For anyone starting an online business there is always one strategy and one tool i'm
fast to recommend something you need to do before you launch your business or even before you launch
a big sale such as black friday in cyber monday it is conversion rate optimization and using a
product experience insights tool these names might sound really big and complicated but i'll explain
to you simply how you can use these strategies to increase your sales and customers i've
literally had clients go from a hundred thousand dollars in sales to a million dollars in sales
with this one strategy and tool so in today's video let's go over the strategy and the must
use tool to start using today there is no shortage of great cro tools and apps
out there but one of the og tools and my go-to is called hotjar it's specifically a product insights
experience tool and not just a cro tool which basically means it's a tool to truly understand
and empathize with your users to connect the dots between what's actually happening
and why so imagine being able to understand the minds of all your customers and website visitors
and collating all that useful information into a single dashboard with insights and almost
sort of like mind reading your customers and that's what hotjar achieves i remember using
hotjar when i was working as a marketing manager and thinking to myself like wow you can literally
see how every single person interacts with your site i used hotjar for multinational companies
and let me tell you even the biggest companies make the most common mistakes on their websites
and these mistakes they cost them hundreds of thousands of dollars in sales and those sales were
we were able to reap back by using hotjar in fact in my very first youtube video back in 2018
i said that cro was a big reason i boosted sales because what i realized was that a lot of people
were clicking on the sales banner at the top of my store but it wasn't linking anywhere and so
when i updated that banner to link directly to the sale conversion skyrocketed and hundreds of orders
literally came through that single banner alone and so these sales would have been totally missed
if not for using a tool like hot jar this by the way is a paid tool but well worth the cost
i will leave a unique link to a 15 day free trial in the description box below just a heads up
for transparency's sake as well this is not an affiliate link but i am proudly partnered with
hotjar so let's go over how you should use hotjar and then jump onto my screen to show you how to
set it up correctly and how to uncover those hidden gems to increase your businesses sales
and customers so let's talk about how hotjar works and feel free to jump directly to the on-screen
tutorial in the play bar below if you're feeling a little impatient but i do highly recommend that
you actually understand how hotjar works so you can get more out of this tool the simplest way to
explain how hot jar works and how you should use it is by breaking it down into three different
layers these different layers include firstly the website then the customer behavior and then
testing so with the website you need to understand how users are actually using your website right so
without knowing this very deeply you don't know how to improve the experience for your customers
and this includes things like how long are people staying on your website are people quitting your
website immediately on the first page how often they're returning back and those sorts of things
that's the website layer of using this tool then you have customer behavior this is when
we have to gather data about how visitors use your website and why they behave in a certain
way on your website you know sometimes there's times when i look at these recordings and i'm
like why did this person jump out at that specific point in time well we need to understand that and
that includes things like why they're abandoning their shopping carts how they're navigating your
website are they able to find what they need and then finally the final layer is testing
and once you understand what's going on with your website and your customers you need to test
changes and analyze how customers are interacting with these new changes this could be placing
things like the buy button somewhere else in a different color and that's a small example this
is when you'll start to see increased sales and profit comes through as you begin to test and then
some of the amazing hotjar tools we'll use to find valuable insights include heat maps which show at
you exactly where the average user clicks moves and scrolls and then we have screen recordings
live playbacks of exactly how users interact with your website this is one of my fav personal
favorite tools to discover hidden gems and then you have surveys and feedback tools you know when
you get that small pop-up on your screen asking how your website experience is those are also
cro tools product insight tools that help you understand what users really think about your
site with incoming feedback so all these tools add up to give you a crystal clear picture of what you
can improve on your website and store so the first thing you want to do is get your free trial in the
description link down below so of course you have the free plan and the plus plan and the business
plan most of you will probably go for the plus and business plan they make the most sense the
major differences are the number of daily sessions that you get to record so this is really important
so if you have more than 100 daily sessions per store then what's going to suit you best is biz
the business plan but if you're a brand new store for example then probably the plus plan works for
you just fine the other things that you get is rage quit uh rage clicks that you get to monitor
with a business plan which is pretty hilarious it's when people literally get really annoyed
and they start slamming the mouse you're able to see that you're able to remove the hot job
branding and you get a few more customization integrations so beyond that plus and business are
probably going to suit you best once you have your plan or your free trial you're going to install
hotjar onto your site because it's basically a custom piece of code that allows it to track
your website most of you will be on shopify some of you will be will be on websites traditional
websites so with shopify the best approach to take is to install this piece of code yourself manually
on the back end of shopify being the liquid coding part of shopify so i'll link a um article as you
can see on screen here in the description box below and just follow this step by step and just
be really careful though because whenever you play around with your liquid back end even if you make
a small mistake or a small typo it can take down your shopify source so just be very careful of
