BACTERIA HERE. WELCOME BACK, EVERYONE. ALRIGHT, SO IF YOU’RE LIKE ME AND YOU COULD
CARE LESS ABOUT FOOTBALL. HATE
TO SAY IT TO ME NOW THE
COMMERCIALS ARE ALWAYS A BIG
REASON TO WATCH THE SUPER
BOWL. THEY’RE FUNNY. IT WAS
ONE THAT I WATCH THIS MORNING.
IT ALMOST MADE ME CRY. BUT
SOMETIMES THEY SIMPLY ACTUALLY
MISS THE MARK. UNFORTUNATELY.
>> IT’S A LOT OF MONEY WHEN
YOU’RE MISSING THAT MARK. SO
JOINING ME NOW, WE HAVE RUN A
DE GAULLE WITH DAIGLE,
CREATIVE A PR AND ADVERTISING
AGENCY IN JACKSONVILLE. SO
RENEE, I LOVE YOUR STORY, SAID
THIS KIND OF WHY YOU GOT INTO
ADVERTISING. YOU LOVED
WATCHING THOSE SUPER BOWL
COMMERCIALS. AND, YOU KNOW,
YOU ALWAYS COULD TELL THAT ONE
NAILED IT. EVEN THAT WAS NOT
SO LIGHT COMES UP. YEAH. WHAT
ARE WHAT ARE THE TRAITS THAT
YOU’RE LOOKING FOR? ME? I
ALWAYS THINK WHAT WAS THE
PRODUCT IF I CAN’T REMEMBER IT
AFTER WATCHING A 30ND AD AND
THAT’S A PROBLEM. YOU’RE
EXACTLY RIGHT. IT’S THE
PRODUCT AND IT’S TELLING A AND
I THINK ONE OF THE BAD ONES I
HAVE TODAY, THEY TOLD A STORY,
BUT THEY EXPECTED TOO MUCH OUT
OF THE CONSUMER TO FOLLOW THE
STORY, RIGHT, WHICH YOU HAVE
TO BE. I MEAN, DR DRINKING
THAT PEOPLE ARE YELLING.
THERE’S A LOT GOING ON WHEN
THE COMMERCIALS HAPPENING.
EXACTLY. WHAT ARE SOME OF THE
TRENDS THAT YOU SAW DURING THE
SEASON SAID THIS OVERALL? I
THINK THE SPOTS WERE BETTER
THIS YEAR. BUT THIS YEAR,
EVERYBODY LEANED INTO HUMOR
JUST AS MUCH AS ALWAYS. I
THINK, YOU KNOW, THE
RECESSION, WE HAD A HARD YEAR.
THAT WAS A GOOD WAY TO GO. BUT
OTHER TRENDS WERE. HUGH, OUR
COATS FOR BACK. YOU REMEMBER
LAST YEAR WAS LIKE ONE LONE QR
CODE THAT WAS GOING AROUND. SO
EVERYBODY WAS USING QR CODE
AFFECTIVE AS I FEEL LIKE YOU
WOULD HAVE TO BE ENGAGED TO
ACTUALLY GET UP THERE AND
SCAN. AND YEAH, I THINK LAST
YEAR DOING IT SO CREATIVELY
WAS BATTERED AND THEY’RE USING
IT FOR DATA, TOO. SO THAT’S
CANS HAD IT ON THERE. SO
THINGS LIKE A BIG TREND WITH
BEER WAS BACK BECAUSE AND HAVE
SERVED. HAD HAD A LOCK ON THE
SUPER BOWL FOR RIGHT? LIKE WE
DIDN’T RENEW. SO A LOT OF THE
YEAR IT WAS OPENED THE DOOR
AND THERE WERE A LOT OF BE TO
BE PARTNERSHIPS, PEOPLE
PARTNERING MOLSON COORS
PARTNERED WITH DRAFTKINGS HOLD
ON. LET’S SHOW AND LET GOOD
WAS A CASE THAT THE BAD ONES
ARE GOING TO START BAD AND
THEN AND ON A HIGH NOTE, I SO
YOU FEEL LIKE THE 3 WORST.
LET’S START WITH THE FIRST
ONE. REMY MARTIN. LET’S TAKE A
LOOK.
