Hi, I'm Antony Bonney of inSurge Unlocked
Today we're going to be talking about the impact that messaging can have on LinkedIn.
Welcome to Workshop Wednesday.
Welcome back everyone. So this week we're going to be talking a little bit about messaging
and what impact that has on your LinkedIn account.
There will be some people who tell you do not direct message.
I can assure you, here at inSurge we have hundreds of clients
that direct message their potential customers
and get fantastic results.
It's all about quality and being smart.
So I want to walk you through a few things that will actually help you get a better direct outreach.
Okay. So first of all, one of the things that you're going to have been doing on LinkedIn
or you should be doing is making sure that the people that you're
connecting with are your potential customers
know understand your audience
and when you're building that audience make sure that they fit
within the kind of people who will use your products and services
Once you've done that then you may want to then look at reaching out to them via connecting
and messaging. Once you've identified all those people you want to put them in your network
for the long term.
So when you're reaching out to them and connecting with them,
the last thing you want to do is put them off straight away.
So your initial outreach needs to be
nice and soft and make sure that somebody's comfortable to be in your network.
If you go straight for the throat with a sales message you're going to struggle
because it's going to turn a lot of people off straight away just
because somebody's not your customer right now doesn't mean that in six months time.
You can't sell to them then
so it's really important that you make the effort to get the right people in there
and try and market them at the right time.
So when sending a connection you can send a message with that
there's two things you need to be very conscious
of when you're sending initial connection message,
what you're going to find is firstly most people are using a mobile.
So nearly 60% of people are browsing
through LinkedIn on their mobile phone
what that's going to mean to you is when you send a connection request similar to this one here,
if you've typed a message in on their mobile phone,
the only part of that message they will see is this it says hi Antony,
I've just popped this in here.
as an example but you will see if they've wrote the message in down further in the text.
Then you're not going to see that and most people are then going to look at it.
Look at the title that you have. Obviously your title is important and your pitch is important,
but they're going to look at this
and say no or yes one or the other
very few of them are clicking into that
message and reading what's on there. Now for the people who do click in that message and do read it.
That's when you don't want it to be a big long sales message
so they make the decision from there right there
about whether you're going to be in their network or not.
You want to build up some credibility
and a relationship with them to be able to move further forward with them if they're not going
to buy from you right now. Keeping them in your network long-term is the key here on this connection.
So you've now got your potential customers in your network.
You may now want to put out content to them.
And if that's what you're a do fantastic, it works longer process to get them to buy from you
but it still works if you want to direct message.
There are a few things right now, which will have a negative impact.
So be cautious of a couple of things firstly don't send War and Peace.
Nobody wants to get a message that's going to take them three
and a half to five minutes to read
and it gives you every bit of information about
what that company does. People will just look at
it and think boring I'm moving on. They'll read the opening of couple of
lines if it's not engaging with them straight away they're gone.
Don't waste your time. Secondly don't send a calendar Link in a message.
There is nothing worse to a potential prospect then me turning around
and saying to you I'd love to talk to you about
what we do when you can fit me in jump in my calendar when it's convenient for me.
That's not sales, that's not how this works.
Nobody's going to kindly to having to slot themselves into your calendar.
So if you want to reach out to them, that's fine,
but don't send your own calendar link. Now the maybe a few of you out there that are on LinkedIn for dating.
I'm hoping not very many but there will be some, try not to start your messages with
Hi, How are you? This isn't Tinder and I know everyone says this isn't Facebook.
But if you're going to do it try
and keep some level of professionalism that somebody's going to want to respond.
Just asking “Hi, how are you”
when you don't know them isn't going to get that kind of response when sending your message.
There's going to be a huge percentage of people that do not respond.
They'll read the message and move on. Those people may well come back to you in the future.
You may want to remarket them in three or six months.
Try not to go straight back at them within two days five days with exactly the same message.
It's almost like you're saying to them “You didn't read it properly So I'm going to send it again”
Nobody's going to take kindly to that if you want
to speak to them again fight send another message,
but send something different. Now, I'm going to go into messaging in a lot more detail
I'll in another video on another week. But just as a small round up.
This message should not be about you! Your potential clients want to hear about
what you do for them.
So it needs to be about them. What are their pains?
What are the problems that they are likely to be having that you solve?
These are the things that you need to be talking about to get them to
relate to you. Talking about you being award-winning
and how fantastic you are
as a company is not going to be something that's going to engage
them. Talking to them about a problem that they
currently have that you're able to solve is much more likely to get a response.
Now, this one seems very simple, but I think it's really important.
You need to be conscious that you may be on LinkedIn every day,
but there's a lot of people who aren't they'll be there maybe
once every two days once every week once every month.
So if you're going to send a message and then within 20 minutes of them accepting that connection,
you're going to go and sell to them with a whole long message
then they may not see that for a week.
So you need to space out how much of an outreach timescale you leave.
So once you're connected give them a bit of time to digest that connection to maybe
have a look at your profile have a look at their profile
so that you've got some understanding of who they are.
Now. These are just a few small snippets of how to approach your messaging on LinkedIn.
It is a tricky task be under no Illusion.
I've spent months and months
and months and months trying to perfect
and get the best messaging but realistically all comes down to your audience.
So the best advice I can ever give you his understand your audience know who you speaking to,
and know the kind of things that they are likely to respond to.
Right guys thanks for watching. As always. I always appreciate your support.
So please keep sending me messages
and you can actions any information you need on LinkedIn as many of you now know out there.
I am always happy to help I will respond to every message.
I can to give you any LinkedIn support that I can you can follow me on.
LinkedIn you can subscribe to me on YouTube and I will see you next time for Workshop Wednesday.