I assume that you already know how to teach accounting. But you want to know how to teach
accounting online. I've discovered the best approach to do this that will only allow you
to teach accounting more effectively. But these videos will automatically market themselves
to people who are searching for accounting help. So, again, these are people who have
been searching online to help to learn accounting. They just never heard of you specifically
before. And now, they're going to learning from you. First, we're going to talk strategy
about teaching online. Then we're going to talk about how to start your videos and then
how to keep people's attention. I'll then teach you the most efficient way to prepare
your content. And then at the end of this episode, I'm going to share a strategy about
how you can get found or how more people can find your videos. I make hundreds of educational
videos every month on YouTube. This is my expertise and I help lots of other educators
do the same. In fact, many of them are doing extremely well financially. Several of them
are making 6 figures every month and we follow this exact strategy.
So, here's the strategy. People all around the world right now are searching for your
expertise. And what we do how we help them find you because they've never heard of you
before we make videos that answer their questions. And we put these questions on YouTube, okay?
So, people go and they do this search on Google or YouTube. They find your video answering
their question and they make eye contact with you as they watch that video. And they learn
to like you and admire you and they want to hire you. I've said that phrase before. It
rhymes and it's kind of catchy. But think about it for a minute. You've created a 10-minute
video and you put it on YouTube and it answers someone's question. They're really appreciative
that you've answered their question. And they see you as the expert on that topic. Now,
it doesn't take much then for people to get to a point where they want to hire you. Maybe
they subscribe and they watch a couple more videos. And then they've gone and checked
out your website and they learn to see what you offer. This next part you need to pay
attention because it's the most important step and it's so simple. Okay? It's going
to sound a little bit complicated. You do keyword research. Okay, does that sound a
little bit overwhelming? Guess what? This is really easy. Let me demonstrate it for
you. There's a tool that does all the work. This is the keyword magic tool. Now this website
SEMrush, they have a lot of tools. You don't need any other tool other than the one I'm
going to show you and it's really simple. So, if you're teaching accounting, why don't
we just put that word in there. First, i typed in the word accounting then I hit questions
and then I come over here to advanced filiters and I turn the word count up to 8. So, I always
turn on questions and I want them to be at least 8 words in these questions. Okay, we
don't need phrases about account. We want "accounting". So, let me change it to exact
match. Okay, there's these questions about "What can you do on accounting degree?" Let's
comb down the list and find something a little bit more specific and relevat to teaching
accounting. Okay, double entry accounting system is an accounting system. That's a bit
weird. Oh, wow. This one is so specific. And I don't even know the answer. "Does an executor
have to show accounting to beneficiaries?" I don't know if that relates to a state planning
or accounting. What is the difference between accounting profit and economic profit. That
could be a good topic for an episode. What is the difference between cash and a cruel
accounting. Now, let's do something more specific. I'm going to come up here and I'm going to
type in reconcile. Alright, "Why is it important to reconcile your bank statements? How to
reconcile accounts receivable on Quickbooks online?" I mean that's a very specific question
that people are asking. And you can make an episode to answer that. Now, notice on the
side here, this number 90. That means that there are 90 people each month that are consistently
asking that exact question. Now, how many words are here. Yep, there's 8 words. I didn't
know if it was 9 or 10. That phrase has 8 words in it. That is really specific. There's
a lot of people that are asking that same question and typing it in different ways.
But that 90 represents this exact phrase or 90 people typing in exactly that way. You
don't want more than that. I recommend that you start with phrases that have search volumes
each month between 10 and 100. And I know what you're thinking. When I said 10, you're
like, "That's sounds really low. Why would I want to go after phrase that only searched
10 times per month?" Well, I tell you what. It's actually the gold so pay attention. Okay?
Phrases that have higher search volume each month also by default have more competition.
So, if you go after those phrases, you're going to get zero views because you're not
going to outrank the competition. But if you go after these smaller search volume phrases
that are really specific that still have a consistent trickle of volume each month, you
make a video with the specific title and then people go to Google or YouTube and they type
in this specific question. "How to reconcile accounts receivable in Quickbooks online?
Your video pops up in front of them with that exact title. And of course, they click on
it and they watch it all the way to the end because they want this content they were searching
for. Now, the YouTube algorithm sees that and says, "Wow, this is a great video. Let's
suggest this video to more and more people." Do you see the power of what I just showed
you? Okay? So, not only can this tool help you never run out of topics to cover, right?
