I’m Derek Johnson with tatango.com, and I’m answering the question, how does Tatango
pricing work?
So first off, what is Tatango?
Tatango is a software provider for marketers to build and manage mobile messaging campaigns.
That can be text messaging, MMS messaging, and hopefully in the future, RCS messaging.
And essentially, allows marketers to build any type of messaging campaign without developers
or without needing to be a developer themselves.
So you can build mass text messaging campaigns, SMS contest, SMS quizzes, polls, really any
type of campaign that you can think of, you can build with the Tatango software.
And the software is web-based also, so you don’t need to download anything.
It’s all in the web, so it’s really simple.
You just go to your computer and log in.
So how does Tatango pricing work?
So when you have a new client, you’re gonna come to Tatango and you’re gonna pay a setup
fee.
The setup fee is going to include everything that is needed to get the client up to launch
and to launch the campaign.
So that’s gonna include training on the software for you.
That’s going to include compliance.
So we’re gonna look at your TCPA compliance, your CTIA compliance, wireless carrier compliance,
really help you with all those different things.
We’re going to train you on the software.
We’re gonna onboard the campaign, provision the short code, which means the client is
gonna get their own short code, and then we’re going to test the campaign prior to launch
to make sure everything is working properly.
So that’s the setup fee.
Then you have the software fee.
The software fee is for actually using the software and includes things like support
and guidance, because not only is Tatango a kind of a self-service solution you can
log in to the software and edit things, update things, send things, build campaigns, it’s
very simple.
But you can also contact Tatango.
We’re there for you 24/7 to make sure that your campaigns are successful.
So you have a question about the software, about strategy, you wanna troubleshoot something,
Tatango is there for you, and that’s included in the software price.
One thing that also is included in the software price is the cost of the short code.
So a short code has a cost, a monthly cost, in addition to the hosting of that short code.
All of those expenses are included in the Tatango monthly software fee.
So there’s no hidden fees.
It’s a setup cost, and then a monthly software cost, which essentially includes everything
that you need.
The one thing that it does not include is the messaging cost.
So with software, you get no messages.
And the reason we do this is because we wanna make sure that you only pay for the messages
you actually send.
So a lot of software providers will say, “Oh, with our software, you get 50,000 messages,”
and they’re essentially charging you for the 50,000 messages.
But what if you only use 10,000?
You’re still paying for 50,000 messages.
So here at Tatango, we do things a little different.
We have the setup fee, the software fee, and then we have a messaging fee.
And I call it a variable fee because if you send zero text messages one month and you
receive zero text messages, you won’t be charged anything for your text messages.
So essentially what it is is you’re charged for an inbound, outbound fee for per text
message or MMS message, and maybe in the future, RCS messaging.
And essentially, as you send and receive messages, we will charge you for each one of those,
but we never charge you for more than you’re actually sending.
So it’s great.
So every month, you can determine how much you wanna spend on messaging, and then you
have control over how many text messages you send and receive.
So it allows you to have complete control over how much you’re spending on your message
sends.
So that’s Tatango pricing kind of in a nutshell.
You have the setup, the software, and then the messaging fees.
If you have any question, you can always email us at sales@tatango.com.
But that hopefully answers the question for you, how does Tatango pricing work?