in this video I interview lifestyle
youtuber Rocio Laura about how to boost
your confidence to be in videos the
importance of maybe upgrading your gear
and how to thinks bigger outside of
YouTube minute what's up guys Sean here
with video influencers helping you build
your influence income and impact with
online video and i'm super pumped to be
here with Rocio from Rocio Laura on
youtube how's it going I'm doing really
well we're here at ClamourCon and she
has an incredible fitness as well as
fashion and lifestyle channel but for
those who are maybe just meeting you
talk a little bit about what you do on
YouTube well on my main channel we base
we basically break it up into three days
it's a wild card Monday where its beauty
and things like that whatever I feel
like filming and sharing with you guys
then what to wear Wednesday's which is
fashion ‘cause they love fashion on my
channel and they also love fitness so
Fitness Fridays end up the weekly
schedule I love it I love it and how
long have you been doing this how did
you get into video in the first place
why did you start your channel and then
let's talk about the progression well I
used to watch YouTube videos the first
person I ever watch was actually Dulce
candy and I fell in love with like
just her style and it felt like I was
hanging out with her so I always wanted
to try it but I was very shy very
self-conscious I mean I still am but
it's I've grown from there so I kind of
put it off for a while finally decided
to just try it my best advice is to just
film the video you don't have to upload
it film it until you feel ok with it and
then finally get it up so I did that got
it up and about five years ago I left my
job and I started full-time that's super
super cool and what do you think are
some of the things that led to the
growth that you noticed to where you
Are today well YouTube is a
little bit different in the sense that
it's a lot of trial and error no one's
teaching you how to do it telling you
like this is the job training so
definitely test things out keep yourself
don't ever lose yourself be creative and
listen to your audience because the
whole reason that we're here is because
of you guys like if you guys are not
watching us there's no reason for us to
be standing here so get that feedback
see what they like see what they don't
like and you know kind of tweak your
channel as you go along I love that now
one of the things people have challenged
with it sometimes they think like I want
to make the watch your videos be like I
want to make videos like you but man
it's hard to learn to editing and to
learn that side of things how did you
kind of learn that stuff well we all
start not knowing anything so don't ever
feel bad about that like we all had
those these amazing videos that you see
they were not amazing at first Google
everything I love it I learned how to
make like makeup float up off the table
by googling YouTube watching videos the
first time took me like four and a half
hours for two seconds of footage like it
flew up and it took forever but you can
learn everything ask people connect
there's also like courses and stuff that
they'll have maybe in your neighborhood
or local film schools I'm from New York
so it's a bit of a bigger city but
there's so many resources out there talk
to people even on the actual editing
apps do the little tutorials doesn't
hurt I love it I love it those are great
tips now when we were talking before the
video you mentioned that you've been
upgrading your gear a little bit getting
some different cameras why are you doing
it what's your thinking and like what is
maybe you think that video influencers
watching should be thinking about as far
as upping their production value well
number one first and foremost it is
definitely fun so do it for the fun but
also to set yourself apart so I recently
got the DJI maverick Pro the drone and I
also got the Nikon 360 Keymission for
the whole 360 video even if they're not
things that I'm gonna be using all the
time like I might do one 360 video per
month but there's that option some of
your viewers might like that they want
to interact they want to see what's
behind you what's around you look the
whole view that you're getting so it
gives them that chance it also sets your
channel apart you start adding some
drone clips into like the introduction
of a couple videos honestly like I'm a
beauty lifestyle girl so for something
like that I can use the drone to follow
me when I'm doing a lookbook
and it makes it different and it sets
you apart and it's fun for them to watch
- I love that I love that an actually one
of things I learned here at clammer con
from a VR guy was that YouTube I
oftentimes favors new formats so even
your 360 video uploaded once a month
it's a great way to even get new
exposure and even some favor from
YouTube so I love that and what a cool
tip for using the Mavic because the map
as tracking yeah yeah so you could just
you could get it all set on you and then
just walk and now it's like you have
someone filming you even if you're by
yourself so it's just great for people
starting off who might not have a team
yet and they're like how do I do these
cool outdoor outfit shots you could even
take pictures with it and pose done I
love that I love that now what are some
of the biggest mistakes that you notice
I'm sure people reach out to you that
want to start a YouTube channel and
they're like hey what should I do and
maybe you watch up-and-comers sometimes
you think man if you just change like
this and maybe this that would help you
a lot what are like one or two of the
biggest mistakes you see creators making
um one thing that is super big is just
consistency a lot of people feel like it
has to be perfect and I come from an
education background I was a teacher
before nothing has to be perfect you're
learning we're always gonna be learning
so just try things out and be consistent
because the more you do it the faster
you're gonna learn and you're perfecting
