But AI can do it for you in probably less than five minutes.
How epic is that?
Now, the next thing that I love using AI
for is sales positioning and benefits.
So one of the hardest things to really get right
even when you know exactly who your ideal customer is
is coming up
with the right positioning that makes buying your product
or service a no-brainer.
So once you have your highly detailed buyer persona,
you can actually use that
as an input with AI to identify key selling points.
You can have AI make a comprehensive list of features
and benefits that your ideal customer actually cares about.
Not the things you think are the best features and benefits,
but the things that actually make your buyers click
and tick.
You can use it to identify your unique selling proposition.
Your sales positioning should clearly communicate what
sets your product or service apart from the others
and how it addresses your unique customer's needs.
You can use prompts and combine your buyer
persona information with key selling points to
have it create a super persuasive value proposition
for your product or service.
You can also use it to identify objection.
No matter how epic your buyer persona is
or how enticing your selling points are
people are going to have objections.
It is completely human nature.
But you can actually use AI to anticipate the objections
or hesitations that your customers might have
and help you address them in your sales copy.
I actually have a free AI guy that has 15
of my favorite prompts to use with AI.
If you're interested in that,
you'll find a link in the description box below.
Now, having AI do all
of these things is gonna save you a ton of time.
I mean days and weeks of research and ideation
and brainstorming and mapping out your sales copy.
But remember, as great as all this information is to have
it is just the bare bones of what you need.
It is a starting point.
You're definitely not gonna wanna copy
and paste everything that AI spits out word for word.
You're gonna wanna take the positioning
and the benefits that were mapped out
for you and then turn it into great copy.
And that's why you really
really need to have a solid foundational understanding
of what makes great copy.
Otherwise, all you have is this amazingly
detailed information that will be utterly useless
to you if you don't know how to use it.
So again, please make sure you know what you're doing
before you start using AI to help you
with sales and positioning and benefits and all that really
really important foundational work that needs to happen
before you actually start writing.
Alright, the final thing that I use AI
for all the time writing hooks and headlines.
By far, my favorite thing to use AI for is coming
up with a strong attention grabbing hook and headline
because this is one
of the hardest parts of writing great copy.
Because let's face it, it doesn't matter
if your copy is the most interesting, engaging
well-written masterpiece on the planet.
If you can't get your prospect's attention,
it doesn't even matter.
Remember, 80% of people do not read past the headline.
This is why using a powerful hook in your headlines
your subject lines at the beginning
of a sales page or landing page is absolutely critical.
It's what the reader sees first
and determines whether or not they'll open the email
read the next section, or click on an ad.
So arguably writing hooks is the most
important skill you can develop in copywriting.
And the cool thing about AI is it can literally spit
out 50 or more hooks and headlines in under a minute.
Now, I will say that if you just say, Hey
ChatGPT, write me a headline for X, Y, Z,
you're probably not gonna get very good output.
This is why having pre-existing foundational knowledge
of what makes a strong hook is key when it comes
to using AI for this purpose.
Inside the Launch Files program,
you'll learn how to hook and hold your customer's attention
with 16 hooks that are rooted
in human psychology and buyer behavior.
When you use these concepts in combination with AI
you'll be able to write way better headlines way faster.
And you can learn more about the Launch Files program
by clicking the link in the description box below.
I hope you enjoyed this video.
I will see you next week.
Until then, I'm Alex. Ciao for now.
All right, guys.
If you enjoyed that video, make sure to check
out the next one for me right here
and you can click right here to get a free gift.
That's right.
Over the last couple of months
I've been playing around with ChatGPT
along with about a hundred million other people
and I recorded the whole thing for you.
So in this video, I'm actually gonna share my screen
and take you behind the scenes
and show you exactly how I use ChatGPT. From how to set
up your account and get started to, of course
what prompts to input in order to maximize your results
to the right way to use this tool and others like it.
And most importantly,
I'll be addressing the number one question
on everyone's mind.
Is it worth the hype?
And is your job as a copywriter safe?
Well, stay tuned.