- Siemens Mobility is a leader in intelligent
and efficient mobility solutions for urban,
interurban and freight transportation.
Here with me today is Friedrich Beyer,
VP of IT Product Line Analytics and Functions.
Friedrich, welcome to Ignite,
and thank you so much for being here with us.
- Thank you, Emily,
for having the great opportunity
and sharing a little bit of our experiences.
- Fantastic.
I know that Siemens Mobility is taking
a bold transformative approach
to the way your teams work together and serve customers.
Can you tell us how Dynamics 365 is a part of that journey?
- Yeah, our journey with Dynamics started
with a CRM evaluation.
So we were looking for a new application
and especially one that fits our requirements
out of the box.
And that's why we came to Dynamics CRM.
We have introduced Dynamics within the pandemic,
started last year in April or May
and have released the first MVP already in October.
And then we have added the few more releases,
introduced China, introduced the US,
integrated the application
into our whole Siemens architecture.
So that today, I would say our CEO
always talks about his single source of truth.
That's where we are with CRM.
- Okay. Thank you for that.
And let's talk a little bit about collaboration,
which is so important when people
are working remotely around the world.
What role does Microsoft Teams play
in your organization today?
- Yeah, today it plays a tremendous role,
and we introduced Teams and Dynamics during the pandemic.
And let me give you three examples
what we have done so far,
because I think that they make it quite tangible.
So the one thing is that
all these Dynamics projects,
they have all been done without meeting anyone.
So the CRM team, for example, until today,
they have not met.
Everything was done virtually,
as well as with the other projects as well.
Secondly, I would say, during the pandemic,
we have set up our captive in India
totally remote, more than a hundred guys.
They haven't met each other
since they onboarded our company.
And then maybe the third thing is that we have introduced
a Microsoft 365 user adoption program.
So we have done a pilot and asked the participants
for their feedback,
and they voted for the pilot
for more than 2000 hours of productivity.
And now we are continuing in the next step
with the next wave and expect
more than 10,000 hours per month of productivity,
just in making everyone aware
of the capabilities of Microsoft 365.
- It's really exciting to hear the impact
Microsoft Teams has already had on your organization.
How do you plan to extend the integration
with Dynamics 365 and Teams?
- Yeah, well, the next thing that we will do is
that we will more and more integrate the CRM
with the marketing automation.
We have introduced marketing automation this year,
started end of March and deployed it in September.
And what we want to achieve in the future
is that we have all the conversations
internally and externally.
We want to bring all these chats to the opportunities,
to the customer journeys,
in order to have a more and more
comprehensive place where all our information is.
- All right, let's talk about your future plans.
So what's next?
How do you intend to link CRM
and collaboration to other departments?
- Yeah, we have already conducted a small pilot
for Project Operations and it was such successful
that now our engineering guys want
to do a larger implementation of project operations,
of course, again, on one and the same platform,
so together with the CRM and the marketing automation.
And second thing, what had a very good feedback
from our sales guys was that we have implemented
about five, six first use cases of AI and machine learning.
And they are so keen on that,
that we will add a team on that and continue for the future.
- This is fantastic and is such a great model
of success for any organization.
Thank you so much for being with us today, Friedrich.