Joe Biden in an effort to reach out to young voters and
also convince them to get the jab.
Called on the Jonas brothers to put together a fun little video for him.
Let's watch.
>> Are you vaccinated?
>> Yes sir.
>> Hey, who's the president man?
Who's the president?
>> Biden. >> [INAUDIBLE] Do you wanna tell
Joe Biden right now?
>> What's up baby?
Take me out to diner.
>> Do we get it?
>> We got it.
>> So some might watch that and think to themselves, wow, nailed it.
That was great.
That was so much fun.
I'm sure the youths love it.
But for people like me,
I watch it and I think this.
But why?
I don't know, maybe I'm being super unfair, but-
>> No, you're not.
>> Okay, good.
>> Okay, so look, there's a political article about this.
And every part of the story is hilarious.
Including the assumptions of the reporter, okay.
They say like he's got a digital team.
And you know how the largest digital team is by the way?
25 people.
It took 25 people and weeks to make this video.
>> They nailed it.
>> But the funniest part of the article is there like look that digital team,
they're willing to take risks.
And they know that this will be mocked by some.
And I thought, okay, so they know that, right?
And then I read further and they're like, no.
They thought it'll be mocked by some of the people in Washington who think you
should be more somber as president.
This isn't presidential.
But the kids at least will love it.
No, you're gonna get mocked by the kids.
Okay, this is like what old people think is cool, right?
>> I don't know why don't >> I think we got it.
>> Maybe we can put some Frank Sinatra Diddy's in there too.
Anyway, Frank Sinatra, pretty dope.
But I don't think like young TikTokers are like, I can't wait
to hear like a Sinatra song in the context of like approach [CROSSTALK].
>> But they might like it better than the Jonas brothers.
>> They might.
Because you know what it is?
It comes across as inauthentic and pandering.
>> Yes, that's why.
>> And like dude, young people of today, they don't like it.
They don't like to be pandered to.
They're smart.
They're politically aware.
And I just don't see like the pandering with the use of
celebrities really like having an impact.
And so by the way, it's not just us speculating about what the youths think.
There was some reaction to it.
So let me just get to that.
Online, there was some shock that the video even came to pass.
Some of it was dismissive.
A fraction of folks on TikTok called for
action on other agenda items such as, Wow, student debt relief.
Maybe focus on that.
A rolling Stone podcast argued it had backfired with the youths.
But in the first 24 hours, the clip had 50 million views, 10 million likes and
500,000 shares overall.
So take that naysayers.
People shared it.
So it must have worked.
>> No, but they shared it because they were making fun of it.
Every person who sent it to me was look at this clown show, right?
They're so clueless.
They have no idea.
I guarantee you that you would be 1000 times better off If you actually did your
campaign promise of taking away $10,000 in student debt from everybody, okay.
But guys hold on.
This is really important.
Because they think younger voters and younger Americans are dumb.
That's their assumption.
So if we give them a celebrity and a video we think is cool,
will trick them into voting for us.
And then that way we don't have to do the policy.
They're 100% wrong.
The younger generations are much better informed than the older generations.
They have access to all this information.
Plus they have the student debt.
You can't trick them into thinking they don't have it, right?
But, hey, I lied to you and you still have the student debt.
But Jonas brothers get out of here and look.
No, look, I feel like the Biden administration and
especially his marketing team, whatever you want to call them.
They keep trying different things.
And then after they fumble, after they get the backlash or
the criticism they go in a different direction.
But they can't get it right.
So I couldn't help but think about what they put out a few weeks back.
Where they're trying to apply pressure to get the social spending package to build
back better agenda passed.
And you know what they did in their video for that.
They had Chief of Staff Ron Clain do like a super boring video.
With like super terrible music in the background.
Where it's just like nonstop, like clapping and snapping.
And it's just like, we need to pass the build back.
But who are you bro?
There was nothing inspiring about that video.
In fact, watching that video made me not wanna pass the build back better agenda.
And I'm pro build back better agenda.
Like it was one foible after the next, right.
And this is another example of it.
Don't insult young people.
They actually care about the issues.
You have to do the work.
Do the work, do the work.
>> Okay, last couple of things here.
They all use like these awful catchphrases.
That's got PMC written all over.
Professional management class, okay.
So these are the guys that come in like, we got this man.
We know what young people around there, like TikTok, okay.
And so one of the phrases they kept using is we got to meet people where they are.
That's the thing I've heard a million times in the industry.
And they think they're clever by saying, the audiences on Tiktok.
So maybe we should do something on Tiktok.
To which I say, duh, that is an interesting or clever thought to you.
You're like, you got to meet the people where they are.
That means like, hey, you know what?
Maybe instead of doing CNN nonstop, we should try Tiktok once or twice, okay.
And they made up these words about their plant operations or something.
I'm like, that's not a thing.
And then finally, did any of this work?
And the answer is no.
Harvard youth poll out about a month ago or earlier this month actually,
51% unfavorable, 46% favorable among 18 to 29 year olds.
And that's the demographic where he should have a monster lead on Republicans, right?
But he's even unpopular among them because he does these gimmicks where they think
they're gonna trick young people.
And they appear to be entirely untracked.
>> I mean, it worked with the Obama administration.
I mean, it was like a celebrity filled administration.
Not saying that he actually had celebrities within the administration.
But he called on them or
tapped on them quite a bit to help him with his marketing.
But things are very different now.
I think young people are experiencing the dire nature of this
rigged economic system.
And trying to pander to them by using celebrities or
relying on internet memes and all that.
Especially if you're not doing it in a way that's really amusing or entertaining,
it's not gonna work.
Finally, I did wanna provide some context into the video itself.
Because it was a play off of a viral video known as the Big Bang Video.
So, which by the way, the original one is actually fascinating.
So it involves a man named TJ.
He's homeless, he lives in Coney Island in New York.
Go fund me for him was created and has raised over $30,000.
So let's watch the original video featuring TJ.
>> Happy thanksgiving heads.
We love backing Coney Island >> What are you thankful for
this Thanksgiving?
>> In Jesus Christ and Biden.
>> Who? >> Biden.
>> What you gotta tell Joe Biden right now?
>> Bring me to the White House baby.
>> Hey yo, he's kissing the cop car.
What you gonna do when you see joe Biden in the oval office?
>> I'm gonna give him a big old kiss.
>> Hey, yo, Big Bang.
>> So that's the original video.
>> [LAUGH] >> Okay, I got to say one last thing or
actually one and half.
The term I was looking for is Planter Ship team.
They're like we're gonna take the platforms like TikTok.
And we have partnership teams inside the White House and
we're gonna be Planter Ship teams.
Are they also doing AB testing because it doesn't seem like it.
>> Yeah, Jesus, okay.
But guys, the point of this, they claim is to get people vaccinated,
but people who are young and progressive are already vaccinated.
You'd have to reach the right wing to get the unvaccinated.
And this isn't going to do it anyway.
It ain't about the vaccinations.
This is their attempt to get political approval from younger people while
pretending to promote the vaccine.
Keep it real.