[MUSIC PLAYING]
KRISTA SEIDEN: Hey, everyone.
I'm Krista Seiden.
And I'm here today with Matt, who is a product
manager on Google Analytics.
And Matt is going to tell us all about how
to edit events using the user interface in Google Analytics 4
Properties.
Now I think this is super exciting.
It's something that we weren't able to do previously
in Universal Analytics.
And it opens up a whole new world of possibility
in terms of how you're actually modifying your events
and making them look the way you want
them to look in your property.
So with that, I'm going to hand it over to Matt.
MATT MATYAS: Thanks, Krista, and hello, everyone.
I'm excited to walk you through how are you
going to take advantage of this great new feature
that we built for you.
And to do that, I'm going to go ahead and share my screen
and show you a couple of things about the future.
With Google Analytics event editing,
you're now going to be able to, through our UI,
input different rules to change around the events
and the parameters that are coming into your property.
The great news is, also, this happens
without any retagging required of your site or your apps.
This is tremendously valuable as sometimes it
can take quite a while to get your developer
to have time to make changes and then,
also, for those changes to reach all of your end customers.
It's especially true for apps, where
it can take a long time for every client to update
their version of their app.
The way the feature works is first,
you're going to define what kinds of events
you want to edit.
And then secondly, you're going to input
the data for the new things that you want to make changes to.
You can see an example on the right side of this slide
here, where every time we see an event called click,
we're going to change it to call it outbound click.
You might want to do something like this
as if you're aware of the Google Analytics 4 Properties Click
Event, this fires any time a click happens
that leaves your website.
So by making this change, it would
be much more explicit and clear to users of your Analytics
property that this is a click leaving your website.
A couple of things to be aware of with this feature
is it's now live for web streams.
And it's coming very soon for apps.
Also, for app measurement, there's
a limit of 500 unique events per property.
So you want to make sure, as you're
generating new events, that you keep within this limit.
KRISTA SEIDEN: This is great, Matt, because, I mean,
I can think of so many examples where this would be useful.
One example that comes to mind is, in the past,
I've worked on websites where there
is a CTA button of Start Trial.
And on the home page, one developer
implemented that and used an event name that had capital S,
capital T, and on another page, another developer
was working on it and used lower cases across the board.
And that would have come in as two separate events.
But now I can actually use this new feature
to rename them so that they roll up together.
So this is super powerful.
It saves a lot of time, as you mentioned,
developer resources, and more, and really puts that power
in the hands of the analysts.
So thank you so much for going over this with us.
MATT MATYAS: Absolutely.
So now we'd love to walk you through a demo of how
this feature works.
And to do that, we're going to use a real website
and a real Analytics account.
The website we're going to take a look at
is called Greenfield Village.
And this is a real housing community out in the Midwest.
And the website owners want customers
to fill out an online application
to move in to the community.
Clicking this will actually open up a new tab
on a different website.
And so as you can see here, this would fire a click event,
normally.
Well, we want to change that to outbound click.
So let's walk through how we would do that.
Let's go into the Google Analytics account that measures
the Greenfield Village website.
And then let's load up the All Events table.
And now let's go ahead and click to modify an event.
You can see below the click events coming in,
and let's modify.
We haven't input any rules yet.
So let's go ahead and make our first one.
And we'll start off by naming this event modification.
Let's call it click to outbound click.
And this is going to fire any time we see an event name that
equals click.
And then what we want to do is modify the event named
parameter to be outbound click.
You can add additional conditions or modification
parameters as you want.
But in this case, we'll keep it pretty simple,
and go ahead and save it.
Great.
So you can see that we're all saved.
And if we did everything correctly,
we'll now start seeing this live on our site.
Let's go ahead and show you how we
can use real-time data to verify that this happened OK.
Let's go back to the Greenfield Village website,
go back to the home page.
And now when I click to go to the online application,
this should be firing a new outbound click event.
Let's now go to Analytics real time
to make sure that we see that.
All right, so here we are now in Analytics real time
for Greenfield Village.
Now let's take a look at the events
that we've seen firing recently and see if we can
find the outbound click event.
And sure enough, when we take a look here, you can see it.
So this shows how you can modify events and then validate
that, immediately, they are working.
KRISTA SEIDEN: This is awesome, Matt.
Thank you so much for showing us this.
I can already think of so many use cases
where this is going to be really, really helpful
to Google Analytics customers.
So I hope you guys see how easy this is
to do and start using it today.