>> WINNING. CAN’T MAKE YOU’VE
GOT TO LOOK AT THE PERSON NEXT
TO. NOW. I THINK YOU’RE GOING
TO SEE SOMEONE WHO WILL BUILD
BECAUSE WHEN IT COMES DOWN TO
GOING TO THE SAME. THAT’S A
TEAM LATEST.
♪
>> I’M SERENA WILLIAMS, OF
COURSE, SUPERSTAR VERY
BELOVED. THIS WAS A 60ND
COMMERCIAL. THAT WAS
14 MILLION BUCKS JUST FOR THE
AD AND THEN IMAGINE MUCH SHE
WAS TO GET IT RIGHT, RIGHT.
AND THAT I LOVE SERENA. I WAS
GLAD. YOU KNOW, ALCOHOL IS
OPENED UP MORE THIS YEAR. BUT
LIKE IT LOOKED LIKE IT WAS
GOING TO BE A SPORTS DRINK
COMMERCIAL. YEAH. I THINK SHE
SITS DOWN AND DRINK. YOU KNOW,
SHE’S AN ATHLETE, IT JUST
DIDN’T GO. AND THEN THE ONLY
THING THAT WENT WITH THE
TAGLINE THAT SAID, LIKE
>> TEAM UP FOR EXCELLENCE
EVERYTHING AND M’S. THIS WAS
ONE WITH ONE OF MY FAVORITE
LADIES, MAYA RUDOLPH. I LOVE
HER. YOU STILL SAID IT DID
NAIL IT. LET’S TAKE A LOOK.
♪
♪
♪ ♪ >> I CAN’T BELIEVE WE WERE
ACTUALLY PUT ON MY ANXIOUS
ABOUT BEING BACK.
>> AND WE’RE ONLY SEEING BIT
OF IT, BUT IT’S NOT MAKING
SENSE TO ME. EXACTLY. BUT IT
DIDN’T MAKE SENSE. EVEN IF YOU
WATCH THE WHOLE THING LIVE
LOVE MAYA RUDOLPH. BUT YOU
HAVE TO HAVE FOLLOWED ALL THIS
SNEAK PEEKS YOU DON’T WANT TO
DO THAT. I WANT TO DO IT.
REALLY, EVERYONE ASSOCIATES
CHOCOLATE WITH CLAMS. IF IT’S
A JOKE, HAVE NO IDEA WHAT
HAPPENED THERE. SO, YEAH, OK,
ALL RIGHT. AND THEN HE SAID
THE U 2 THEY HAVE. I MEAN,
THAT WAS A BIG COMMERCIAL.
BIDEN NAILED IT IF WE WEREN’T
HAVING SOME THINGS HAPPENING
HERE IN THE NEWS, EXACTLY.
CAN’T BE TONE DEAF. YOU
ABSOLUTELY CAN’T BE. AND IT
HAPPENED ENOUGH THAT THEY
SHOULD HAVE PULLED AND I GET
IF THEY DIDN’T WANT TO CALL
IT, I GET IT. BUT NOT GREAT
WITH SHOW WITHOUT
>> AND THEY DIDN’T BEING SHOT
DOWN. WE HAD SEVERAL SHOT
DOWN. SO THIS THIS ONE HE SAID
THEY PROBABLY COULD’VE WAITED.
YES, NOT TO MENTION THE SCARY
BABY. JUST SEPARATE. I KNOW
THAT’S HARD, THOUGH, BECAUSE
THAT WASN’T A CHEAP YOU, TOO.
SO RIGHT. BUT IT WAS A
DECISION THAT SHOULD HAVE
BEEN.
>> ALL RIGHT. NOT UBER ONE.
LET’S SEE IT.
>> YOU WANT ME TO DO A IT’S
NOT A GENTLE ONE HIT FOR UBER.
ONE SOUNDS LIKE A GENUINE TO
ME. DON’T DO JINGLES ARE
TALKING ABOUT A HIT SONG. ONE
HIT.
>> ONE CAN SAVE ON. RICE KIND
OF A SWEET THAT SINKHOLE WE’VE
WAS SEEN. SHE THAT THERE ARE
SEE OKAY. DONNA.
