Hey, I therapist
facilitators.
So when it comes to marketing
and talking to clients,
we know that we have to be clear about what it is
that clients can get out of an
art therapy or therapeutic art session.
You want to have this description or explanation
on your service page, a.k.a.
your sales page, and also
be able to share this description
in your social media and in your marketing.
So saying something like,
okay, “through this art therapy session,
your life will get better.”
You'll feel better.
Things like that.
That doesn't really mean anything, right?
Because it's too general.
But as you get clear and concrete
about what a client can achieve
or get out of the session,
it can really motivate people
and attract clients
who will book you.
So how do you verbalize and express
what will be achieved in a session?
This is what you can do.
You can explain the reason
for what you do, right?
So you describe what you will
with the client will do concretely, of course.
What is exercise,
What is the thing
that they're going to do and create?
But also, more importantly,
you want to explain the reason
for what you do,
what you prompt your client to do.
So, for example,
if you are doing a mandala
drawing, let's say
you ask your client
to do a mandala drawing.
You then
explain how that is helpful.
Like drawing in a circle helps
with X, Y and Z,
or using drawing materials.
Or mediums like color
pencils can help with X.
And you can also tie that
benefit to the overall goal.
Goal you have for this session
or this program.
Right.
Why having this benefit
will actually contribute
to the client achieving that goal.
So maybe your program
is about finding one's
calling and through art perhaps.
So in session two, let's say
your client is going to be asked
to do a lifeline drawing.
That's exercise.
So then you will explain
how that lifeline drawing helps create
more (career) clarity with your client,
helps create
more perspective about their life
and about their preferences, their experiences,
and how that's going to help them
find their calling in life.
But let's say your session
is really different each time
and is totally customized
to the flow of your work with your client.
And so you can never really
you don't really have a structure
let’s say for each session.
You’re just going with
whatever the client brings in.
So in this case,
you can explain your approach
for how to facilitate this
and why that approach makes sense
for the client’s session goal.
Right? Like
What are the steps or
what are the approaches that you're going to take
to facilitate your client in this session
and how that will contribute
to them achieving their goal?
So I want to leave you with this quote
from Albert Einstein,
and that is, if you can't explain it simply,
you don't understand it well enough.
If you can't explain it simply,
you don't understand it well enough.
So this is just saying
how it is so important to be able to describe
or explain it very simply.
Don't go overboard.
Just come back to explaining
and practicing,
describing your session
and what they will achieve.
Simply.
And you might find that
this is hard because it does take
it does require you to understand
what you are doing very well,
to be able to explain it simply.
So try to understand why
what you do is valuable
and helpful
and how it can change
someone's thoughts, feelings and actions.
Understand what you are really bringing
to the table
here, what
you are really doing here in the session.
And once you have that understanding, explaining
is going to be really simple and easy.
So hopefully this was helpful for you.
If you have any questions,
let me know in the comments and I'll see you
in the next video
giving you more tips on online art therapy business.