your craft just don't don't get down on
yourself and don't be a little bit too
critical of yourself just take in the
feedback try to tweak little tweaks you
don't have to learn it all in one day
pick one thing maybe per month like okay
I'm gonna focus on audio and making my
audio better and learn that in that
month and tweak that so then over time
your video production overall is just
gonna be way more amazing you'll feel
more comfortable and it'll help you a
lot - I love that I love that now one of
the things we were talking about also
before this was some of the other
projects that you're doing and you
mentioned this concept of thinking
bigger than YouTube that's a great tip
but talk a little bit about that about
how video influencers watching could
think outside of just a YouTube channel
so for me my main thing is YouTube has
been my passion I love it and I never
want to get off youtube I always want to
be there but I've grown now to
understand that it's a part of my
business it's not like the entire thing
so it's not just about thinking of
growing up in subscribers and views it's
also about growing outwards what else
can you do that is so part of you what
the content you're doing but can go
outwards so for example I have a fitness
program that I launched last year I'm
coming out with the second ebook coming
out with an apparel line so these are
things like horizontally on the map
that's still kind of aligned so what I'm
doing already on YouTube but are still
helping the entire business
you have to look at it more holistically
kind of top-down to get like that full
picture great great advice so definitely
think bigger and think outside of just
YouTube well
Rocio are you ready for the lightning
round oh boy let's do it can we do it
alright lightning round lightning round
three two one favorite TV show I don't
watch TV I do Netflix but favorite
Netflix show o Vampire Diaries and yes I
watched it on Netflix
first celebrity crush oh I didn't really
do those I guess Enrique Iglesias okay a cat or dog God
favorite social network Instagram coffee
or tea coffee what is one book that
every influencer are watching should
read just one Jack Canfield's book the
principles of success that one was
amazing okay yep we'll link that up in
the description you have a second one
you were like I can't anything
abraham-hicks absolutely love a little
bit outside of the box but it'll really
like get you thinking differently great
books awesome what is your one of your
favorite movies or maybe documentaries
what is one of your hidden talents I can
skip everywhere I skip all the time I don’t know if it’s a
talent but that’s who I am can you skip backwards no I can do a head
stand and split nice what is one of your
must do or no miss morning rituals
morning pages what's that so morning
pages are three minutes or three pages
of stream of consciousness writing you
literally roll over grab your notebook
and pen even if you're writing I don't
know what to write this is so dumb I
hate doing this every morning do it
every morning keep going and it'll get
like your higher-self
into the writing and you'll just start
like fixing your problems on paper
without even noticing it three pages
super cool tip if you could give a TED
talk what would it be about huh my dream
come true a TED talk would be about just
self love learning how to love yourself
better and just we need more of it in
the world
awesome how has failure or setback set
you up for later success in life and do
you have maybe a favorite failure that
you think about it well I had my masters
at 22 and for the longest time I looked
at it as a failure I
masters in education the DOE which is
the Department of Education in New York
was in hiring freeze so I couldn't get
in for quite a while and I felt like I
did this for nothing it was a failure
but I've as I've grown up I've learned
that you don't really fail you just you
only fail when you stop you do something
it really works
do it a different way try again just
keep going I love that I love that don't
stop don't quit and what advice would
you give your 16 year old self love
yourself stop being shy talk to people
it's okay
everyone is insecure they're all
thinking the same things as you you
don't have to feel weird just smile be
nice favorite place in the whole wide
world and why oh wow well I have to say
Vegas because literally the first time I
went to Vegas it felt like they shrunk
me into a Barbie doll and put me into
Barbie's Dreamhouse cuz everything's so
big and beautiful and amazing I was just
like it was it was like heaven for me I
love Vegas shout out to Vegas home and so that was
the lightning round pounded awesome
awesome so where can people find you
like to kind of wrap it up well of
course link everything up in the
description below but on social media
what are you doing what's your favorite
platform to kind of send people to in
addition to your YouTube channel so my
main channel is rocío Laura just my
first middle name and my Instagram which
I love Instagram is rocíoLaura914
for awesome whoa Rosi oh thank you so
much for doing this and we appreciate
your content and the quality you're
putting out there in the world and how
you're inspiring people and really
helping people love themselves I love
that super awesome can you just give one
final word of encouragement to
influencers watching to keep creating to
not give up and whatever you'd say I
just need to tell you guys do what you
love always follow your heart because
it's always worth it in the end it
doesn't matter anyone else’s opinions you
are you for the rest of your life you
are the one that has to be happy so go
for it there is support out there you
can find it link up with other creators
and let's just change this world guys
we're like the future of the world I
love you guys and thank you for hanging
out with me today yes thanks so much for
hanging out keep building your influence
income and impact with online video
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