the new mcspicy from mcdonald's join the debate and tell us how spicy it is for you when it comes
to getting you to both eat more and spend more on food the food industry has many many slide tricks
up its sleeve so here are 10 more sneakiest food business tactics you never noticed scamming you
come on it's not even real food word choices are a major key choose your next words carefully united
they may be your last word choices matter they are key and created a tantalizing descriptor
that ensures a customer will actually buy the meal and also feel good about spending the greenbacks
think about it would you be more prone to spend money on a meticulously oven roasted chicken
made to perfection in a light honey barbecue glaze that will have your taste buds singing or just to
simply put honey barbecue chicken george likes his chicken spicy you would probably feel better about
the first description and there's a reason for that according to californian menu consultant greg
rapp the more you talk about it the less it costs in the customer's head the more value
you're giving them that's all right so just as with most things in life in business word choices
definitely matter upping the creepy factor i'll be on you 24 7. i'll be like your family i'm here
when you get here in the morning sure enough i'll be there tucking into bed at night one of the more
black mirroresque business practices on this list would have to be the eye tracking and
personalized marketing specifically targeting us all individually eye tracking can identify the
advertisements that you're actually looking at sounds awesome meanwhile personalized marketing
can do things like use your gps to advertise which restaurants are within close vicinity
and are therefore a more viable breakfast lunch or dinner option the creepiness factor
can go even further with things like facial recognition showing us ads based on what we
look like guess online advertising is the future and the future is here can you say yikes
the worst the inclusivity of an exclusive club sorry chica refilled real people no i'm calling
my manager many people want to be part of a secret society as is evidenced in movies and
tv shows all the time just ask fred flintstone but are the benefits really that great how do
they fare in the food industry well it would seem as though becoming a member of an exclusive food
club is not necessarily as interesting please no becoming a vip at your favorite restaurant
is often an exciting prospect for some when you're in the know the sense of inclusion can feel good
those warm fuzzy feelings can translate into a sense of oneness with a brand and encourage
loyalty while being on the inside always feels better than being on the outside a lot
of companies in the food service industry make their secret menu items not so secret after all
for instance panera exposes their secret items by placing them right on the menu
for all to see still the semi-secret items give customers that feeling of inclusion that
most companies strive for those pesky food app push notifications what the hell is this
what this app why is it on there just when you think that you've broken the habit of
ordering delivery from a food app every day you get the dreaded but expected notification
food apps contact us via our smartphones more often than our mothers do
or do you crunch first one's free no are you sure yes the difference between the two is that in
mom's kitchen the food is free whereas on the apps the food is prepared and delivered for a price
that can often feel a little well like extortion okay maybe just light extortion while sometimes
it can feel like these apps are targeting you specifically believe us when we say that you
are not alone these push notifications can be so successful that sales can increase exponentially
as a result take this example from a restaurant on flip dish so one flip dish restaurant had a one
day only offer that was promoted through a push notification to users from that one day offer
promotion alone the restaurant received five and a half times the regular number of orders and saw a
210 spike in sales compared to the exact same day the week prior see you're definitely not alone
all right get your crunch on plain old false advertising tastes so good make you want to
slap your mama don't it really yeah boy truth in advertising is a mantra of marketing even if many
companies don't always follow this golden rule sometimes even when it comes to their menus one
instance of a horrifically stretched truth in the food industry can be traced to some revealing dna
tracing you know i'm something of a scientist myself thanks to a new york times investigation
where an unnamed laboratory conducted a test on subways tuna consumers now know the truth about
one of the largest restaurant chains on the planet the results detailed two possible conclusions
one the tested substance was too heavily processed to even be identified at all and two there was
absolutely no tuna fish dna present from the start subway who used to have the reputation
of being fresh is now known as deceptive or unethical to many restaurant goers this has
left many to wonder if they lied about this what else are they lying about well for one thing those
foot long sandwiches are not really 12 inches long that's right subway has lied to us again foot long
subs are actually only 11 inches making them one inch shorter than advertised halloween's coming
you got to stay in shape for all the costumes what's that so if you like your tuna to be real
tuna and your foot long subs to actually be a foot in length then maybe consider your options
we are all victims of impulse purchases so delicious i gotta impulse purchases are not
uncommon amongst food app users just like when you enter a shopping mall or any marketplace often you
go in looking to buy one thing and come out with bags full of various items food apps are actually
no different they're just virtual marketplaces many people come across different promotions
for products at discounted prices that seduce them into spending a major moo law keep an eye out for
these types of wallet squeezing tactics chances are you probably don't need that advertised item
but you can probably use that hard-earned cash in your pocket you know you have to pay for those