It generates tons of ideas. These will be the different titles of all your episodes.
But also, this tool make sure that each video is a marketing machine. There's consistent
search volume for this phrase every single month. And so, just by having a video with
that title, you're naturally going to be getting search traffic on YouTube every single month.
And then like I explained, the YouTube algorithm will see that this is a high-performing video
or a well-liked video. And it will suggest your content to more and more audiences that
are looking for accounting training. Now, hold on just a minute, I just noticed that
you haven't subscribed yet. So, there's a red button. Go ahead and click that red button
and subscribe to this channel. And then right next to it there's a bell. Click that button
as well. That turns on alerts so that each time I upload a new episode, you'll get an
email from youtube and you won't miss a thing. Once I have the titles selected, the list
of videos that I want to film and I'm ready to prepare the content, I use the same outline
every time. This is what the outline looks like. I've got my title, I can make notes
about my intro if there's anything I want to say specifically in the intro. I remind
myself to give content hooks. Then I have several bullet points where I can just put the talking
points of things that I want to talk about throughout the video. What I want to talk
about first, second, third. You know, I might end with a story. And then I always have
a very specific call to action whether I'm recommending the video that they should watch
next or the lead magnet, the free gift that they can get by clicking the link below.
Now, we already talked about your titles. Remember, this is probably an 8 or a 9-word phrase.
That's what your title is. In your intro, you're basically reading the title to them
and then telling them why it's important. So, "Hey, in this video, we're going to talk
about this ___" long sentence, "I've been doing this for years" or "This is really going
to change your life." Right? So, something profound something that's a why of why they
need to watch this 10-minute episode. We're going to talk about the content hooks in a
minute because we need to have the content prepared first. One way that you can think about it
is in time. Like I'm going to spend a minute here then I'm going to spend a minute here.
I'm going to share a story maybe that's 2 minutes. I've got another minute here. I've
got another minute here. You'll know the time as you go along. Now, when you prepare it
this way, you don't want to memorize it and on filming day, try and remember all bullet
points because guess what? You can pause. I'm pausing a whole bunch while recording
this video. But I know that my editors will just edit out those pauses. And what I have all
my clients do is they do point number 1. They look at their notes then they come and they
look into the camera and they deliver point number 1. They might talk for 1 minute, 90
seconds, maybe 2 minutes and then they finish point number 1. Then they come back, they
look at their notes, "Oh, yeah. That's what I was going to talk about next." Then they
come back to the camera and they deliver point number 2. They're not thinking about
what point number 3 is. In fact, we want them to intentionally pause after they're done
talking about point number 2. They come back to their notes, they look at point number
3 and they think, "Oh, yeah. That's what I was going to talk about next." They look
at the lens of the camera and they deliver point 3. This is the best way to prepare your
content because one, it's simple. You're not writing out a lengthy script that might take you a
couple of hours to prepare for one video. Now, you can just bullet point the talking points
in maybe 5 minutes, maybe 10 minutes and that episode is prepared. And you can take the
burden off your shoulders of having to memorize all this content because you've just got memory
joggers. "I'm going to talk about this first then I'm going to talk about this second."
And you're going to pause between each one. When you start your episode, all you need
to do is 2 things, okay? You need to say what the video is about and then tell them why
they should watch. So, when you do keyword research, you find that phrase, that question
that people are asking. So, it's really as simple as that. If the title of my video
was How To Invest in Real Estate With No Money, this is how I would start it. "Welcome back.
In this video, I'm going to teach you how to invest in real estate with no money. I've done
it dozens of times. I figured out the best strategy that has the least risk with the
highest profits and I'm going to teach you my strategy in this episode." Or if the title
of your video was "How to get your kids to listen without yelling," I might say, "Welcome
back. In this video, I'm going to teach you how to get your kids to listen without yelling.
