you're about to hear some logo design tips that very few people ever talk about they're in no
particular order but the first tip has helped me out so much in the past few years when you've
generated an awesome logo design concept or you have a final design you might end up having some
of the following issues the design might be too similar to other designs in that relevant Niche
it might actually be lower quality than you can personally see or it simply just might not be
functional these three traits are all entirely negative and you want to avoid them at all costs
and my tip actually helps to do just that take your design or your concept and then gather four
to five other designs that exist in the niche you're designing for and example you might be
creating a sportswar brand logo so place it into a mix of other designs in that Niche just to see
how interacts with them by doing this you'll be able to see any unintentional similarities that
could cause brand confusion and you will see if you've managed to differentiate the logo design
from the competition also mock up your designs in real life situations in this instance perhaps on
Sports clothing or other products and that's simply to see how it's going to function in
real life uses in its real life use case You' be surprised by how many designers don't know
about this TP or just don't use this tip in the logo design workflows when designing a logo it
might be tempting to make use of stock Graphics or free resources now this this is something you
completely want to avoid and this is exactly why I even suggest not to make use of paid services
such as free pig or invat for logo designing and that's because you want your logo design
to be 100% original and genuine using resources from stock websites opens up the door for not
only your client's design not being 100% original but also potential legal issues that nobody wants
and just for the record I do really like invat and free pick I use them both on a regular basis
just not for logo designing designing logos can be tough but with this new app making interesting
and cool avatars of yourself and other people is just really easy and also fun I mean check
me out right here on these images I know right mord is available on both Android and iOS and
it's really quick and easy to use also free you can take selfies straight from the camera and
then apply high quality themes really really easily the themes that are on offer are vast
but I personally like to use the Cyber Punk theme the Avatar theme the magician theme but also the
Starship theme but there are loads to choose from and experimenting with these themes is
actually really really fun one thing you might find with AI apps such as this is that most of
the time you need to upload a bunch of images to train the AI for good results yet with Mi cords
you can get decent results with just one selfie and in really quick time too the AI camera tab
can literally transplant a face onto end results and it's actually a lot of fun to play around with
but with this one you can use images already on your phone which is quite handy and the end
results do look super polished and high quality and then we have the Hot Tab and this is where you
find a lot of funny and random templates to play with and again let's just say that can end up in
some really interesting and fun results this one here for example might be ideal to send someone
over the hallo Eaves period now you can try mord linked down the description box below and again
it is free and it's available on both Android and iOS now here's another tip that I created
myself a few years ago and it's something added into every single logo design project again once
you finish a concept or a design it makes a lot of sense to do this exact test either Slap Your
Design onto a screen or print it out onto paper then take your logo and show it to someone you
know importantly only for 3 seconds after you've shown them the design for 3 seconds ask them to
either describe the logo from memory or better yet to draw it now you can actually do this test on
multiple different people just to see if your logo design is memorable or not a logo design should be
memorable and this test helps determine that fact but here's an add-on to the test once you've done
that test you can also ask the same three people to give adjectives that best describe the logo
for example cool bold loud and so on now of course you can do this CC part while they're looking at
your designs for a longer period of time not just 3 seconds you can then use their feedback to see
if your Design's message or the keywords align with the adjectives that you've been given and
a pro tip here is to honing onto shape psychology to to evoke the right message or tone in your logo
design now one major source of anxiety or worry that logo designers have is that stay worry their
client will reject their work or just simply find faults everywhere sure you can stop this
by making a design that fits to brief and also learn how to sell your design ideas all things
I've covered before but one extremely helpful tip I found over the years is this before pitching
your designs to your client think ahead and antici ipate potential objections or concerns the client
might have about your design you can then prepare reasons and responses that address these issues
proactively for example if your design uses one font for the main logotype but then a completely
different font for the tagline be prepared to talk about contrast and how this principle of
design leads to a more visually appealing logo you can even set up the design with the same font on
both lines just to show how it looks worse next to your idea another strong source of anxiety or fear
that designers have is fear itself you know they kind of doubt their own abilities and capabilities
one clever way to get around this self-doubt is to set achievable goals throughout your projects
and your workflow when you accomplish each goal it can boost your confidence and provide
a sense of accomplishment which actually goes a long long way to the design of becoming more
efficient in the long run when they are able to believe more in themselves they design better and
sell their ideas better essentially confidence breeds confidence there is one Surefire way to
make sure your design aligns with your client's expectations and it's actually really easy to do
take your client's brief and your research and condense that down into a single sentence for
example let's go back to that sportsware logo design the brief might have spoken about many
things but I could condense it down to something like the logo needs to stand out in a crowded
market and have a modern aesthetic this first part relates to the client's important need and that's
the brand needs to stand out in a saturated market and the last part relates more to the
appearance of the design itself this one sentence can then determine every design choice I make and
in the project I'm going to refer back to the sentence to question whether or not I'm working
to actually link back to the sentence or not but if you want to learn some crucial golden rules of
logo design just click that video on screen and until next time guys design your future today
[Music]
[Music] peace