Welcome back. In this episode, we're talking about chapters YouTube.
-Chapter... What the heck is a YouTube chapter? Why do we care?
-You'll learn what a chapter is and you'll know exactly how to add them to your YouTube videos.
So, if you're watching this episode, you know that chapters are new. They're a new thing on YouTube.
But by the end of this episode, not only will you know how to add them to your videos but my hope is
you'll have a clear vision of the future because I think this is a game-changer on really leveraging
the hero strategy I teach on this channel. So, prepare yourself for that. -Well, you know what
we're going to answer. Well, what you're gonna answer is "What is a YouTube chapter? How do you
use them? How do you get to them? What's it all about?" -How about I show you? -Let's do it. So,
let's just pick one of my videos here and we'll hit pause on it once it starts playing. -Oh,
no. Let it roll. No, leave it right there. That's okay. -But see along the bottom. See how it says
intro and summary? -Yes. -And then when I scroll over here. It's changing now. It says success.
Now, it says... -Titled chapters. -Yeah. So... And this is obviously clickable on my iPhone. But
you can do these on Laptop or Macbook whatever. -But this isn't done automatically. It's not like
the program listens and says, "Oh, this would be a good chapter title." You had to put all that in,
right? -That is right. So, Youtube is starting to experiment and do chapters automatically in some
cases. But you can go in and intentionally set them and be more strategic with your episodes.
-Well, how do we do that? Alright. So, take a look at this. I've opened up this video in the creator
studio and you'll see the description. And you'll see each of these timestamps. So, in order to get
these chapters to turn on, you have to start with that right there, 00:00
and then whatever you want. -Now, this is by the way is you actually manually typing this in? Okay.
And as long as you use the format of minute, colon, seconds; it will actually read that and
go there. -Yes, you have to start with that one and then the rest of these will all be set up as
chapters. So, it's as easy as that. -Oh. Well... So, but yeah. But you still have to go through the
video and figure out where success starts and where Kris Krohn channel starts. -Technically,
I don't do it. My amazing team does that for me. -Oh, boy. The ego on this one. Anyway,
kidding, of course. Okay. So, it's that simple. You go through you find the places where those...
Where the actual chapter is split. So, will this be... This shows up like we saw on your iPhone.
If you drag over the entire chapter that stays there until 43 and then success starts. Okay. Now,
why do we do this? What's the advantage or disadvantage? What's the pros, what's the
cons? Why does this matter? -Well, one potential con that people have wondered about is, okay,
if I let people know what's coming, they might skip ahead. And I might get less total watch time
on my videos. But those that have done studies have actually come back and said it doesn't make
sense in my mind but my watch time had actually increased on videos that have this. Maybe it's
because people find what they're looking for instead of thinking "I don't know if I'm going
to find." And then they leave. So, I don't know. But from all studies that I've heard of so far,
having these on your videos actually increase that percentage watch for that average watch
time. -And I know you're saying you've heard. That's what they tell us, what research tells you
experientially with your clients are you that are using this now. Well, your people do it for them,
right? I mean, that's how that works. -We're excited about it for another reason. And this is
where it kind of gets exciting. Because I think this is going to change the game even more. If
you've been on this channel before you've learned about my leaf strategy... You know, I have a
five-ingredient strategy. Ingredient number one is my leaf strategy where you can do keyword research
and pick the perfect title that will automatically get your video views. -Like how to add chapters to
YouTube video. -Right. So, if you do that keyword research, okay? Google has started to index
chapters. -So, you're adding more. Yes, you're going to be found a lot more or easier, basically?
-Yeah. So, if you do that same strategy, if you follow the leaf strategy; you pick the title
of your video and then all the chapters within your video, if you're also to pick these keyword
researched long questions these golden nuggets that I teach how to find and then google and
YouTube, start to index those individually, and if people are searching for something in the middle
of your video and YouTube can link them right to that moment, that's actually pretty cool. That's
more traffic for your videos. -I like it. -Well, I have an idea. Because as I look at these chapters
here, they could be improved. So, for example, this chapter here is about the Kris Krohn channel.
I'm going to show you on SEM rush, this amazing tool that you've seen me use before.
-This is the heartbeat of your entire business. -Yeah. This keyword magic tool. So, if I type in
Kris Krohn, let's just find what questions people are asking about Kris. Let's say it has
to be something that really relates. I don't talk about his net worth. "Who is Kris Krohn?" Okay,
I mean there's not a whole lot. It's real specific because it's a name. Normally, I like 8 or longer
than a phrase. -Yes. -But for the sake of you know being that it's his name, it's obviously really
specific. I will approve that one. So, instead of calling it Kris Krohn channel, I'll put...
-Who is Kris Krohn? -Who is Kris Krohn. -And so, because that particular phrase
is getting searched, that's the exact wording that you would want to put there.
-Yeah. Makes sense. So, on this one, I guess I talk about time frame. What I'm actually
going to do is I'm going to take this whole title because I know that's a keyword research phrase.
And I'm going to put it right there. I was thinking. Should I put that as the intro?
But I'll put that right there. How long does it take to be successful on YouTube? -That's cool.
Well, it's right at the center of it anyway. Which is the central theme. -So, you just saw me edit
my description. And this is a live episode. I am going to save it. It's only been live a short time
and it hasn't gotten huge suggested traffic. By me hitting save is going to reset the algorithm. The
YouTube algorithm will come in and re-look at this video. So, the momentum that it has will actually
reset and that could be bad. So, just be warned that if you're ever going to change the title
or the description of a video, it can kill the momentum that a video already has. -That is great
advice. I have never would have thought of that. I would think it would make it better and they
would just add on. -Yeah. -But it's something... -This video, it was just recently launched. It's
only got 166 views. So, I'm not worried about it and I think this will help the video in the long
run. So, I've hinted at my strategy. Would you like to learn my 5 ingredient strategy
in whole? I've got a whole other episode that that's what I teach? So, then click to it right
up there. It's how to get 1,000 subscribers on YouTube in a day. Go watch that one next.