consider the case of four-year-old noah ruiz who was using his mother's ipad when he ended up on
her amazon account that's when he discovered the exciting offer of spongebob squarepants
popsicles on the website so noah did the only logical thing a four-year-old could do in that
moment and ordered 981 of them coming to a grand total of just over 2 600 amazon wouldn't take
back the popsicles due to the fact that they were sold to noah by a third-party vendor what no way
and they wouldn't issue a refund either so one of noah's mom's friends set up a successful gofundme
to pay for the expensive cartoon treats the classic upsizing scam supersize my balls
upsizing is a tactic that restaurants train their staff to use to encourage
more spending a perfect example of this business strategy in action took place
at burger king in 2021 when a man ordered a combo only to be asked suggestively by a bk
employee as to whether or not he would like that in a medium or large when a small option
was available on the menu the man found this to be dishonest it's the principal body so he
reached out to media outlet click to houston who decided to investigate they found that the
suggestive selling tactics were potentially not as bad as this man had made them out to be as
out of seven burger kings visited in the houston region only two made mention of just the medium or
large options versus including the small in the order follow-up question as well oh the drama
can i interest you in a whopper you can get it to go if you want to eat it in your car and cry still
upsizing is highly prevalent in the fast food industry and it's probably not going away anytime
soon it's a classic and nobody really retires something that works so don't expect fast food
employees to stop encouraging you to both eat and spend more anytime soon predator advertising
as it currently stands junk food is shamelessly marketed towards children with tactics such as
using toys playgrounds characters product tie-ins and sponsorships to make matters worse these fast
food joints even set up shop close to schools cutting out the middle man of advertisement
and replacing it with an open door and direct temptation across the street
we must protect children because like the cliche and ever correct saying goes they are the future
in fact all of us can benefit from protections from predatory marketing behaviors online since
the beginning of the pandemic food companies have centered the at-home lifestyle in their ads and
utilize the global situation to their advantage your country needs you to stay on your couch
and order in krispy kreme shared an ad that was simply a picture of a video game controller a plus
sign and then a single glazed krispy kreme donut the caption on the photo reads fancy yourself a
multitasker what are you playing while digging into your delicious doughies the irresponsible
nature of promoting unhealthy food choices to bored children and adults is rather opportunistic
i am not a happy meal right now recent developments in online advertising all point
to the conclusion that we need greater regulation for the fast food industry especially for the
young ones among us miracle cure claims galore for the first time the so-called mutant cure will be
available to the public nutrition is medicine but is starbucks affectionately called medicine ball
drink truly a healing product hmm let's look into this one listed on the official menu
as honey citrus mint tea the original consumer concocted medicine ball made its way from secret
menu item to full-time advertised product in 2017. uh won't you tell us all about it with one
bag of tivana jade citrus mint tea a bag of peach tranquility tea two packages of honey eight ounces
of hot water and another eight ounces of steamed lemonade also referred to by starbucks loyalists
as the cold buster the medicine ball is a source of comfort to most when they're feeling under the
weather but this leaves the big question does this drink truly have the power to cure a cold
well it couldn't hurt but no it's not technically a cure for the common cold if you look at the
ingredients you can see that they consist of fluid a bit of vitamin c and a portion of honey so
if you think about it yes all of these things are good for helping you heal from a cold
but is this drink a miracle menu item no but word on the street is it's delicious so either
way trying one is a win-win don't you just feel like you're getting better i do love that
the minibar is the goat of scams when you chug that feels like you're drowning
tired after a long day of sightseeing all over a new city hungry after a long flight to your
destination have no fear the minibar is here or actually have a lot of fear because that mini
bar bill adds up real quick while most hotel rooms are typically equipped with a small closet-sized
fridge that stores treats and snacks and drinks oh my these mini bars are anything but mini in cost
for example your average non-alcoholic beverage may fall between six to ten dollars per drink
what's that it's like a non-alcoholic beer it's got no no alcohol it's a beer and the wild thing
is the hotel prices these items in the tiny fridge so high simply because they can m ms
for three dollars and water priced at eight bucks are supposed to appeal to you because they are
in your room already and save you the energy and time of hunting down a convenience store nearby
and buying snacks at regular prices the minibar is the goat when it comes to scams because it gets
you every time the convenience factor is too large to ignore especially when in foreign surroundings
interesting fact many bars were created by a german company called siegus in the
1960s and were originally intended for the more luxurious hotels around
welcome to the hotel hell check-in time is now checkout time is never things are starting to
make sense now the minibar was first used at the madison hotel in washington dc in 1963 but it
truly became the expensive global phenomenon that it is today after the hong kong hilton
picked it up the success at the hong kong hilton was so grand that hilton installed mini bars in
all of its hotels then the minibar crossed over to hotels worldwide we've got more just tap or click
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