In exciting week of music, film,
art and innovation, of course.
Right here in Austin,
there is so much to see and do at South.
By RKV cultural reporter Brittany
Flowers is back at the festival today,
checking out the Creative Industries Expo.
How's it going out there, Britney?
Hey it is going amazingly as I walk
around my mind is blown constantly.
One thing that caught my eye
is is this setup right here.
It's called proto.
No one here is going to kind
of explain what you all do.
We explain it absolutely
so we are a volumetric kind
of holographic display.
It allows you to beam it anywhere
in the world to our holographic
display and appear in real
time and to have communication
whoever is in front of the box.
OK, so we're gonna kind
of show you how it works.
I'm gonna walk in here.
And I'm a hologram you are.
This is incredible.
OK, so will you kind of talk a
little bit about how it works
and it looks so good when
you watch it on the screen.
Yes, so I mean, we basically put together
a bunch of different technologies
to kind of create something that
allows you to appear in real life,
like you're standing in the box, yes?
So yeah, it's it's full, full interactive,
real time, whoever is there.
You can be mean to one or many
locations simultaneously and see
everyone you're communicating with.
So what would people use it?
Oh, we're in universities right now,
beaming and educators to talk to students.
A lot of medical practices are using them
to kind of see patients diagnose them,
some at risk patients that
you can't see in person.
They get entertained by people
coming into to greet them.
There's 1000 applications
that is so cool and one thing that you
guys can do that you've been doing
to people throwing Snapchat filters.
Is that what it is?
Yeah, we're having a little fun today.
Throw some filters on go.
There is a good one.
This is perfect. I love this.
I am a professional.
I'm a professional journalist here now.
You also said that you have like a mini one.
Is this something that can exist
potentially in people's homes eventually?
Oh absolutely, that's by the end of the year.
We hope to have at least at least a
few thousand out there in people's
homes where you can beam in and
talk to grandma at any time,
as your hologram self. So
I love that. That is so cool.
OK, so will you talk to me a little
bit about what it's been like here
at South by Southwest for you all.
We're loving it.
I mean the the response has been amazing.
We're kind of we're doing a music hour.
Every hour, every day at three o'clock OK.
Artists are coming in.
They're performing in the box,
maybe doing a duet with themselves
in real life with their holograms,
so that people should come check that out.
OK, so that that's another you guys can do
music so we can have artists that come.
And then they can essentially beam
into places all over the world.
Oh absolutely, we're working
with artists all the time.
We did something with Kane Brown for
I heart music where he he performed
alongside 2 people in real life,
so there's tons of applications.
Yeah, that's incredible OK.
And then what is the the
goal eventually? For you all?
Well, I mean, as we as we scale we
we we love, we're always doing R&D to
make this more of a real experience.
So the the telecommunications aspect,
being able to, you know,
have your doctor have your have your
you know the person you haven't seen
in forever that's across the country.
You know anytime be able to communicate,
see, you feel like they're really there.
That emotional impact is what
we're looking for.
I feel like we're getting to the point
where we don't need to see people in.
Real life anymore.
We're just like alright yeah,
it's close enough, yeah well
we we wanna we wanna be the solution
the the green solution to to travel
where you can you can definitely if
you can't be there beam there you know
if you can't be there beam there
I love it OK where can people
find more information on you
so you can go to prodohologram.com.
And check us out. We're also on
Instagram with Proto and Twitter
and all the good handles. So
very cool. OK I'm gonna send it back to
you all in the studio. Did you put devil
on me? I was definitely like crying
laughing during that but love
the triangle head on Brittany.
Thank you Brittany.
Well it gave you is your source for
South by it takes the letters South by
or SXSW to the number on your screen.
512-459-9442 will send you
links with helpful information.
You have to text. Colleen won't work.
I can't get over that thing.
The mustache is a good look to the mustache.
There's a lot of looks.
I can't wait for Brittany
to go back and watch that.
'cause I don't think she was
watching everything that was
happening to her the whole time,
but that was fantastic, right?
So the triangle let she goes.
I am a serious journalist.
That's so good.
Yeah, nothing more serious than that.
I don't think but.