MYSTERY OF YOUR MIXED-BREED PET.
[APPLAUSE] >> SOME DOGS HAVE A PEDIGREE, SOPHISTICATION.
OTHERS ARE JUST FUN-LOVING, FOUR-LEGGED BUNDLES OF ENERGY AND LOVE.
>> THE FIRST QUESTION I GET IS WHAT READS ARE IN YOUR DOG.
THIS LET’S YOU ANSWER THAT.
>> RYAN HAS BEEN WORKING ON DOG GENETICS FOR 12 YEARS.
THEY DNA TESTS THOUSANDS OF JOBS EVERY MONTH AND CAN TELL AN OWNER A LOT ABOUT VOTTO.
>> WHAT BREEDS ARE IN THE DOG, HEALTH CONDITIONS, TRAITS LIKE SHEDDING AND THINGS LIKE THAT, AND WHERE THOSE CAME FROM.
>> THIS IS ONE OF THE FEW OFFICES WHERE WATER BOWLS AND DOG TREATS ARE PART OF THE MENU.
HARDLY SHOWS HOW IT IS DONE.
>> YOU MOVE IT AROUND AND COLLECT THE SALIVA IN THE CHEEK.
YOU REMOVE THE TAP, PUT IT BACK ON.
>> THE SAMPLE IS SENT TO A LAB WHERE 200,000 GENETIC MARKERS ARE EXAMINED TO VIEW YOUR DOG’S GENOME.
>> AFTER YOUR DOG’S DATA COME BACK, THESE ARE THE PEOPLE WHO FIGURE OUT WHAT BREEDS AND HEALTH CONDITIONS.
>> YOU WILL GET A LOOK AT THE CHROMOSOMES MAKING UP YOUR CANINE.
>> YOU AND I HAVE 23 PAIRS OF CHROMOSOMES.
YOUR DOG HAS 39 PAIRS.
>> AFTER DOG OWNERS GET RESULTS BACK, THERE ARE OFTEN NEW REVELATIONS AND A FEW SURPRISES.
>> MOST PEOPLE GUESS HE WAS ONE BREED OF DOG, BUT WE TESTED THEM AND IT TURNS OUT HE IS A POODLE MINI SCHNAUZER MIX, SO HE IS A LITTLE SNOODLE.
>> THEY CONTEST FOR BREEDS, EVEN WOLF AND COYOTE.
THERE IS A SERIOUS SIDE.
IN TEST FOR 160 HEALTH CONDITIONS.
>> THERE ARE HEALTH CONDITIONS MORE PREVALENT IN ONE BREED OR ANOTHER.
IT CAN HELP YOUR FAT KNOW WHAT TO LOOK FOR.
>> IN THE WORLD OF MUSIC, HE IS KNOWN AS A ROCK STAR, NOT BECAUSE OF HIS MUSICAL TALENT, BUT BECAUSE OF THE TECH HE HAS PRODUCED.
>> IT MAKES PRODUCTS USED IN THE FILM, MUSIC, AND TV INDUSTRY.
>> HE STARTED ISOTOPE AT M.I.T.
IN 2001, TWO DEGREES COMIC MUSIC AND COMPUTER SCIENCE.
THEY HAVE LEARNED TO MAKE NOISES SOUND BETTER.
>> OUR TECHNOLOGY IS EMBEDDED INTO MILLIONS OF CONSUMER DEVICES.
YOU ARE PROBABLY USING OUR PRODUCT.
>> THIS IS THEIR NEWEST INVENTION.
DON’T LET THE COMPACT SIZE FOOL YOU.
THIS IS PACKED WITH SOME OF THE BEST TECHNOLOGY INVENTED OVER THE PAST DECADE.
>> IT IS AN ALL AND ONE RECORDING STUDIO.
IT HAS ALL THE SMARTS BUILT IN FOR SOMETHING VERY EASY TO USE AND ACCESSIBLE FOR AN EVERYDAY MUSICIAN.
>> A NOISY CAMBRIDGE STREET MAY NOT SEEM LIKE A RECORDING STUDIO, BUT YOU WOULD BE SURPRISED THE QUALITY YOU CAN GET.
WE ASSEMBLED MEMBERS OF THE BAND, ALL BERKELEY GRADS.
DAN AND SAM PLAY GUITAR AND SING IN A NOISY AREA WITH AN OUTDOOR RESTAURANT.
THEIR INSTRUMENTS ARE PLUGGED IN, BUT THE VOCALS OF BUILT UP -- PICKED UP BY THE OMNIDIRECTIONAL MICROPHONE.
THIS IS WHAT IT SOUNDS LIKE IN REAL LIFE.
♪ >> THIS IS WHAT IT SOUNDS LIKE THROUGH SPIRE STUDIO.
>> ♪ DEVIL CAME ROUND AND KNOCKED ON MY DOOR ♪ >> WE TESTED IT AGAIN BY MIXING THAT RECORDING WITH OTHER BAND MEMBERS ACROSS THE STREET AT A
NOISY BUS STOP.
♪ >> AND AGAIN WITH.
♪ >> THE DEVICE SAMPLES THE SURROUNDING SOUNDS AND AUTOMATICALLY ADJUST LEVELS TO GET RID OF DISTORTIONS AND MAKE IT CRYSTAL CLEAR RECORDING.
♪ >> USING THE FREE APP, THEY CAN SEND THEIR PARTS TO EACH OTHER AND IT LAYERS THEM TOGETHER.
THEY CAN EVEN TWEAKED IT, VOCALS , GUITAR, ALL IN AN EASY WAY.
>> YOU ARE MIXING THE SONG.
>> THAT IS AMAZING.
>> IT IS A TRUE PORTABLE DEVICE.
IT IS AVAILABLE ANYWHERE YOU ARE.
♪ ANTHONY: THE DIFFERENCE IS AMAZING.
MIKE: IT REALLY IS.
ANTHONY: THAT DEVICES TAKING OFF.
MIKE: IT IS $349.
IT HAS BEEN RELEASED IN JAPAN, EUROPE, AND CANADA.
THEY HAVE A NEW ALBUM IN OCTOBER.
ANTHONY: WE COULD USE THAT IN OUR BUSINESS.
I’M GOING TO THINK ABOUT THAT.
TOO TIRED TO RIDE THIS BIKE?
THAT’S IMPOSSIBLE.
>> YOU CAN