Are you looking for a simple step-by-step instruction that will show
you how to add Pinterest buttons to your website to help users share your content
and make it viral? Hi! I'm Anastasia of AnastasiaBlogger.com I'm a Pinterest
marketing expert. And in this video I will show you how you can use Pinterest
widget to install Pinterest button on your WordPress site. Your success on
Pinterest doesn't only depend on how your pins look but also on how well your
site overall and your content in general are optimized for Pinterest. So you will
see in this video various ways you can use Pinterest share
button on your site or pinning buttons for images. So, let's dive into it! Before
we get to the stuff that's important for content creators and website owners,
I want to clarify here that Pinterest button can be added as an extension to a
browser it works with Google Chrome Mozilla Firefox or Microsoft Edge but
not with Safari, Opera and other browsers you may have on your computer.
This button is available for everyone - for people who use Pinterest to save images
to their personal boards, like regular users, and for people who create pins to
promote their content on this platform like I do. I will show you really quickly
how you can install this button on Mozilla Firefox browser, for example.
So we will go to Google and search for Pinterest browser button and probably
the best the first result that you'll see it will be directly from Pinterest.
You go to their site and they and you can go to their browser button install
page. Let's go there, and here we go - we just need to click here to get our
browser button it will say add to Firefox I will click here add. Okay got
it! So here we go - we have here the Save button on top of the browser. Now let's
go to my site and see how this button works. So we go here to the Save button
and we see all the images that I have. The page that are pinnable and I can
select any of them and save them. So far we've been talking about external
Pinterest button that is not installed on your site but there are also ways to
add Pinterest sharing buttons right on your WordPress site so even if a user
doesn't have this browser button which I showed you earlier installed on their
computer, this user will anyway will be able to share your content on Pinterest.
A side note here, so that we don't get lost in the terminology. Pinterest
officially changed the PINT IT button name to SAVE button in 2016 but people still
often call this button PIN IT button instead of SAVE button. Anyway there is
no difference in the functionality. These buttons are simply helping users to save
your content from the site. And first you need to understand why you actually want
to have this Pinterest button on your site. The more users save pins from your
webpage, the higher are chances that a pin from this page might get viral and
that you might start getting a ton of organic traffic from Pinterest. So our
goal is to make it easy for users to share images from your site on Pinterest.
Most of the people add Pinterest Save button along with other social sharing
buttons at the very end of the post. Chances that someone will scroll down to
the very bottom of the page or read your entire post and then find the sharing
buttons are quite low. Look, I've been scrolling and scrolling and only here in
between the comments and the last image I can probably, someone can probably
notice this sharing buttons. I would say it's definitely not enough for a big
success on Pinterest. We can do a lot better! As you can see, on my site I have
social sharing buttons on the left side next to the text so while the users are
scrolling down through the posts they always have these buttons in front of
them on mobile devices. Usually the floating sharing buttons on the left
side are not used because on smaller screens
the text will go right to the edge of the screen and so the floating buttons
will show up on top of the text so it makes your user experience really bad.
You basically cannot read the text and you have no escape from these floating
buttons. Don't make this mistake and don't enable floating sharing buttons on
mobile devices - this is just setting in the plugin which I'm about to show you
in more detail now. And instead of the left side floating buttons I use sticky
bar sharing buttons which are always at the bottom of the mobile screen so even
if the user is in the middle of the article the sticky bar is always visible
this makes sharing on from your site so much easier on mobile devices
additionally I have image hover buttons which show up on top of my images
automatically when you hover over the image with your mouse. But on mobile
devices usually hovering over the image is not enough you actually need to tap on
the image to be able to see this hover button. All the functionality which I
mentioned and showed you so far, is available in Social Pug plugin. You will
need a paid version of it if you want to use all these features. And it's quite
affordable for one site, it's just about $30 a year and I use this plugin in
particular because of all the additional settings it provides to make sharing on
Pinterest easy and efficient. So Social Pug will help you solve another problem.
