Hello and welcome to Make it work Fridays: Open Office Hours.
My name is Sara Nguyen, owner of socialmediarocketeer.com.
In Make It Work Fridays, I take your burning social media questions and answer them to
help you get unstuck so you can rocket your reach and boost your brand profitably using
social media.
A common mistake that I see many businesses make is that they invest all of this time
and money and effort in to setting up a website and then they never add any content to it.
They’re not adding blog posts; they don’t create any videos, nothing.
So their website remains this ghost town that no one visits because there is nothing there
to see.
As a result they don’t see any traffic or any leads from their website.
And their website just doesn’t generate any leads or sales from them.
In today’s Make it Work Friday, I’m going to address a popular question relating to
this issue that has come through.
How do I create content for my website?
I’m going to talk about the 3 simple steps to getting started with creating content that
converts consistently for your website and for your business.
Step 1: Is about creating a relevant content.
When creating content for your website, it’s extremely important to know what your audience
is searching for.
Typically people are searching for solutions online that either help them move towards
a goal such as learning how to run a marathon, or how to make money online or to help them
move away from a pain, such as how to fix runner’s knee or how to mend a broken heart.
You need to focus on creating content that solves the problem for your potential customer
that they’re searching for.
So how do we do this?
The Google Keyword planner is a great free tool to help you find search volume and keyword
combinations to create content that is being searched for.
It will generate a list of related keywords for you to sift through.
You can then choose the most relevant words for your business and create content around
those key words.
You can find a link to the Google Keyword Planner below this video.
Now, once you’ve found the topics and relevant keywords to create your content with Step
2 is to create the content.
Content for your website can take many forms, from face to camera videos to blog articles
to information graphics to audio interview files, and much much more.
The range of mediums that you can create your content in is massive.
The important point that I need to get across here is that it’s really about picking a
medium that suits you.
For example, I choose video as the form to create my content because I find it easier
to plan a video, record it, and upload it, than to attempt to write a blog article.
For me, personally when I try to and write, I end up with blank screen syndrome and its
way too easy for me to get distracted and not end up writing the article.
The opposite may be true for you.
The idea of putting your face to camera may give you heart palpitations and if that’s
the case, it’s okay.
You don’t have to use video.
Writing may be a more comfortable way for you to create content.
Really it’s about choosing a medium that you’re comfortable with so that you do the
work and not resist as much.
I do encourage you to try video because it is a great way of creating content fast.
Once you’ve decided which medium suits you the best or which combination of medium suit
you the best, It’s then time to start creating your content.
I find that it really helps if you create a content calendar.
So you plan in advance, what content you are going to release weekly, you can either create
your content in batches - which I recommend.
Or weekly if that suits you better, either way make a commitment to releasing your content
weekly and work around how you want to do that.
Step 3: Once you’ve created your content, it’s not enough to just post it on your
blog.
You need to share it across the different social media platforms.
You need to do this to increase the social signals that Google and Bing use to determine
your website’s ranking and the relevancy of your content page.
Post your content to your Facebook fan page, share it on Google Plus, share it in the relevant
Facebook groups, and Google Plus communities.
I always recommend you also look at using Facebook page post ads as a way to give your
blog post a little bit of a boost.
You don’t need to spend much.
You can set a budget of $10 to $20 to boost your post to thousands of Facebook users.
So there you have my three simple steps on how to create content for your website.
Step 1 is to create a relevant content by doing your keyword research.
Step 2 is to determine which content medium suits you best, then making a commitment to
creating your content regularly.
Step 3 is to share your content once you create it to all the different social media of platforms
and to give it a little bit of a boost with some Facebook ads.
If you want a steady flow of leads and sales from your website, your content marketing
plan is crucial to your business success.
If you need help to create a content a marketing plan for your business, or with your entire
social platform strategy, click on the link in the description to apply to work with me.
I hope you’ve enjoyed Make it work Fridays: Open Office Hours.
If you have a question and you’re on my list, watch out for the e-mail with the link
to submit a question.
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link in the description to get on board.
I will see you next week for another episode of Make it work Fridays.