- February 2021 update, here we go.
This creator is not necessarily the smartest one
because I just recorded for like 20 minutes
without having my microphone plugged in.
That much for being productive.
Hey, my name is Dan.
I make videos for part-time creators or Lazy Creators
to help them find the right tools to get things done
and to inspire them to create more.
So if that's something for you I'd love for you to subscribe
and hit the bell but let's dive in.
As you can see I've got my glasses on today.
So I look smart cause we're talking numbers today.
This is serious business over here at the Lazy Creator HQ.
This is my second video in little Analytics Series
for small YouTubers.
In this series I'm showing you my channel performance
after each month of 2021, to help you understand
how the numbers can look like for a new YouTuber
in 2021 or someone who just started their channel.
I'm so used to watching all those big YouTubers
showing their analytics and how much they earned
on YouTube in any given month.
But I thought it might be helpful to show the reality
of what it looks like for someone who just started.
Obviously I can only speak for my own channel
and other small YouTubers.
Might have a different experience.
They might be growing much faster or much slower depending
on what they're doing, but I'm still hoping
that it's helpful sharing my experience on here.
Spoiler alert.
I made zero bucks on YouTube in February, 2021.
So this is not an earnings report or this was basically
the earnings report portion for this video.
Okay, my last video was 12 minutes long.
So I'm trying to keep this a little bit shorter.
Let's get started.
Okay, last month I posted my first video
showing you my January numbers and how my channel
had performed after my very first month
of posting consistently to YouTube.
So let's look at a little summary here as a starting point.
The numbers that I'm gonna show you are actually
slightly higher than what I had in the video
because when I recorded that video, it was the last day
of January and not all numbers had been included
in the final stats yet.
Alright, so in January I had a total of 1,161 views,
58 watch hours and 41 new subscribers
which ended up being a total of 76 subscribers
at the end of January. I had 9,000 impressions,
a click-through rate of 6.1% and 820 unique viewers.
In terms of where the impressions came from,
9,000 impressions and total and 38.7% of those impressions
came from YouTube recommending my content on the platform.
The most of these numbers were higher
than all of 2020 combined.
So this really showed that once I started posting
consistently to YouTube it made a huge impact on my channel,
that and being smarter with keywords and essentially helping
YouTube suggesting my content to people on the platform
I'm using TubeBuddy to research all my titles and keywords.
TubeBuddy is a Chrome extension
which has a few free tools, but I'm using the pro version
which is $7.20 per month if built annually.
But if you have under a thousand subscribers like I do
then you say 50% and you essentially pay about
45 bucks US for your annual subscription.
I find it really helpful.
So I'm gonna put my link in the description below
in case you want to check that out.
And if you want me to go into more depth
in terms of how I'm using TubeBuddy, let me know
in the comments below and I can make a video about it.
Okay, so let's look how my channel did in February,
noting as well that this was a short month.
I actually haven't looked at these numbers in detail yet
even though I have my YouTube analytics open pretty much
at all times during the day, which is pathetic
but let's look at this.
In February, I had a total of 3,134 views,
177 watch hours and 66 new subscribers
which ended up being 142 subscribers in total.
My top videos are down here,
my Australia anniversary video, Milanote,
and then four videos that are posted in February.
So that's good.
And something I wanted to show you is this chart here
because I was just shocked in this,
these were the January views to 1,161.
And then in February, even though it was a short month
it almost tripled, which is super exciting.
I'm so happy to see this.
So let's go into reach to see this in more detail.
My total impressions were 32,700
which was 264% up from last month.
And while that's a massive number.
So that's good.
My impressions click through rate seems to have dropped
to 5%, which I'm not very worried about
because I hear a lot of YouTubers saying
that click through rate of 4% or even lower is normal.
So this is still okay, but I will keep this in mind
for my next titles and thumbnails and 3,100 views
and 2,400 unique viewers, which is 194% up from last month.
So let's look at the traffic sources.
So the main traffic sources were from browse features
suggested videos and YouTube search, which I'm so happy
to see because this is exactly what you want.
This means that YouTube is basically doing all the work
for you and pushing out your content.
And if we look here on the right-hand side,
this shows there is more because 67.6% off impressions
came from YouTube suggesting my content on the platform,
which is much higher than January.
And with that 5% click through rate it ended up generating
1,600 views in February.
Okay, so let's look at engagement.
In this tab, I'm not really looking at much only
at the average view duration.
And this seems to have gone up a little bit by 14%,
to 3 minutes and 24 seconds.
And I have a quick look at the audience retention
at the 30-second mark, but this is not only for February.
This is for the whole of last year and looks pretty good.
Usually I would look at audience retention per video.
So I would go into more detail here.
That's why I'm not paying too much attention to this.
And then let's go into audience.
And I had 60 returning viewers, which is almost double
to the January returning viewers, unique viewers
2,400 and 66 subscribers that we already had.
What I'm super excited about is this,
because for the longest time I didn't have this
and adjust popped up in the last couple of days.
So I can now see when most of my viewers are active
on YouTube so I can adjust my publishing schedule
or at least try something new.
I usually post on Wednesday afternoons, Sydney time
and it seems like my audience is quite active
around that time, so it's a pretty good time slot for me.
But here my TubeBuddy recommendation says I should post
on Fridays at 9:00 AM.
So it's think because there are more hours
with a lot of activity from my viewers on YouTube.
So I might try that this month.
So I'm very, very happy with the results from February.
For one thing to note is that the majority of my traffic
comes from one single video and it keeps going up
which is my fourth year anniversary in Australia video.
And it's for sure the video that I'm most proud of.
And my favorite video on my channel, it's getting a lot
of comments as well, which is really lovely.
Thank you so much if you are one of the viewers
or one of the ones who commented,
I really, really appreciate it but it's not necessarily
the type of video that I'm gonna make week after week.
My main goal for this channel is to make videos
for part-time creators to help them simplify their workflow
and get more things done and be motivated to create more.
But people seem to enjoy me talking about my experience
of moving to Australia and what it's like for a German
living in Australia.
So I would definitely wanna incorporate
that a little bit more into my content strategy.
That is one of the reasons why I started a blog,
and actually the last video that I posted
is about things that I love about living in Sydney.
So check that out if you like and I really appreciate
everyone of you being here and supporting me and subscribing
to my channel and I wanna make videos
that you enjoy watching.
Okay, that's it for my February update.
Thanks so much for watching.
I hope you found it helpful.
Let me know in the comments below, if there's anything you'd
like me to talk about in my next video
or anything that I should go into more detail.
If you are YouTuber or just started their channel
then let me know your key stats in the comments below
so we can cheat other on, make sure you subscribe
and hit the bell to get notified when I post the videos
and yeah next week, I'm really excited for that video
because I may or may not have a little branding update,
rebranding of my channel coming up that I should be able
to share with you next week.
So I'm really excited for that.
Stick around, see you next week.
Take care.