Hey there, wonderful people.
This is Sofia from MeasureSchool.
And today, we will create your GA4 conversions in three different ways.
Enough talking, let's start creating.
I would like to start with this GIF
because I think it shows the whole conversion tracking process in a nutshell.
And the process itself is way more
simplified compared to universal analytics.
I think it is pretty straightforward.
If you want to mark your event as a conversion in GA4,
you should go to Admin, and this is where you can find the list of your events.
Everything you have to do is simply toggle this button right here.
This is it.
And in this way, you turn your event into a conversion.
Another great benefit of GA4 is
the possibility to change the conversion counting method.
So in good old universal analytics,
only one conversion procession for each goal is counted.
Let's say if a user submits a form twice, it will be counted as one conversion.
Whereas in GA4, you can click three dots here and change the counting method.
So you can select once per event, which is recommended, or once per session.
And this gives you more flexibility, which is pretty cool.
But going back to our three ways of conversion creation.
The first one is to implement your event either in the code or with the help
of Google Tag Manager, and then turn this event into a conversion.
So you remember, by toggling the button
right here, I will show you an example with the help of Google Tag Manager.
So this is my tag manager and it is already installed on this website.
And also my GA4 is implemented as well.
Here you can see GA4 configuration tag all pages.
Here on my website, there is a sign up form.
Let's say I want to track this one.
And before implementation, we have to submit it.
Let me use the Lorem Fill.
So I will be Sofia Robinson today.
I absolutely love this extension, I have to say.
Let's click submit.
And here we have the URL.
You can see sign up form success, and I can use it in my trigger.
Let's go back to the tag manager and let's define our trigger.
Click New, Trigger Configuration.
I want to track a page view, but not all page views, yet some specific page view.
I will specify the condition saying page URL contains, and here we go.
I should also provide a name,
page view, sign up form success, and let's save our trigger.
Now we can configure our tag.
Let's click New, tag configuration,
and this should be Google Analytics GA4 event.
Here is my configuration tag and I want to track this sign up event.
This is every commandant event.
You can find the name in the Google documentation.
I would stick to the naming convention.
This is how it should be.
I will not send any parameters with this
one because I set this up for demonstration purposes only.
Great. Let's add a trigger.
This is the one that we set up already and we should also provide a name.
GA4 event sign up form.
Let's save our tag and we can test it.
Let's click preview, connect and here we go.
Let me find my sign up form.
Let's go back to the tag assistant.
Here you can see sign up form tags fired one time.
This is good sign.
Let's go to analytics and let's double check it in the debug view.
Here you can see the timeline of events.
Here we go, sign up.
If I click on this event, you can also see the event parameters.
If you want to mark this event as
a conversion, you would have to go to events
and you should wait for this event to be registered in GA4.
It might take up to 24 hours and then you should see it in this list and then you
would simply toggle this button right here.
Or there is a second way how you could preregister your event as a conversion.
You can go to Conversions and here click New Conversion Event.
This must be exactly the same name as it is defined in the Google Tag Manager.
It's crucial not to make a mistake here, so it's better to copy.
We do not recommend doing this way because
let's say your event did not show up and it requires some troubleshooting.
But this is just an option.
Let me save this one and you can see that it is marked as a conversion.
This is the first method of creating a conversion event in GA4.
Let's move to the second one.
Now we have a new feature in GA4
that allows us to create events directly in the user interface.
Let's go to Events and let's have a look.
Here you can click Create Event and then
Create one more time and you will see this configuration field.
Let me go back to my website and let's say
I have this Contact Us page and I want to track when people view this page.
I don't want to do any modifications in the code and I don't want to ask
the developer for help and I need to set it up as the Conversion as app.
How can I do it?
With the help of this Create Event feature.
We should provide our custom event name.
Let's say, contact us Page View, or you could come up with your own name.
Then we say event name equals and we take the Page View event.
You remember that page views attract
automatically with the help of enhanced measurement.
And we can take this event,
so let's say Page View, and then we can filter it down in a way.
So we can add the second condition saying: Page location, contains, contact us.
I want to copy the parameters from the source event.
So in this way, I can carry them over and let's click Create.
And then we can test it.
In order to activate the debug view, you can use either the Tag manager
preview or this extension right here and it should be on.
So you should click on it if you don't see this on sign.
And let's go back to my website and let me simply refresh the page.
And let's go to the debug view.
And here we can see contact us page view. Great.
And you can also see the event parameters.
Then you would have to go to events
and you would have to mark it as a conversion.
But again, you should wait for the event
to show up here or you could also preregister it as a conversion.
And this was the second way of conversion set up.
And what about the third one?
This one is intriguing because it's a bit different.
If we go to Audiences, I'm not sure if you checked my previous
video where I showed you how to create for audiences, but it might be pretty useful.
You can click New audience, create a custom audience.
What if I told you that you could turn your audience into a conversion?
We can see some interesting use cases.
For example,
people who booked your hotel more than five times, or people who initiated
a certain number of sessions, or read a certain number of articles, and so on.
In this way, you can define your loyal
clients, and you can trigger events when users reach those key milestones.
How does it work technically?
Let me call this one loyal customers.
This is the name of the audience and I can
say people who purchase from me more than five times as an example.
Let's hit Apply.
I provided my addition, this is my condition,
this is my audience and then I could utilize the audience trigger clicking
Create New Right Here and we should come up with some name.
I can say audience trigger, New loyal customer as an example.
You also have this option,
Log an additional event when audience membership refreshes.
So if you select this one, you can trigger an event each time a user
meets the audience criteria, even if they are already a member of that audience.
Let's click Save here and we're done.
Of course, we have to save our audience.
And if we go to Events, this event should be displayed here as well.
And then you can mark this event as a conversion.
So it behaves as any normal event,
which is pretty cool because in this way, let's say you are running Google ads
and you are working with the Conversion Volume based
strategies and you can experiment with that.
Simply supplementing your conversion actions with your audience triggers.
And these are the three simple ways you can create GA4 conversions.
Which one do you like the most?
Have you tested all of them out?
Let me know in the comments section.
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Happy measuring, guys.
See you next time.