- Do you currently have a Facebook Group,
but not really sure on how to monetize it?
Well, I'm going to talk about
how to make money with Facebook Groups in 2020.
Make sure you stay tuned.
Hey, I'm Dale L. Roberts,
a bestselling author as well as a self publishing advocate
who wants to show you how to publish books that sell.
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make sure subscribe to this channel
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at twitch.tv/selfpublish
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Stick around to the end because I'm going to tell you
some best practices and proven strategies
I've used to monetize my specific groups on Facebook.
The big problem when it comes to Facebook Groups
and especially when it comes to selling it,
a lot of people are really concerned
that if they start to leverage their Facebook Group audience
to get some type of sales,
they think they're gonna scare away their audience.
( croud jeering)
But if you take a step back
and you approach it in the best way possible,
then you should minimize the amount
of people getting scared away if anything,
it's going to be delivering them the goods,
giving value to them and that way
the sale is gonna make sense.
So here are five best practices
and proven strategies I've even used on my groups
when it comes to making money.
Number one, build first sell later.
Okay, so if you've got a group,
let's say less than a hundred members,
one of the worst things you can do
is you start to beat people up
with all of your different products, services and wares.
(men groaning)
Cause they're just gonna get tired, they're going to leave.
You want to make your community grow first
and then worry about sales.
So get people in there, get engagement
and get it to where people are chatting on a regular basis.
If you're seeing only one post per day
and only a few people are interacting,
then chances are likely it's not grown
to the capacity it needs to be
before you start selling people on things.
Now there's gonna be some sales experts out there
losing their minds, but that's okay.
I promise you grow your group and long term,
you'll be able to monetize that and it will make more sense.
Number two, passive links.
So if you've got any kinda products, services
or any type of brands that you want to
of course sell to people,
you're gonna go ahead and place a link
inside your description
or inside a post that you're putting up,
any number of places
to where it can kind of passively collect any kinda traffic.
One of my favorite ways of doing things
is sending people over to my YouTube channel,
or over to my email list
or even towards a course that I've already created
to where they can buy that
and I'm not really having to beat anybody up.
It's just setting there so it's fairly innocuous.
And if somebody clicks on it fantastic,
if not, at least it's just kinda sitting there
and doing its job.
So if you're really concerned early on
about making some sales and it's a little smaller,
then this is the exception to the rule
about building first and selling last.
You can put some passive links in place.
Number three, deliver ridiculously stupid value
before selling.
I think Gary V put out a book it was called,
"Jab, Jab, Jab, Right Hook" at one point or another
and to summarize it, it's saying
deliver value, deliver value, deliver value and then sell.
When you deliver so much stake in value,
what ends up happening
is when you finally go to sell a product,
people are a fan of you,
they've learned who you are,
they've built that know, like and trust factor.
So when you do go for a sale of something,
they're gonna go, "absolutely, of course I'm gonna buy."
In some instances if they like you enough,
they will share your products for you
and do the work for you.
Which is pretty free and cool.
Number four, promo posts to avoid overselling.
I shared this in my past video about
"25 tips for Facebook Groups"
And part of that was putting together
just a purge post of some sort.
And you're gonna find that sometimes
and it's not in all walks and all genres and all niches,
but there's gonna be sometimes that
other brands or services
are gonna come in and they wanna sell their stuff.
I would recommend
that you put it into rules that they don't,
but create a purge post of sort.
To where they have an entire day on a specific thread
that they promote their brands, their services,
their affiliate products into one post.
And what this does is it puts everything
into a very engaged post
and people can kinda learn where to go.
And also when you go to do your sales,
you're taking center stage.
It's something a bit more special
than if say for instance, you have everybody willy nilly
selling their products and then you go to sell yours.
Well, you're not gonna be heard above the noise.
(trumpets blowing)
One of the ways you can mitigate that
is putting in together a promo post
to where people can kind of
insert all their products and services and stay there,
that way when you go to sell yours, it's a bit more special.
Number five, live video for the win.
Going live into your group is just a big win for everyone
and especially if you're an expert authority in your niche,
or even someone that people look up to.
If you live stream in your group,
here's the cool thing is people will start to tune in
and especially if you let 'em know ahead of time,
you're gonna be at a specific time spot,
they will show up and they will engage in that post.
You get so much more engagement in live video posts,
especially if you're chatting with each person
and welcoming into the live stream
and asking relevant questions to get conversation going.
It's going to send little little messages,
little triggers to the Facebook algorithm,
that there's something important about your group.
And it's gonna send more people into there
and it starts to grow your group.
And of course you will have a deeper pool of people
that you're able to sell your products, your services,
your wares and all that type of stuff.
And if you're doing a live video,
don't be afraid to sell.
You can always just let people know,
"hey, by the time I'm done with this live video,
"I just wanna let you know ahead of time if it's cool,
"I'm gonna share something with you.
"Also, if you wanna skip right to it,
"I've got a link inside my video."
So what you would do is send them to a specific link.
Make sure it is inside that live stream for that video.
Hey, would you like to learn a little bit more about
Facebook Groups for business?
Well, good news.
I told you already before, I did a full video about
"25 Facebook Group Hacks"
You're gonna find out in this very next video.
The 25th one's gonna surprise you.
You're gonna be like, "oh my ghosh."
But you're not gonna be able to find that out
till you see in the very next video.
So I'll see you there.