LY WORTH IT.
>> WHAT A GREAT NIGHT FOR IT,
RIGHT.
YOU KNOW THERE'S A NEW
RETAIL STORE IN THE D THAT'S
PART FASHION HOUSE AND PART
FACTORY.
DETROIT DENIM OPENED ITS
LOCATION OVER THE WEEKEND IN
THE RIVERFRONT DISTRICT AND
OUR CHRIS DELCAMP SHOWS HOW
THIS HOMEGROWN COMPANY IS
FINDING SUCCESS ONE STITCH
AT A TIME.
>> Reporter: WELL, THEY SAY
THAT THE CLOTHES MAKE THE
MAN.
I SAY A GREAT PAIR OF JEANS
MAKES A MAN LOOK GOOD AND
GUESS, WHAT THERE'S A PLACE
RIGHT HERE IN DETROIT THAT'S
GOT YOU COVERED
>> IT WAS A HUGE DREAM OF
MINE BUT IT TOOK ME A YEAR
TO TALK MYSELF INTO IT.
>> Reporter: AND WITH A HUGE
LEAP OF FAITH ERIC FOUNDED
DETROIT DENIM.
>> IT TOOK ME A WITH WHILE
TO REALIZE AND COME UP WITH
THIS IDEA THAT IF I DIDN'T
DO IT I WOULD ALWAYS REGRET
IT.
>> Reporter: WHY JEANS?
>> JEANS ARE THEY'RE KIND OF
A QUINTESSENTIAL AMERICANA
THING.
I ALWAYS WONDERED WHY AREN'T
THEY BEING MADE HERE.
WHY ISN'T SOMEONE MAKING
THEM HERE.
THEN THAT TURNED INTO THIS
QUESTION OF LIKE WHY AREN'T
I MAKING THEM HERE.
>> Reporter: HERE WE ARE
FOUR YEARS LATER ERIC'S
BRAINCHILD DETROIT DENIM IS
MAKING JEANS SOURCED IN THE
U.S. AND STITCHED TOGETHER
RIGHT HERE IN THE CITY WITH
A LITTLE HELP FROM CO-OWNER.
>> WHEN WE STARTED WE JUST
HAD A FEW MACHINES AND THEY
WERE IN ROUGH SHAPE AND WE
MADE DUE AND WE WERE IN A
TINY LITTLE SPACE.
WE'VE GROWN AND GROWN AND
GROWN SOME MORE NOW WE'VE
MOVED INTO THIS BEAUTIFUL
SPACE.
I CALL IT MY DREAM WORKSHOP.
>> Reporter: IT TAKES ABOUT
FOUR HOURS TO MAKE ONE PAIR
OF JEANS.
>> 10 DIFFERENT MACHINES, 20
PIECES COME TOGETHER.
OVER 75 STEPS THAT HAVE TO
GO IN A VERY PARTICULAR
ORDER.
>> WE CAN'T REALLY COMPETE
WITH OVERSEIZE CLOTHING ON
PRICE SO WE COMPETE ON
QUALITY.
I MAKE SURE ALL OF OUR
ZWLEANCE GO OUT THE DOOR
THAT THE QUALITY IS
IMPECCABLE.
>> Reporter: SO STEP NUMBER
ONE IS HERE.
>> YOU THING CAN.
THESE ARE ALL OF OUR
PATTERNS AND WE TRACE THE
PATTERN ONTO THE DENIM THEN
WE CUSTOMER IT OUT.
>> LET'S GO FOR THE BIG GUY
PATTERN.
LET'S SEE.
>> SO THE NEXT STEP IN THE
PROCESS IS PREP THIS IS
WHERE ALL THE SUBASSEMBLIES
GET TAKEN CARE OF BEFORE
THEY GO MEET SO THAT'S A
BACK POCKET.
IT STARTS OUT LIKE THIS CUT
IT GETS IRONED IT GETS
STITCHED THEN IT'S READY TO
GO ON THE JEAN.
>> Reporter: NEXT STEP
MACHINE STUFF.
>> THE NEXT STEP IS FRONT
PANEL AND BACK PANEL
ASSEMBLIES THIS IS WHERE THE
FRONT AND BACK PANELS GET
ASSEMBLED SEPARATELY THEN
THEY GO ON TO MARRIAGE.
>> MARRIAGE.
A LITTLE TOO SOON.
>> NO, THEY'RE REALLY IN
LOVE THEY'RE READY TO BE
TOGETHER.
>> Reporter: STEP NUMBER
FOUR.
>> YES, MARRIAGE.
>> OH, I DO.
THIS IS WHERE THE FRONT
PANEL AND BACK PANEL ARE
MARRIED TOGETHER.
THEY LOOK LIKE THIS INSIDE
OUT WITH THE FRONT AND BACKS
TOGETHER THEN THEY'RE READY
TO FINISH.
VERY CRISSCROSS.
FINISHING.
FINISH WHAT DO WE GOT TO DO.
>> Reporter: THE LAST STEP
IS FINISHING.
HERE WE PUT IN THE RIVET
WHICH ARE HAND CUT AND HAND
HAMMERED.
WE SHOW ON OUR LEATHER
PATCHES ADD THE SIZE TO THEM
THEN PUT THE BUTTONS IN.
JEANS, REAL JEANS.
REAL LIFE JEANS.
I LOVE JEANS.
>> I LOVE JEANS, TOO.
>> Reporter: SEW WITH HAD
THE MARRIAGE THEN THE
FINISHING NOW WE HAVE THE
UNION AND I'LL JUST STICK
WITH THAT DETROIT DENIM
THEME AND SAY TILL DEATH DO
US PART.
>> I THINK THEY COULD LAST
THAT LONG, RIGHT.
DETROIT DENIM JEANS THEY GO
FOR ABOUT $250 APAIR.
BUT THAT INCLUDES FREE
REPAIRS FOR LIFE.
YOU MAY WANT TO CONSIDER