Because sometimes that's all we can do is just yell. And it seems to like escalate,
escalate, escalate. We yell and finally, they listen. Well now, I'm going to teach you how
you can get them to listen the first time so you never have to get to that point." After
you've done your intro and the little opener has played, your little branding piece that's
6 or 8 seconds long then comes the content. And you want to start out your content with
content hooks. So, I want to demonstrate how not to do it and then a better way to do it. So,
on the outline here, I'm going to just demonstrate with this title --"How to get rid of strep throat
without antibiotics". Now Doreen Speckman, she's the expert on this topic. She taught
it to me. I've used the remedy many times so I'm going to pretend that that's my expertise,
okay? And here's my outline. You notice I've got 3 words or 1 word or 2 words, okay? Very simple
outline. I've got six different points that I'm going to cover in the video. First, let
me demonstrate how not to do the content hooks. "Alright, as we dive into this topic of how
to get rid of strep throat without antibiotics, really, you just need 3 ingredients. If you go grab
some garlic, some cayenne pepper, and some raw honey and you mix that together, you take
that, it will wipe out your strep throat." I just gave away the whole episode, right?
Why are people going to need to watch longer? Or maybe they don't believe me maybe they
think, "Oh, that sounds too good to be true. Let me go find a better video." Or maybe they
do believe me and they go leave to see if they have those ingredients in their kitchen.
Who knows? But they're certainly not going to stick around for the full episode. So,
here is a second attempt and I'm going to set some content hooks that create curiosity.
"Alright, as we dive into this topic of how to get rid of strep throat without antibiotics,
first, we're going to talk about why not antibiotics. And there's some good reasons why you might want
to consider an alternative. Then there are 3 ingredients. We're going to talk about
each one and how each one is a natural antibacterial and a natural antiviral. It's amazing stuff.
Then we're going to go to the kitchen. I'm going to show you how to prepare this and
how to take it dosage and whatnot. And then I'm going to wrap up with a story. My son,
when he was really young, he had a high fever, he had strep throat and we use this remedy.
He also experienced a side effect that you're going to want to know about because you're
probably going to experience this side effect as well. Alright, let's dive in. Now, let's talk
about the end of the video. You want to have a call to action if you want your channel
to be profitable, right? If you want to make revenue or you want to have customers or clients,
you need to ask them to do something. But it's actually easier than you might think.
You don't have to sell them anything at this video which would kind of be a weird one it's
an educational video, right? You're giving away information for free and then at the
end you're trying to sell them something. Nope. We don't have to worry about that. Give
them a free gift. Okay? So, you might say something like this "Hey, now that you've
learned how to do a, b, and c, I want to give you a free copy of my book. I go way
more in-depth on this topic. And if you click the link below and you just cover the shipping
costs, I'll send you the book for free." That type of a call to action or that type of
a lead magnet, the gift that you give away is called a lead magnet because it attracts
leads. That can be really effective. Because in order for them to pay the shipping costs
they need to give you their name, their phone number, their address, their email, and they're
paying a few dollars so you know that they're committed. So, it's a high-quality lead.
And you get a lot more of their contact information. As a heads up, the lead magnet that I'm going
to give away to you for watching this episode is my Influencer Almanac. It's a digital piece
that has a lot of valuable information in there but there's no cost at all. You just
get it for free because I don't have to ship it out to you. I can just email you the link.
Another thing that I want to talk about about call to action is engagement. You can ask
people to do things like, "Hey, remember to subscribe." Did you notice how I asked
you to subscribe earlier in the episode? I was over there sitting on the stairs. Most
people who wait to the end of the video and their call to action is that. But what that does
is it tells people to leave. It says, "You know what? I'm all done. You can be all done with
youtube. See you late/see you tomorrow." You actually don't want to give any signals like that.
So, at the end of your videos, you either have a call to action to a lead magnet where
if they are going to leave they're going to your website or you have a call to action
that leads them to the next video that you recommend that they watch. So, you might
say something like this: "Hey, now, that you've learned a, b, and c in this video, if you
want to learn x, y, and z, go watch this video next." You can point to it. You can tell them
the title of the video but that way they're not ending their youtube session. They're
actually continuing and going and watching another video that you recommend to them.
I typically will recommend that we do 5 episodes that link to a lead magnet. So, the call to
action is to go to a lead magnet. The other 15 would link to those 5 videos. So, it'd
be, "Hey, if you've learned a, b, and c, you need to go watch this video next to learn
x, y, and z." And then at that video, the call to action is the lead magnet. Now that
you've had a glimpse of this strategy, I want you to understand it completely. I've created
another episode. It's called how to get 1000 subscribers on youtube in a day. Go ahead
and click here or up there.