If you're an OG subscriber, you might remember the days when I was filming on my iPhone with
that light blue background, my old office and even wearing a funny costume from time to time
but you'll also know that my YouTube channel has changed over the years and I get some comments
asking me why how it's evolved so I want to tell you the huge epiphany that I had that led me to
changing the way I YouTube. So, let me get into why I changed the focus on my YouTube channel
and how my relationship with YouTube has also changed over the past six years.
In the beginning of my YouTube channel, I was a lot more social media focused. I even talked about
things that I would never talk about now like how to grow your Twitter, it's not a platform I
spend as much time on now. I was very tactical, I had weekly uploads and honestly I think less of
my personality shined through in those videos. I thought that to display myself as an expert
on video that I should be like professional and buttoned up and you know almost like a
professor. Now my intention is to be real and share the stories that matter and that the
ones that also get people emotionally invested into why what I'm sharing with you is important.
I'm still sharing the marketing strategies and the tactics and the applications but doing in
a way that shares the story and why it matters to give people a mindset shift or help them grow out
of limiting belief systems to understand why this is so important that you believe it. If you're not
one of the OG's and maybe this is one of the first videos you've landed on from me, go ahead and click
that red subscribe button. I post new videos to help you accelerate your business growth
and send leads from hello to high ticket every single week. One of the sayings that I live by
is that your business evolves as you do and so is my YouTube channel. I've grown as an entrepreneur,
as a person in my personal development, in the relationships around me, in the mentorship that
I have that has you know brought me to new levels of awareness and skills and because of that, I want
to share what I learned with you. Another quote that I love from my mentor, Alex Sharfen. He says
your business is broken and if all goes well, it always will be, that might sound a little bit scary.
What do you mean my business is broken? Like do you feel a little defensive maybe hearing that? But
when you understand it from the lens he's sharing it, it's a really good thing. Alex also teaches that
there's five core functions in your business: lead generation, lead nurture, lead conversion,
fulfillment, retention and upsell. So as you grow in some areas of those business, you're going to shift
your focus to what you need to optimize next. If you're selling a lot, you're going to have to work
on your delivery systems. One of the things that I had to come to terms with is that I'm never
going to feel like I've made it. It's not like there's this finish line, cross the finish line,
smooth sailing game is over and then I'll never be challenged again. This is a game of continuous
personal development and one that I want. I've signed up for constant transition and challenge
and the game of overcoming resistance. So what does that have to do with my YouTube channel? Well I'm
going to share that with you but I want to know first in the comments below what was the milestone
that you had in your mind when you first started your business that you thought would mean that you
made it and how has that changed over time? My YouTube channel evolved and continues to evolve
as the business transitions and yours should transition in the direction of your personal
development and growth. Now, I basically look at my channel as me learning in my business and
what I succeed with, I come back and document and share that with you and that means saying
difficult things. You know, no Instagram filter is just showing you the pretty stuff. I've made some
difficult videos like there's one the truth of my two comma club award video, that was when
unfortunately there were some pretty malicious rumors about me and saying that I faked earning
a million dollars and I shared that story and it was a really challenging video to make especially
you know the pain of being gossiped about and my name being slandered.
But I shared that and I think there's a really powerful lesson in that video or the video-
my name change video where I share that my marriage ended and what I was going to be
experiencing. There's actually a whole playlist on my channel called the road to FHL and that was
me at this pivotal moment in my career speaking at Funnel Hacking Live in front of 5,000 people
while also going through a very messy divorce and I share those things not for sympathy or
to make light of it but to show that you can turn your mess into your message and that part of your
story becomes your backbone and your pillar and what makes your audience connect to you, that part
of my story is what makes me Marley Jaxx. Those are often some of the scariest things to share
but also going to make the most impact because of the transparency and vulnerability. Your audience
feels like they're part of the journey. They'll have an easier time cheering louder when you win
because they've seen where you've come from and feel like they've been part of it and along for
the ride the whole way. So if you want to create this strategy for your own content, whether it's
on YouTube or another platform, one of the first steps that I'd recommend is creating a list of
the tactics, the strategies, the expertise you can speak to and then also a story inventory because
sure, I can talk about video marketing and webinars and sales funnels and selling high ticket and I do
love to do that but I don't share that without sharing the story behind it of what got me to
that place and the mindset shifts and the identity shifts and the limiting beliefs I had to overcome
to be able to achieve those things. From your story inventory, that's where you can share your personal
experiences that helped you to get that mindset shift that now you're sharing with your audience.
You know sometimes the best way to learn things is through experience or by learning the hard way
but we can also learn through other people's experiences and through other people's mistakes.
I often say mistakes or tuition and I'll share all of the mistakes, I've been posting
a lot recently on my YouTube channel. When I first started creating my story inventory, I would just
brain dump so many experiences or memories that came up and you can also start it by looking
at your life in chronological order, like what's your earliest memory or what is a memory that
led you to who you are today? When did you discover that you wanted to do what you do? When did you
discover your expertise? Who are the mentors that taught you some of the most profound life-changing
lessons that you still operate from today? What were some of the biggest mindset shifts that you
had? How difficult were they to overcome? What were your biggest highs, your lowest lows, your failures,
your successes and from there, every story may lead into another that your story inventory is
something that you're constantly going to be adding to. And even the day-to-day stuff
that happens right now like when you start your story inventory, yes go back into your memories
because that's going to help contribute to the stories you tell today but then there's also
the day-to-day things that happen around you. Like you overhear a conversation at the grocery store
or your flight was delayed and then this happened and that gave you this epiphany that then you
share connected to the lesson you're sharing. The best marketers are the ones who spend more time in
the story. This is something Russell Brunson talks about in sharing your content is you have to share
how you learned it and how you earned it so that your audience also gets the feel for wow, like
they went through a lot to be able to have this epiphany and that's why this is important for
me to pay attention to it. I often tell my clients when they're working with me I can't wait to see
where you are a year from now because your life and your business will be unrecognizable. This
path, this road that we're on in entrepreneurship, we are evolving faster than most people and it's
kind of interesting to scroll back on my YouTube channel now to see how it's evolved. Sometimes to
take the next step in your business, to go to the next level, you have to go back to see where you've
come from and kind of dissect those lessons to know what got you here won't get you there and
find the insight of what is going to get you to the next level. If you're ready to discover the
next evolution of your business, I want to give you access to my highest performing, most revenue
generating campaigns that you can just plug and play into your business and your YouTube channel
to maximize lead generation and sales. If you click the link in the video description below,
you can attend my next free private training where I'll be showing you how to ascend leads
from hello to high ticket. Another quote that I love from my mentor Alex Sharfen, he says
your business is always is broken. How long have I been talking seven minutes? Oh, I thought I was done-
and from there, like every story will kind of just, you'll remem- the behind the scenes or the
moment that gave you the- was six figures in debt about how I made my first million dollars, how-
how what not to wear, what not to wear on camera so you're not embarrassed for
10 years to come when you're like what fashion choices did I make back then?