Have you struggled to view the analytics for individual videos on the YouTube channel?
Well, now you don't have to anymore because YouTube now displays an analytics button right
below your video.
Stay tuned while I show you how to find the new YouTube analytics for individual videos
and the top stats you should be tracking, so you can get more views and subscribers.
My name is Herman Drost from drostdesigns.com If you want to grow your audience on YouTube,
and generate traffic, leads, and sales on autopilot, hit the subscribe button and click
the bell notification icon, so you'll be notified whenever I upload a new video.
Here's how to find the new analytics button for your YouTube videos.
Click on video manager on the creator studio and select the video that you wish to get
the stats for.
If you know the title of your video you can just enter your title in the search box here.
Once you've selected the video, just click on the thumbnail.
Now, you can see YouTube's new analytics button right below your video.
You immediately get an overview of the stats for your individual video for the last 28
days.
Here's the title of my video.
Here's the accumulated watch time.
Here's the average view duration.
Here's the number of views, top geographies, traffic sources, gender, and playback locations.
What are the top stats you should be looking for to get more views and subscribers?
Number one is traffic sources.
It shows you where most of your traffic is coming from, so top three sources for this
video is other YouTube features, channel pages, and suggested videos.
You can click on any one of these to get more details.
If we click on suggested videos, these are the videos from other channels where I get
traffic to this video.
Number two, audience retention.
Average view duration is 2.31 minutes.
This is the estimated average minutes watched per view for the selected content, date range,
region and other filters.
Average percentage view is 36%.
This is the average percentage of a video your audience watches per view.
The absolute audience retention can see that the amount of viewers decreases as the video
continues.
The absolute audience retention curve shows the number of views for every moment of a
video as a percentage of the total number of video views.
Pay close attention to the first 15 seconds of every video.
That's when viewers are most likely to drop off.
If we click on relative audience retention, relative audience retention compares your
video to similar YouTube videos.
The relative audience retention shows the video's ability to keep viewers compared to
all YouTube videos of similar length.
If the graph is higher it indicates how many more viewers kept watching your video for
that time frame compared to the same time frame and other YouTube videos.
As you can see, my relative audience retention is above average for most of the duration
of the video.
Audience retention is one of the top ranking factors on YouTube.
Effective ascent of your viewers watch your video all the way through to the end.
Then your video will rank and search in YouTube suggested videos.
Number three, new metrics.
If you want to view the new metrics for your individual video, click on impressions and
CTR.
Enter the title of your video in the search box.
Click the video title, here's an overview of this video.
We've got audience retention, likes, dislikes, latest activity, my top traffic sources.
Click reach viewers, top here are impressions, which is how many times my video's thumbnail
was shown to the viewers.
You've got impressions click through rate which is views per impressions shown.
This measures how often viewers watch the video after seeing an impression or a thumbnail.
Then I've got video views compared with the previous period and I've got unique views,
which is the estimated number of people that watched my content within the selected date
range.
In this case, it's 28.
Here can see the impressions that led to my watch time.
I got the number of impressions about 29.3% from YouTube recommending my content.
I've got 24.2% recommended on the home page, 5.1% recommended on the watch page.
This is 298 views for the selected date range which is last 28 days.
Then I've got an average view duration of 2.32%.
Average view duration refers to the estimated average minutes watched per view for the selected
content, date range, region, and other filters.
Then I've got the watch time the last 28 days of 756 minutes.
Going on top traffic source types.
I've got the external traffic sources, and I've got the suggested videos traffic source,
which is the traffic coming from other people's channels, and the traffic coming from YouTube
search.
If you want to learn more about the new metrics for your YouTube videos, click the card icon.
If you're struggling to come up with new ideas for your YouTube videos, click the link on
the card.
You'll also discover how to schedule your videos, so you don't have to be there to upload
them manually.
If you want to grow your audience on YouTube and generate traffic, leads, and sells on
autopilot, click the round subscribe button below and check out the related videos.
Thanks for watching.
I'll see you in the next video.