When people save images from your site, they usually don't bother writing a
properly optimized pin description. They might save pins from your side without
any description at all and then you're losing all the chances that this
particular pin will rank high on Pinterest for the keywords you targeted
in your post. What Social Pug allows you to do for solving this problem is
pre-fill Pin descriptions. So when a user clicks on the Save button, a long
Pinterest-optimized description with all hashtags
and all the keywords you want to include will show up under all the
images. You can you can set up that all your images will have the same
description and so whatever image a user picks, it will always be
an optimized Pinterest description. If you want to get all the
details about setting the right and efficient pin descriptions for all the
images on your page you will find that information in my Pinterest SEO Traffic Secrets Course
I will give you a link to this course in the description below
this video along with a link to the Social Pug plugin. So, this was the first
way to make the images on your site pinnable
and optimize them for pinterest sharing. I spoke about this way in the first
place because I recommended most to my students I find it the most easy and
user-friendly method. But another way could be using Pinterest official Save
button and their official widget. You just need to Google: Pinterest widget and
let's see what we have. We'll go to this very first page and here you will find
several types of Pinterest widgets so we have here Save button follow button pin
widget profile widget which allows you to save the link to your profile and
board widget which allows you to save a link to a specific board on your
profile. Pin widget it's an embedded code for a specific pin. So in this video we
are talking about the Save button. Let's go here and see how you can implement it
so here we go and this button allows you to create a standalone Pinterest Save
button and to insert this code on any page of your site and you will also have
to add this second code before the closing body tag. And as you can see this
official implementation is more difficult for people who don't want to
mess up with the code on the site. I also wanted to warn you that I heard about
this official Pinterest widgets that they might
slow down your pagespeed significantly. And this is a bad user experience but
also it means that your pages will suffer in Google search results, as page
speed is one of the ranking factors in Google. So, I would be careful using
Pinterest official widgets and if you need to add just a Save button, simply
use the Social Pug plugin because it also will include buttons of
other social networks not just the Pinterest button and that will make it
easier for you and for your site visitors to share your pins from the
website. I also have to mention that there are plenty of free Social sharing
plugins out there which can do similar things but I haven't seen any
plugin except Social Pug which can do all the things that I mentioned to
optimize your Pinterest sharing at this level. For example most of the free
plugins will not offer you a hover image button Save button. So you might need to
install two separate plugins, and one of them will be working just for the custom
hover buttons. And while in Social Pug you can do all of this and more.
For example, in Social Pug you can go to each image's settings and decide that
some images on your page shouldn't be pinnable. So sometimes you know you have
these horizontal images like this one on the page and you want to make sure that
these horizontal images don't show up as options for saving them as pins when a
user clicks on the Save button on your page. So you only want your vertical
images which are optimized for Pinterest to be available for saving and you can
even set this thing in Social Pug. I also find it difficult to rely on
free Wordpress plugins because usually they are the first victims of hacking
attacks. Because developers of free plugins normally don't provide any
support. And it's understandable, why would they invest in a support team
if their plugin is completely free, right? I personally prefer to pay $30
per year for Social Pug and sleep well knowing that if anything happens, I can
always contact plugin support and get my problem solved as soon as
possible. But I also understand that for a beginner when your site is not making
any money yet, you might want to use a couple of free plugins to replace all
the features of an all-in-one advanced plugin paid plugin. So if that's the case
you will find in the description below this video a couple of links to free
Wordpress plugins which can help you to add this SAVE button to your site.
But again, I cannot give you any promises about the quality of free plugins
because... well, because of all the reasons I already mentioned. If this video helped
you, give me a thumbs up under the video, leave a comment below or ask me any
question this is really important for me because it helps me grow this channel.
If you are looking for a long-term success on Pinterest, you will definitely need to
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know, if I see this channel growing fast I will get motivated to share even more
of my pinterest expertise in these free informative videos. See you in the next one!