that if you completely do not have any experience with uh liquid coding or you just you know
you're too anxious about managing the back end of your website there are apps that you
can use to cut to add hotjar onto your shopify store so let me show you if you type in hotjar
on the app store here you can see that there's hotjar in store hot jar one click install and hot
jar install all these work fine and what you're gonna do is pull a code from hotjar and insert
it into this app i recommend that you do go with a manual implementation here and the instructions
here but it's ultimately up to you i'm going to show you a quick way of installing this if you're
on a more traditional website or off shopify so most of you will use google tag manager if you're
installing this onto a different website so i'll show you how to do that exactly so once you click
start setup you'll need to connect your google account with hotjar so i'm going to go ahead
and connect it and then it's going to connect it with google tag manager if you don't already
have a google tag manager it's completely free and easy to set up then you're going to click select
gtm account i'm going to click on my account and click the tag container so we're going to
connect it up to andrew ethandang.com today as an example and i'm going to click create and publish
tag then once you get to this step click verify installation so this is just going to verify that
you have correctly installed your tag so i'm going to click verify installation again then it's going
to do a quick check on your website to ensure that it is indeed properly installed and you
can see right here that the installation is all successful so now we have to wait for the data to
come through pull through so what i'm going to do is wait a couple days see the data comes through
then i'll go through some of these awesome tools with you but with the power of editing
within the next few seconds you'll be able to see all the data on my dashboard so let's get started
okay so it's already been a couple days and we've got some data pulling through onto our dashboard
got a new cup a cup of piccolo and we're ready to go so let's get stuck into what's happened over
the last couple days so this is the dashboard here as you can see and i'm going to speed run
through a few features of this dashboard get you customized and show you what to expect when it
comes to your new hotjar dashboard alright so this is where you get all your trackable information
on the dashboard but going deeper into heat maps the recordings the incoming surveys um on the left
hand side here let's take a look at the heat map first so if we take a look at the heat map for my
home page so not a whole lot of traffic has come through just yet but there's been enough traffic
to come through to set up a heat map obviously you want more recordings and less that way you
get more accurate data that comes through but it's already really interesting so no brainer that a
lot of people click on the home page they click on resources and if you scroll down here you can see
that people click on courses this sort of data will show you what is going on with
your different pages and that is so incredibly important and powerful because otherwise you're
just sort of assuming and you don't want to assume because it makes an arse out of you and me
oh me but moving on to recordings now this is like i said my pr my favorite feature here
if you can see on the left hand side here there's even a rage clicked section so this is when people
get really annoyed and they try to click something specifically or they're really pissed off with
something you can literally see that thankfully no one's rage clicked on my website just yet
but going back to all users like i said you can filter by country by date by actions etc etc
so looking at maybe this one here if i click play as an example what it's going to do is load up
the recording of this specific user so we can see right now
what they're doing um you know you can skip the pauses if you'd like you can see how they interact
with the site moving on to incoming surveys and also uh detailed surveys i'll show you an example
this is how we can collect feedback so you can see this little icon here that pops out right
you can implement this into your website for really quick responses on how people are enjoying
your website so if i click uh implement and just set this all up what this will do is automatically
activate this on my website and no you don't need additional coding or any other elements here
automatically pops up and collates all the data as well same with survey surveys is a bit more long
form so this is where you get to ask them specific questions and usually what i find is there's less
of a conversion rate for these surveys because obviously it takes more time whereas these
incoming feedback widgets these are extremely useful so now you know how the dashboard works
and its features let's skip back in time a little bit and i'll talk to you about the strategy i
would use if i were you just starting out with hotjar to properly collate all the data together
and take the most uh take take advantage of hotjar altogether so now we've got it
all up and running what do we even test first there's so many things to test right and it's
quite overwhelming since we have so many different tools at our disposal when it comes to hot jar
so firstly you want to get very specific with your changes first there's honestly probably
hundreds of things to change on your website even if it's a very well optimized website there are
always improvements to be made and usually though your gut instinct of what needs to be
changed is probably the most important so make a list of three main changes and goals you want to
achieve first based on priority then use hot jazz tools smartly i say this because you can literally
spend days looking at findings especially if your site has a lot of traffic so make sure you use
smart filters for your recordings for example if your main audience is from the states then
filter the data to display us specific data then tag these recordings that you think are important
to re-review and also view recordings at a faster playback speed these things will like drastically
cut down the time to find those really useful insights that are going to make you hundreds if
not thousands of dollars so essentially you want to use hotjar to validate or disprove what your
gut instinct tells you then make changes based on data so i want to give a big thank you again
to the kind folks at hotjar for partnering up on this video and providing that 15 day
free trial which you can get started with in the description box below and if you got to the very
end of this video you're an absolute legend make sure you comment the code word insight and drop
a like if you found the video useful it's always appreciated and as always thank you for watching