- Now how many of you at least,
after tonight, you would consider
let's, testing a webinar?
Yeah, give it a try, give it a try.
That's all I'm asking.
- [Narrator] The King of High-ticket Sales,
(bold, dramatic music)
world's highest-paid consultant,
media celebrity, multi-millionaire entrepreneur,
acclaimed TEDx speaker, international best selling author,
Dan Lok.
- Now here's an email I got from Matt
the other day, from Matt Astifan.
Now here's funnel before, if you follow Matt's work.
So he sells a program called Social Media Director
for $2,500.
Okay, that's his program, and before he
would use what I call an application funnel.
So people would go to his page.
There would be a, imagine this is a web page,
there would be a video explaining the program,
what it is, and he would have them fill out
a long application form, and then he would
get them on the phone, on the telephone,
and then enrolls them into the program.
That's what it used to do.
Now the problem is when he came to me, this is
a little bit time consuming to sell a $2,500 product.
You sell something a little high-end, that's okay,
like five, 10, 20, 30 K is okay,
but I think for something that's like $2,500,
you don't really need to get them
on the phone if it's done properly.
So I restructured everything that he does
and basically I turned the whole thing
into just a webinar, and we make the offer
directly on the webinar.
So after the webinar we're not driving them
to an application funnel, not an application form.
After the webinar we drive them directly
to an order page with lists, a summary of the information
and then just buy, right there, 2,500 bucks, that's it.
So there's no manual labor involved, right?
So this an email, a Facebook message he sent me.
Hey Daniel, just looked at our stats
and realized the webinar we created
has generated over 120 K Canadian,
80 K in US, in the past 10 months.
That is more than double what we
have generated from the application funnel.
Is that pretty good?
Round of applause.
(crowd applauding)
Not just double the money, but eliminate the work.
That's the smart part about it.
So I eliminate work and double the money.
Right, it's a simple example.
- [Man] Dan?
- Yes.
- [Man] Question, so when you're just testing your webinar--
- Yes.
- [Man] You don't know conversion to know
if you want to do it, so do you want to get
a lot of people there, not a lot of people there?
How would you think, do you want
people who know you're there, do you want
people who don't know you're there?
- Good, good question.
So when you're just testing out,
you're launching your webinar, do you want
a lot of people going through your webinar,
do you want not a lot of people?
Do you want your friends to be on it?
First of all, your friends on it, it doesn't matter
because they're not the buyers, unless they're buyers.
So you only care about the opinion of your target market.
I like to put them, like when I launch my program, a--
- [Man] List of your friends, I meant your list.
- Your list is okay, your list is okay
because they might be potential buyers, right?
But I would put, not in a search but a stream,
and it also depends on how fast
do you want to tweak the webinar.
So I want to get those data, go back.
Let's say I want, 1,000 people have seen my learning page.
So let's say I drove some traffic.
1,000 people have seen my learning page.
It would give me a conversion.
Let's say my conversion is 10%.
That's not good.
So I know I need to tweak my conversion, right?
But let's say I drive 1,000 people
forward with me on those numbers.
So 1,000 people go to the learning page,
30% of people register.
That's pretty good.
Let's not touch this thing.
However, only 10% of people showed up.
So then I need to work on my showed up process.
My learning page is working.
I need to work on my showed up process.
Let's say assuming my show up process is also decent,
30, 40% showed up, but my conversion is like zero.
Then I know my sign up is good,
my showed up process is good, my conversion process sucks.
So my webinar is not communicating
the value that I want to deliver.
So you fix it bit by bit, you tweak it bit by bit.
I'm not saying this is overnight,
but when you have something that works
you don't need to touch it.
Trust me, Matt is not touching that webinar in a long time.
He can run that thing for a long, long, long, long time.
Took some effort to create it,
but once it's working, it's working,
right, you don't need to touch it.
Make sense?
So what I'm saying, to answer your question,
drive your people to it, your list, 'cause it's free.
If it doesn't even convert with your own list,
chances are it's not going to convert to a cold list.
Right?
If the people who know you, who have known you for a bit,
if they don't even buy this thing,
assuming they are in your target market,
I mean you gotta tweak that first before you go cold.
So hot market, try that, warm market, then cold market.
You already know this stuff.
So what have you learned from my talk
and how does that apply to you,
and how do you take direct action?
Comment below and let me know.
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