>> YOU’RE CHICKS COST WAY LESS
THAN BEFORE THIS MEMBERSHIP
HOW DOES THE HAVE PATCHY IS
THE IDEA. KIND OF FORGET IT
WAS UBER ONE, BUT I DO THINK
IT DEFINITELY KEPT YOUR
ATTENTION. IT DEFINITELY DID.
AND THEY’RE SAYING AT THE END
WITH GET THAT STUCK IN YOUR
HEAD, THAT WITH THEIR TAG LINE
AND THEY WERE I MEAN, THEY
WERE SAYING ABOUT AND THE
WHOLE COMMERCIAL. YEAH, THAT
WAS QUE. THAT THAT WAS VERY
NOSTALGIC I LOVED EVEN WITH
THE KIDS LIKE THE FOX ON. YOU
WENT ALL THE WAY TO MILKSHAKE.
EXACTLY. REMEMBER THOSE?
ALRIGHT? SO YOU LIKE MOST AND
COURSE COMMERCIAL US. TAKE A
LOOK.
>> FOR THE FIRST TIME IN 30
YEARS, COORS LIGHT HAS AN AD.
THE BIG ACTUALLY THIS IS A
MILLER LITE COMMERCIAL.
♪
♪
♪ ♪ ♪
♪ ♪ ROCK.
♪ ROCK. >> INTERSTATE. OKAY. SO THIS
ONE WHICH WAS HILARIOUS. AND
THEN THE END, IT’S LIKE BLUE
MOON. IT’S LIKE REALLY A
AHEAD. RIGHT? LIKE YOU SAID,
THIS WAS SOMETHING THEY PREP
FOR WORKING FOR VOTING. YES.
AND NOT ONLY DID THIS 3 BRANDS
THAT ARE OWNED BY THE SAME
COMPANY PARTNERS. THERE WAS NO
LOSING RIGHT ALL IN BUT THEY
PARTNERED WITH DRAFTKINGS TO
GET PEOPLE TO THAT. WHAT WOULD
HAPPEN IN THE THEY GOT
250,000. OH, THAT’S BAY. YEAH.
A LOT OF DATA THAT THEY CAN
REACH TARGET PEOPLE AT. YEAH.
THAT WAS WORTH FOR THEM. ALL
RIGHT. LAST ONE YOU LIKE THE
RAM TRUCK AT. LET’S TAKE A
LOOK.
>> WHAT WORRIED THAT IT COULD
LEAVE ON SATISFIED TO THEN YOU
COULD BE ONE OF MANY AMERICANS
CONCERNED ABOUT PREMATURE
ELECTRIFICATION. SYMPTOMS MAY
INCLUDE FEARING YOU MIGHT NOT
BE ABLE TO LAST AS LONG AS
YOU’D LIKE. THERE WAS PLENTY
OF CHARGE BEFORE.
>> SOMETIMES IT GOES WAY THAT
WOULDN’T WORK FOR ME. STOP.
>> THIS IS FUNNY. AND SO
YOU’RE LIKE INSINUATING IT’S
ONE THING, BUT IT’S REALLY
ABOUT YOUR TRUCK. AND AND WHO
HASN’T SEEN A MILLION
PHARMACEUTICAL AND THEN LIKE,
OH, MY GOSH AND EVER WAY TO DO
IT AND OVER AND ALSO OVERCOME
THE CONSUMERS. OBJECTION ABOUT
WARNING ABOUT ELECTRICAL
DYING, RIGHT? SO THEY’RE
ADDRESSING EVERYTHING IN A
WAY. ALRIGHT, SO OVERALL TO
ENJOY THE COMMERCIALS I DID.
BETTER THIS YEAR THAN LAST
YEAR. I DID. AND THE GAME WAS
GREAT. THE GAME WAS GREAT.
TIME WAS GREAT. IT
CONTROVERSIAL. I DID LIKE WE
RE. I THOROUGHLY ENJOYED BOY
BECAUSE SOME OF THE COMMENTS
ARE PEOPLE IN LOVE IT. I KNOW
I LIKED IT. ALL RIGHT. IT WAS
A BEAUTIFUL SPECTACLE TO SEE
ARE SO HIGH AND EVERYTHING’S
THAT. WELL, THERE WE GO. WE
WERE YOUR NON FOOTBALL