MARIA: WELCOME BACK, CUSTOMIZE
CONTROLLERS LATEST REVOLUTION
SWEEPING THE GAMING INDUSTRY,
REDEFINING THE WORLD OF
E-SPORTS, 90% OF VIDEO GAME IRS
USED CONTROLLERS TO COMPETE AND
WIN.
I SPOKE WITH CEO AND COFOUNDER
OF SCUFF GAMING AND I FIRST
ASKED HIM ABOUT THE GAMING OF
THESE SPORTS.
>> GAMING HAS BEEN HUGE FOR A
WHILE.
ONE OF THE THINGS THAT'S SORT OF
HIDDEN SECRET FOR A LOT OF BOYS
AND GALS WHEN THEY WERE YOUNGER.
NOW IT'S BECOME VERY MAINSTREAM
NOT JUST FROM THE FACT THAT
GAMERS ARE PLAYING VIDEO GAMES
ON COMPETITIVE SIDE AND NOW --
MAP MARIA YOU SAY BIGGER THAN
WHAT?
>> MUSIC, SIGNIFICANT LARGER
FROM NUMBER OF PEOPLE THAT ARE
INVOLVED.
MARIA: FASCINATING.
LET'S TALK ABOUT WHAT WE HAVE
HERE.
TWO THROUGH SOME OF THE CONTROLS
AND WHAT WE ARE LOOKING AT.
>> YEAH, IF YOU TAKE THIS ONE,
SCOTT ADVANTAGE, NEWEST ONE FOR
PLAY STATION, WHAT WE DID ABOUT
8, 9 YEARS AGO WE CREATED A
DIFFERENT WAY TO USE THE
CONTROLLER, WE HAD FEATURES
CALLED PADDLES AND ALLOW YOU TO
USE HANDS, TRADITIONAL TWO
THUMBS AND TWO FINGERS, WE
THOUGHT THAT WAS OUTSTATED WITH
STANDARD CONSUL, YOU GET NORMAL
CONTROL THAT HAS FACE BUTTONS
AND TRIGGER, WE ADDED FEATURES
AND WE DO REMOVABLE FACE PLATE
AND COMES OFF.
THE IDEA THAT YOU'RE INCREASING
AND CUSTOMIZE FOR HAND SIZE AND
UTILIZE MORE OF A HAND --
MARIA: THE MOST ADVANCED?
>> THAT ONE THERE THE MOST
ADVANCED.
WE JUST LAUNCHED.
A LICENSED PLAY STATION
CONTROLLER THAT WE LAUNCHED IN
THE MARKET --
MARIA: UNDER HERE ARE SENSORS AS
WELL?
>> THEY MIMIC THE FACE BUTTON.
MARIA: I SEE.
THIS IS AWESOME.
>> THEY ALLOW YOU MAP ANY OF THE
FACE BUTTONS, INSTEAD OF HAVING
TO MOVE THUMB TO CROUCH, YOU HIT
THE --
MARIA: LOVE IT.
THIS IS VERY COOL, YOU'RE DOING
A LOT BECAUSE YOU HAVE SENSE ORS
ALL OVER THIS.
ONE OF YOUR BIGGEST
COLLABORATIONS IS WITH PORSCHE,
COLLECTORS EDITION CONTROL, TELL
ME ABOUT THE PORSCHE.
>> WE DID FUN M PROGRAM AND WHAT
WE DID CREATED USER TO HAVE
PORSCHE LOGO, THE HANDLE IN THE
BACK, IT'S A VERY CUSTOMIZED.
MARIA: WOW THAT IS COOL.
>> THAT'S THE SAME --
MARIA: WOW, THAT IS BEAUTIFUL.
WHAT ELSE DOES THAT DO, I MEAN,
IN ADDITION TO LATER HANDLES
THAT'S A BEAUTIFUL THING?
>> WE LICENSED AP TO MICROSOFT
AND THEY PAY UL -- US ROYALTIES
ON THAT.
WE WORKED WITH PORSCHE TO CREATE
THE PORSCHE.
MARIA: 30 TO 40% GENERATED IN
THE NEXT COUPLE OF MONTHS,
NOVEMBER AND DECEMBER?
>> CHRISTMAS IS CRAZY.
MARIA: GREAT HOLIDAY GIFT.
HOW LONG DOES IT TAKE TO ORDER
AND RECEIVE CUSTOMIZE
CONTROLLER?
>> TYPICALLY, THERE'S RUSH,
TYPICALLY 7 TO 14 DAYS, YOU CAN
CUSTOMIZE IN ANY DAY, WHETHER
IT'S FUNCTIONALITY FROM ALL THE
DIFFERENT PARTS TO INCREASE THE
FUNCTIONAL USE OR WHETHER IT'S
ACTUALLY DESIGN PERSPECTIVE, 7
TO 14 DAYS.
IT VARIES, THIS TIME OF YEAR
GETS BUSY, RIGHT BEFORE BLACK
FRIDAY --
MARIA: GET YOUR ORDER.
WHAT'S THE PRICE OF THIS,
RETAILS FOR HOW MUCH?
>> ADVANTAGE 169 IS WIDE VERSION
AND GOES UP TO 199 FOR THE WIDE
WIRELESS.
MARIA: COLLECTOR'S?
>> $260 BUT MOST TYPICALLY THEY
START ABOUT 140 AND GO ALL THE
WAY UP DEPENDING ON THE
FUNCTIONALITY AND DESIGN YOU PUT
IN.